Belinda Lau

I help teams and founders take something complex and turn it into messaging and positioning that actually lands, with the right audience, at the right price. Product marketing has been the throughline of my entire 15-year career, from Medtronic to my own bootstrapped brand, ELIMS Oral Care. At Medtronic, I led upstream product marketing for the Diabetes Business, including authoring the market requirements document for the MiniMed 670G — the world's first closed-loop insulin delivery system, later named to Time Magazine's 25 Best Inventions list — translating deep clinical and technical complexity into messaging that patients, clinicians, and regulators could all get behind. As co-founder of ELIMS, I've done it again from scratch: building brand positioning, messaging, and go-to-market strategy for a consumer product with zero built-in audience, across retail, D2C, and professional channels, earning recognition from Forbes and Healthline along the way. I'm the right coach for founders and marketers who need to turn something technical, complex, or brand-new into a message people actually understand and buy into — grounded in real market research and voice-of-customer insight, not guesswork. I help with product-market fit, competitive positioning, pricing and packaging strategy, and building a launch plan that actually reaches your customer instead of guessing at it. I learned to do this long before I had a job title for it, watching my immigrant parents explain what they were selling to every customer who walked into their small shop, translating something unfamiliar into something someone wanted. That instinct for making the complex simple, without dumbing it down, is still what drives how I coach today. Let's connect.