Brandon Asay
From 0 to 1; Get Paying Customers in Weeks, Not Years
Studied at Kellogg School of Management (Northwestern)
Worked at Amazon
Successful clients at
Available Wednesday
Starting at 4:00 PM UTC
Questions? Start chatting with this coach before you get started.
Brandon's Offerings
Custom hourly · $129/hr
Get help with AI Automation, App Development, and .
Brandon also coaches for Non-Profit Leadership and Career Coaching. View all.
Brandon’s Startup Founders Qualifications
Experience level: Associate
If you have a business idea, you won't believe how quickly you can get your first paying customer. I'm the founder and CEO of Homebaked, the best-in-class platform for home bakers to start and grow a microbakery. After building an MVP, I bought bread from 20 home bakers and pitched the platform on their doorstep, signing up over half of them. Now, hundreds of home bakers run a thriving business on Homebaked. But, I made several mistakes along the way that cost me months of progress. After learning the hard way, I now help aspiring founders reach product market fit in days instead of months, and revenue in weeks instead of years.
Brandon can help with:
AI Automation
App Development
Branding
Business Strategy Development
Go-to-Market Strategy
Ideation
Market Research
Web Development
Brandon also coaches for Non-Profit Leadership and Career Coaching. View all.
Work Experience
GM
Leland
August 2026 - Present
GM, Marketplace
Founder & CEO
Homebaked
March 2025 - Present
I wanted homemade bread... but it was Tuesday, and the farmers market wasn't until Saturday. So I built Homebaked, where hundreds of bakers sell their baked goods seven days a week.
Sr. Product Manager
Amazon
June 2024 - August 2026
I lead all Technology, Product, and GTM for Global Seller Experience programs. Top 10% performer (gotta love stack ranking) two consecutive years.
Senior Manager, Product
McMaster-Carr
May 2020 - June 2024
Second line leader over all New Product Development.
Server
Brick Oven Pizza
August 2014 - May 2019
I wasn't your average pizza server. I never dropped a single pizza.
Education
Kellogg School of Management (Northwestern)
MBA, Product and Entrepreneurship
2022 - 2024
Brigham Young University
Bachelor's Degree, Strategy
2014 - 2019
At BYU, I studied Strategic Management and Entrepreneurship, and served as the President of the Business Strategy Program. These were major distractions from my primary focus: working as a pizza server at The Brick Oven.
5 Reviews
Overall Rating
5.0
Brandon has helped Leland clients get into Coinbase