Why do I coach?

My coaching started from necessity, not curiosity. I joined a Belgian company where the finance function had been vacant for several months — no handover, no documentation, and a stack of recurring reports that all required heavy manual work. Nobody could teach me the process because nobody was there. So I turned to AI almost out of desperation, and very quickly it became my mentor. It walked me through the manual workflows and then helped me automate them. At one point it even taught me how to use a Python D365 connector to pull data directly from the ERP and auto-populate Excel. That was the moment it clicked for me — this isn't a toy, this is leverage. From there I just kept going deeper. Then I met Nicolas Boucher, founder of the AI Finance Club, and he's been incredibly kind to me — he's referred clients my way and vouched for me when I had no track record in this space. So a lot of the doors that opened early on opened because Nicolas opened them. I owe him a lot.

Work Experience

Coach

AI Finance Club

January 2026 - Present

- Strategic Project Evaluation: Provide high-level evaluation and actionable feedback for 5–10 practical AI finance projects per week, focusing on the direct application of AI tools to real-world financial data. - AI-Augmented Mentorship: Deliver structured feedback through a combination of video walkthroughs (Loom/Tella) and AI-generated written summaries, utilizing specialized Custom GPTs to ensure feedback quality and consistency. - Framework Implementation: Guide senior finance professionals through a 6-week curriculum, helping them master the integration of AI agents and automated workflows into their day-to-day FP&A and CFO functions. - Quality Assurance & Troubleshooting: Oversee the integrity of project submissions, providing practical suggestions to strengthen financial models and automated reporting outputs.

FP&A Manager

Merlin Entertainments

May 2025 - September 2025

Merlin Entertainments is a global attractions and theme park operator with US$3B annual revenue, operating 100+ attractions across 20+ countries - Served as a key strategic partner within the APAC FP&A function, reporting directly to the Head of FP&A to drive financial modelling and regional analysis - Drove process re-engineering for Gateway China reporting, saving 14 hours of manual work monthly and accelerating the delivery of performance insights. - Engineered the automated integration of the Net ARR KPI into the weekly performance report, enabling real-time tracking and saving 2 hours of manual consolidation per month - Identified a £2.6m positive cash flow opportunity by uncovering a misclassified short-term intercompany tax receivable, directly impacting working capital - Led the preparation of the Monthly Rolling Forecast and the 2026 APAC Budget, integrating regional, and attraction sites analysis to ensure robust forecasting. - Created executive-level presentations, summarizing financial data, key performance indicators (KPIs), and earnings projections for senior management.

FP&A Manager

The Cookware Company

September 2023 - February 2025

Hiring Manager

The Cookware Company is a global consumer brand with hundreds of millions US$ in annual revenue and thousands of employee. - Led a team of 2 (including a manager) and oversaw the FP&A function for the APAC region, reporting directly to the CFO - Increased sales tracking accuracy from 96.9% to 99.9% and reduced reporting time from four days to just half a day. - Built dynamic profitability models that improved gross margins by 3% (from 43.3% to 46.2%). - Developed and maintained complex financial models for strategic planning, scenario analysis, and budgeting, aligning with senior management’s requirements. - Led the preparation of the Q3RF & Q4RF Forecast and the 2024 & 2025 Budget, integrating customer, regional, and departmental analysis to ensure robust forecasting. - Created executive-level presentations, summarizing financial data, key performance indicators (KPIs), and earnings projections for senior management.

Assistant Business Analytics Manager

Wharf China Estates Limited

October 2020 - March 2023

Hiring Manager

Wharf China Estates is a part of the Wharf group, a Hong Kong large‑cap listed real estate conglomerate (with around US$30B market cap and US$5B annual revenue) during 2021 - Reported to the Assistant Director and General Manager. - Led a business analytics team of 7, providing strategic insights to senior management and delivering reports on sales, portfolio performance, and retail trends. - Managed a sales portfolio valued at RMB 12 billion (FY2020) for four Mainland shopping malls. - Increased sales by over 151% year-over-year (YoY) for the reporting period ending August 31, 2021, following the successful implementation of my Business Intelligence (BI) Project. - Assisted the Chairman in setting a more aggressive sales target, increasing it from RMB 10 billion to RMB 14 billion and surpassed expectations, achieving actual sales of RMB 16 billion—exceeding the new target by RMB 2 billion - Conducted Sales Analysis (Luxury vs. Non-Luxury) and Portfolio Analysis (Retail Sales, VIP Sales, Rental, and P&L) for the Chairman. - Implemented Sales Sensitivity Analysis, identified profitable customer segments, and helped management develop an optimized bargaining strategy.

Senior Financial Analyst

Johnson Electric

May 2019 - September 2020

Johnson Electric is a Hong Kong-listed global industrial group with US$3B annual revenue and operations in 20+ countries. (During period 2020) - Established and maintained a global sales database using Power BI, providing key insights and trend analysis to senior management. - Conducted financial modelling for sales budgets totaling USD 1 billion across five business units and delivered three-year sales trend analyses. - Collaborated with the finance team to mitigate the financial impact of COVID-19 on business operations, optimizing budget allocations and reducing losses. - Delivered internal Power BI training sessions to over 20 department heads and finance team members, enhancing data-driven decision-making across the organization.

Senior Associate

PricewaterhouseCoopers

September 2012 - April 2016

- Managed audit engagements and provided financial insights for over 20 Hong Kong and PRC entities, including CLP Limited and CRE Food. - Led a team of 4 for PRC field audits and acted as the manager for the CRE Food team, ensuring regulatory compliance and accurate financial reporting. - Conducted analytical reviews and provided practical recommendations to enhance internal controls and financial processes.

Education

University of Chicago Booth School of Business

Master, MBA

2022 - 2027

Hong Kong University of Science and Technology

Bachelor, Accounting, Economics

2009 - 2012