I’ve spent the last 8+ years shaping products that touch millions leading initiatives at Netflix, Instagram, Apple, and Coinbase, where I helped generate over $100M in ARR through strategic product development, storytelling, and AI innovation. But I didn’t start with a perfect roadmap. I know what it feels like to question your path, pivot industries, and break into highly competitive spaces without a clear playbook. That’s why I’ve made it my mission to help aspiring and transitioning professionals confidently enter the product world even if they don’t come from a traditional tech or PM background. I know firsthand that breaking into product management isn’t about memorizing frameworks or speaking in jargon—it’s about clarity, confidence, and storytelling that lands. That’s the edge I bring to my coaching. I’ve helped professionals from non-tech backgrounds rewrite their narratives, optimize their resumes and LinkedIn profiles, and attract recruiters from the companies they once thought were out of reach. People I’ve coached have landed PM interviews and offers without ever stepping into a case study maze. What sets me apart? I don’t teach theory, I teach traction. I focus on helping you position yourself with intention, communicate your value with clarity, and attract the roles that actually fit who you are. No fluff. No guesswork. Just real, results-driven coaching from someone who’s been in the trenches and helped others rise, too. If you're ready to break in or level up in product, I’m here to help you do it powerfully, authentically, and without losing your voice in the process.