Belinda Lau

I coach early-stage and bootstrapped startup founders on go-to-market strategy, product-market fit, and fundraising narrative — the exact work I've done for my own company for the past seven years. My husband and I co-founded ELIMS Oral Care from an idea born during my Executive MBA at UCLA Anderson, bootstrapped it from scratch, and grew it into a brand recognized on the Forbes Next 1000 list (2021), named LA Times Visionary CEO (2022), a 2026 Tory Burch Fellow, and included in Marquis Who's Who (2025). Along the way, we won more than ten entrepreneurship grants and awards to fund our growth, and I built our go-to-market strategy, product roadmap, and investor pitch narrative from the ground up — all without a large marketing budget or outside team. Before that, I spent 15 years in product leadership at Medtronic, so I bring big-company rigor to scrappy, resource-constrained execution. I've also coached five entrepreneurs directly through sharpening their business plans and pitch decks. I'm the right coach for founders who are bootstrapping or working with limited resources and need a go-to-market plan, a path to product-market fit, or a pitch deck that actually lands — not generic startup advice. I focus on results: cutting the wasted time and money that comes from chasing the wrong thing first, and getting founders pitch-ready and investor-ready fast. I know this path personally. My husband and I have bootstrapped and grown ELIMS together while also raising three kids, so I understand what it takes to build something real with limited time, money, and sleep. If you're juggling a lot and trying to build something that matters, I'd love to help. Let's connect!