Abid's Coaching Offerings

Abid also coaches for Product Marketing, Career Coaching, Leadership Coaching, Marketing, Business Operations & Strategy, Communication & Public Speaking, Sales Operations, and Life Coaching. View all.

Abid’s Mental Health & Wellness Qualifications

Experience level: Director

10+ people coached for Mental Health & Wellness

Abid has helped clients get into these companies:

I work with people who look “fine” on paper but don’t feel fine inside. The ones carrying a lot of responsibility, ambition, and self-awareness, yet still wrestling with anxiety, burnout, identity questions, or a low-grade sense that something is off. I’m not a therapist, and this isn’t clinical treatment. It’s structured, honest coaching for people who want more clarity about how they’re operating and why certain patterns keep repeating. My background spans leadership, coaching, and lived experience with anxiety, depression, and ADHD. That combination shapes how I work: grounded, direct, and practical, without platitudes or forced optimism. Sessions focus on naming what’s actually happening beneath the surface, building emotional awareness without over-intellectualizing it, and helping you make changes that are realistic inside a demanding life—not in some hypothetical calmer future.

Abid can help with:

Personal Growth

Stress Management

Coping Strategies

Burnout Prevention

Work-Life Balance

Communication Skills

Abid also coaches for Product Marketing, Career Coaching, Leadership Coaching, Marketing, Business Operations & Strategy, Communication & Public Speaking, Sales Operations, and Life Coaching. View all.

Why do I coach?

I coach because I’ve seen how easy it is to lose your footing when the external markers of success stop lining up with how you feel inside. Promotions don’t fix uncertainty. Stability doesn’t erase doubt. And being capable doesn’t mean you’re clear. Along the way, a few people asked better questions of me than I knew how to ask myself. They didn’t give me answers—they helped me see patterns, name tradeoffs, and stop outsourcing my decisions to fear or momentum. Coaching is how I try to offer that same kind of thinking space to others. Not scripts. Not motivation. Just honest, grounded work to help you understand yourself well enough to choose deliberately how you want to live and work next. If you want, next pass we can tune this slightly depending on whether the audience skew is more career, life, or mental health—or strip it down even further.

Work Experience

Director of Product Marketing

ServiceNow

September 2024 - Present

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. In my role leading product marketing for Employee Workflows, I'm responsible for driving the messaging, positioning, and thought leadership for ServiceNow’s Employee Experience, HR Service Delivery, and Talent solutions.

Director of Product Marketing

Microsoft

February 2018 - August 2024

Hiring Manager

At Microsoft, I grew from Senior Product Marketing Manager to Director, leading high-impact initiatives across cloud, AI, and enterprise solutions. My time there was defined by scale and transformation—building go-to-market strategies that reached millions, mentoring rising talent, and helping cross-functional teams unlock their best work. I wasn’t just shipping messaging—I was shaping how global customers understood the value of innovation. I earned trust by leading with clarity, lifting others up, and consistently delivering results that mattered to both the business and the people behind it.

Senior Director Platform Strategy

Endurance International Group

November 2016 - February 2018

Hiring Manager

At Endurance International Group, I led product marketing for a diverse portfolio of digital solutions serving millions of small and medium businesses worldwide. As the voice of the customer and the market, I drove positioning, messaging, and launch strategies across multiple brands—including Bluehost, Constant Contact, and HostGator—each with unique audiences and value props. I played a central role in unifying go-to-market efforts, bringing cross-functional teams into alignment, and influencing product direction with market-backed insights. It was a fast-moving, high-impact environment where I learned how to scale storytelling, champion customer empathy, and drive measurable growth at the intersection of product and brand.

Senior Analyst

BIA/Kelsey

December 2013 - November 2016

Admissions Committee

At BIA/Kelsey, a boutique research and advisory firm focused on the SMB marketing landscape, I wore two key hats: public-facing thought leader and trusted strategic advisor. As a senior director and analyst, I worked directly with industry giants like Google, Facebook, and Amazon to help shape their mobile, social, and local strategies for reaching small businesses. I also served as a go-to media spokesperson—appearing in national outlets and at major events to break down trends in small business tech adoption and marketing behavior. It was a rare role that blended sharp analysis, storytelling, and influence—positioning me at the intersection of data, strategy, and real-world impact.

Senior Product Marketing Manager

AT&T

February 2010 - March 2013

Admissions Committee

As Senior Product Marketing Manager at AT&T Interactive, I led marketing strategy for YP.com and YPConnect—two cornerstone products serving millions of local businesses and consumers. I owned a $122M P&L and was responsible for the full spectrum of product marketing: market research, positioning, competitive analysis, go-to-market planning, and sales enablement. I partnered closely with product, sales, and engineering to bring new features to market and drive adoption at scale. It was high stakes, high visibility work that demanded both analytical rigor and cross-functional leadership—and it gave me a deep understanding of the local advertising ecosystem at a time of massive digital disruption.

Education

American University

Bachelor of Science (BS), International Finance, Finance

2000 - 2004

I earned my bachelor’s degree in International Finance from American University—but the path there wasn’t a straight line. I actually failed out during my freshman year, which was a wake-up call I didn’t see coming. Instead of giving up, I hit reset. I went to community college, rebuilt my academic foundation, and worked my way back to AU with a renewed sense of purpose. That scenic route taught me resilience, grit, and how to bounce back stronger—lessons that have shaped not just my education, but my entire career.