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Bruce H.

Bruce Hanson

  • The Wharton School (UPenn) Logo

    The Wharton School (UPenn)

  • First Choice Admissions Logo

    First Choice Admissions

  • 89.9k

    Expert mins

  • 970

    Followers

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Starting at 6:30 PM UTC

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I've been coaching the GRE, GMAT, ACT and SAT for 12 years - both as the founder of First Choice Admissions and at UCLA. I specialize in getting clients top scores and getting them into top schools. I was rated the #1 GRE and GMAT tutor on the Leland platform. And I am also the head instructor for Leland's GRE and GMAT bootcamps. Leland uses my propriety curriculum for their bootcamps and I create the materials to train other GRE and GMAT instructors. ETS has also hired me to created instructional materials for the GRE. I trained as a teacher at Grinnell College and graduated with my high school teaching certificate. So naturally after college I became a professional musician. Yeah, my folks had the same reaction. So while my band racked up some college radio hits and I got to tour the country playing music, it became pretty clear that spending the rest of my life with four sweaty guys in a touring van was an idea that only looked good on paper. I needed to make a change. So I taught myself how to do really, really well on the GMAT so that business schools would take me seriously (did I mention the professional musician part?). I was accepted to Wharton and two years later I started a pretty conventional post MBA career. I worked as a marketer for General Mills, did strategy and financial consulting in Silicon Valley and I helped my friends launch (sometimes) successful start-ups. I was also was the founding partner in a company that ran live music venues in San Francisco and Oakland. And while all of those ventures were fun (and some even lucrative) my passion had always been teaching. So started a test prep company, First Choice Admissions, in a garage in Palo Alto (cliche I know) and began tutoring the GMAT, GRE, ACT and SAT. After a couple of years I move down to LA (I'd like to say it was for savvy business reasons - but really it was for a girl). Soon after I moved, UCLA hired me to develop test prep curriculum and teach the GMAT, GRE, ACT and SAT. After working with them for several years, I turned my attention full-time to First Choice Admissions. I've been running First Choice for the last 10 years and everyday I love coaching these tests and helping my clients get into their dream schools.

Work with Bruce

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Why do I coach?

There are really two reasons why I coach. The first is that teaching has always been my superpower. I love it. So every day I get to use my passion and my skills to help people achieve their dreams. There’s no better feeling than that and I can’t imagine a better job for me! The second is that when I decided to go to business school I did what everyone else did. I took a high-end course from a national test prep company that helped me - almost not at all (but at least it was expensive). I figured there had to be a better way to ace the GMAT so I used my teaching superpower to teach myself the test. As I unpacked the GMAT I started to understand how all these standardized tests actually work and what was actually being tested (spoiler alert: it's only kinda about English and math). And I used those insights to create curriculums for GMAT, GRE, ACT and SAT that actually work and consistently raise scores. I love using my teaching skills to level the playing field and help everyone achieve their dreams.

Work Experience

UCLA Logo

Curriculum Developer and Test Prep Instructor

UCLA

September 2014 - August 2017

Physical Classroom responsibilities: 1) GMAT, GRE, ACT and SAT curriculum development 2) GMAT, GRE, ACT and SAT instructor Virtual Classroom responsibilities: 1) GMAT on-line/virtual curriculum development 2) GMAT on-line/virtual instructor 3) GMAT video development (write, co-produce, and, heaven help us, act).

First Choice Admissions Logo

Founder and Principal

First Choice Admissions

January 2014 - Present

First Choice Admissions provides premium test prep for the ACT, SAT, GMAT and GRE.  Services include private tutoring, online courses and a emphasis on social justice - working with high schools to provide top flight ACT/SAT prep to underserved students.  

BlogHer Logo

Director of Strategy

BlogHer

2011 - 2014

New Parish Entertainment Logo

Partner

New Parish Entertainment

January 2008 - January 2014

Hanson Consulting Logo

Principal

Hanson Consulting

2005 - 2008

Bruce was also given offers to work at

  • AIGAC Logo

    AIGAC

Education

The Wharton School (UPenn) Logo

The Wharton School (UPenn)

MBA, Marketing/Strategy

2000 - 2002

Activities and societies: Follies Musical Director

Grinnell College Logo

Grinnell College

Bachelor of Arts (B.A.) and Teaching Certification, Political Science and Education

1986 - 1989

5.0 average review

43 reviews


Overall rating

5
4
3
2
1

Knowledge

5.0

Value

5.0

Responsiveness

5.0

Supportiveness

5.0


Bruce has helped clients get into these schools:


Bruce has helped clients achieve these scores on the GRE

164 - 331


Bruce has helped clients achieve these scores on the GMAT

645 - 735


Bruce has helped clients achieve these scores on the Executive Assessment

154


Bruce has helped clients achieve these scores on the SAT

1510


Bruce has helped clients achieve these scores on the ACT

31


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Articles

GRE Math Practice: Questions & Expert Tips

GRE Math Practice: Questions & Expert Tips

Sep 8, 2025

Learn how to solve GRE math questions with simple examples, practice sets, and tips. Get better at quantitative reasoning and improve your test score.

3 Things You Need to Know About the New GMAT Focus Edition

3 Things You Need to Know About the New GMAT Focus Edition

Jul 28, 2025

The new GMAT Focus Edition will be accepted by many schools in 2025. If you're applying in the 2025-2026 application cycle or later, here are three things to know as you prepare for this standardized test.

GMAT Study Tips From Pro Tutors: From 600 to 700+

GMAT Study Tips From Pro Tutors: From 600 to 700+

Jul 25, 2025

An expert GMAT/GRE coach with a Wharton MBA and 10+ years helping candidates land 325+ / 730+ scores outlines two of his top techniques to help you nail your study sessions.

How to Study for the GRE: A Step-by-Step Guide to a 330+ Score

How to Study for the GRE: A Step-by-Step Guide to a 330+ Score

Jul 4, 2025

Learn how to study for the GRE with a clear, step-by-step plan to achieve a 330+ score for test takers. Get expert tips and strategies to boost your preparation and performance.

GRE Study Plan & Schedule: 1, 3, & 6-Month Templates (From a Pro Tutor)

GRE Study Plan & Schedule: 1, 3, & 6-Month Templates (From a Pro Tutor)

Jul 4, 2025

Preparing for the GRE without a clear roadmap can waste time and lower your chances of hitting your target score. Many test takers start strong but lose momentum quickly because they lack structure.

The 3 Biggest Mistakes People Make Preparing for the GRE

The 3 Biggest Mistakes People Make Preparing for the GRE

Jun 17, 2025

Read to find out the three most common mistakes people make on the GRE, from an expert GMAT/GRE tutor with a Wharton MBA and years of experience helping clients land their target scores.

Test-Optional: What Does it Mean and Should I Take the ACT or SAT?

Test-Optional: What Does it Mean and Should I Take the ACT or SAT?

Jun 17, 2025

An expert admission coach's perspective on what "test-optional" really means in college applications, and whether or not you should take the test and submit your scores.

How to Turn ACT and SAT Scores into Scholarship Money

How to Turn ACT and SAT Scores into Scholarship Money

Jun 17, 2025

Did you know that you could secure a great scholarship based on your ACT, SAT, and even PSAT score?! Some of these scholarships are even granted automatically, no application required.