Leland+ for MBA

Ben L. (GSB Alum) Podcast Feature

Ben’s career has been anything but linear, from working at McKinsey helping prisons improve rehabilitation outcomes, to diving into politics, to supporting chess startups, his experiences are as diverse as they are fascinating. After struggling through the MBA application process himself, Ben became driven to help candidates craft powerful, authentic applications that truly reflect who they are. In this episode, Ben shares: How his varied career shaped his perspective on business school and beyond Why storytelling is the key to a standout MBA application How he helps candidates align their applications with their unique strengths and passions If you’re navigating the MBA application process, Ben’s insights will help you focus on what truly matters and make your story shine.

Writing a Holistic Set of Booth Essays (with Top Leland Coaches)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful U Chicago Booth admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Booth AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Booth's top-flight MBA program.

Writing Standout DMBA Essays

Your Deferred MBA essays are your chance to show top programs who you are — but with limited experience, it can be hard to know what stories to tell and how to make them stand out. In this session, Leland Coaches Ben L., Melanie E., and Olivia P. — who have helped dozens of early-career applicants get into programs like HBS, GSB, and Wharton — will break down what makes a winning essay. They’ll share proven strategies for identifying your strongest themes, crafting a clear and authentic narrative, and avoiding the common pitfalls that hold candidates back. You’ll leave with a sharper sense of how to approach each prompt, connect your story to your goals, and position yourself as a must-admit candidate in this year’s Deferred MBA cycle.

Writing a Holistic Set of Kellogg Essays (with Top Leland Coaches)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful Northwestern Kellogg admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Kellogg AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Kellogg's top-flight MBA program.

Writing a Holistic Set of Booth Essays (Deck)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful U Chicago Booth admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Booth AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Booth's top-flight MBA program.

European MBA Value Proposition

A European MBA can strategically reposition Korean professionals for accelerated global careers and long-term leadership potential.

Common Communication Mistakes

Over-formality, vague leadership claims, jargon

Deferred (2+2) MBA Application Week Kickoff

Thinking about applying to a Deferred MBA program? Join us for Leland’s Deferred MBA Week Kickoff, featuring top Leland coaches Andy P. (20+ years of MBA coaching), Allie K. (75+ M7 Admits), and Geri T. (Founder of Harvard's DMBA Program), who have helped countless candidates get into the most competitive programs at schools like Harvard, Stanford, and Wharton.

INSEAD Career Overview and Key Decisions Essay

A summary of career progression, leadership experiences, and cross-cultural impact in global tech and enterprise roles.

Adcom Insider Tip #2

How to Translate Global Impact Into U.S. Impact Language

INSEAD Managing High-Stakes Complexity Essay

A reflection on navigating a high-pressure, unprecedented project, balancing strategic vision with expert risk management.

The Top 10 Things That Matter in a Deferred Application

Applying to deferred MBA programs requires a unique strategy—strong academics and internships aren’t enough unless you know how to package them into a compelling story. In this session, Tim F., a Chicago Booth MBA graduate with high distinction and former admissions fellow who interviewed and evaluated nearly 100 applicants, will break down the ten elements that most influence AdCom decisions. Drawing on his experience helping candidates gain admission to top U.S. and European MBA programs, along with his professional background at Goldman Sachs and as a project leader at Boston Consulting Group, Tim will share how to communicate impact, craft a standout narrative, and position yourself competitively as an early-career applicant.

Leadership in Global Contexts

Influence vs title, cross-cultural teamwork, initiative

Extracurricular Strategy

Volunteering, professional associations, passion projects

Mistakes Koreans Make in MBA Applications

The very traits that make Korean professionals so exceptional (rigour, humility, diligence) can, without calibration, falter in Western admissions.

INSEAD Short- and Long-Term Career Goals Essay

Plans for transitioning from Korea’s gaming industry to global digital platforms and building a founder-focused accelerator.

Duke Fuqua Post-MBA Career Goals Essay

Plans to pursue senior leadership in tech or consulting, with a long-term vision of transforming Korean companies.

Build a Cohesive Narrative

Understanding The Importance of Each Element In Your Application

Finance to MBA: Showing Impact and Proving Passion

Breaking into an MBA program from a finance background takes more than strong credentials—it's about showing real impact and authentic passion. In this session, Leland coaches John N. (Kellogg MBA), Faisal K. (Booth adcom), and Kelsey K. (CBS adcom) will share how to differentiate yourself, connect your experience to your goals, and stand out in essays and interviews. Perfect for finance professionals aiming to make a powerful impression in Round 2.

Duke Contributions to the Fuqua Community Essay

Plans to drive social impact at Fuqua through technology, non-profit support, and student-led consulting initiatives.