Anthony Popeo
Studied at Washington University in St. Louis
Works at Netflix
Available Wednesday at 7:00 PM UTC
Questions? Start chatting with this coach before you get started.
About Anthony
I'm a strategy and operations leader with nearly 15 years of experience at Netflix, Meta, and Google/YouTube across a range of business units including creative, marketing, product, sales, and partnerships. I've been fortunate to lead, manage, and work globally on a mix established and first-of-kind teams.
Why do I coach?
My coaching is oriented towards scoping and selling market opportunities, establishing operating foundations (goals, KPIs, etc), and stakeholder management. With a background in graphic and communication design, I also care deeply about data-driven storytelling and the importance of packaging. Having pivoted into strategy and operations from a different role at Google and managed through every flavor of re-org under the sun since, I'm game to help strategize with those wanting to make the jump into the discipline or chart a path forward in moments of friction or uncertainty.
Work Experience
Strategy & Operations Manager, Netflix Ads
Netflix
April 2025 - Present
Lead strategy, planning, and operations initiatives to make Netflix an industry-leading programmatic sales team. Also lead efforts for measurement, account management, and emerging business demand.
VP, Head of Strategy, Operations, and International Revenue
Kargo
April 2024 - March 2025
Managed Kargo's sales teams in APAC and Europe. Led go-to-market strategy and operations; JBPs, deals, and pricing; and commercial team rhythm of business, compensation, and tooling.
Strategy & Operations Lead
Meta (Facebook)
June 2018 - September 2023
Led strategy, measurement, and operations for newly-created Global Channels (merging global clients and agencies, Creative Shop, Marketing Science, industry associations, and government programs). Also led global strategy and operations for Creative Shop. Expanded Meta's relationship with and measured the impact of creative agencies, production studios, and creative technology partners around the globe. Built foundational planning, operations, and reporting for new business opportunities with creative agencies, consulting firms, and performance agencies.
Strategy & Operations Manager
August 2013 - March 2018
(Includes roles at YouTube) Secured headcount and funding to launch a new team in Japan. Defined strategic objectives and KPIs for a newly formed global creative group. Set Americas-level targets and led initiatives to commercialize and monetize YouTube. Led planning and operations for a creative strategy team supporting YouTube advertisers. Led execution of payment system transformation. Negotiated invoice disputes with Fortune 100 advertisers and media agencies.
Education
Washington University in St. Louis
Bachelor of Arts (BA), Economics, Communication Design
Activities and societies: First Year Center, Beta Theta Pi Fraternity, The Washington University Pikers, Mr. Wash. U.