
APM AMA: Landing an APM Offer as a Non-Technical Student
Breaking into product management without a technical degree is absolutely possible—with the right positioning. Join Elena A., an incoming Associate Product Manager at Salesforce with experience as a Salesforce intern, for a session on landing APM roles as a non-technical candidate. Bring your questions—Elena will share how she told her story, built product credibility from a non-CS background, and navigated the APM recruiting process from first applications to final rounds.

Breaking Into Product Management: Real Stories
Real stories from product managers who transitioned from other fields

How to Navigate the Product Sense/Discovery question
The product sense—or discovery—question is one of the trickiest parts of any product management interview. It tests not only your creativity but also your ability to think strategically, empathize with users, and communicate structured product decisions. In this session, Kate X, a seasoned product leader and Leland coach with experience hiring and mentoring PMs at top tech companies, will break down exactly what interviewers are looking for and how to deliver confident, high-impact answers. In this event you'll: Learn a repeatable framework for tackling product sense questions See real examples of strong responses Leave with clear strategies to stand out in your next PM interview.

What Good Looks Like -PMs and Sr. PMs
A clear, practical look at the skills and habits that make great PMs and Sr PMs — straight from a product leader.

Product Analytics Interview Question Framework
Framework with real example on how to answer product analytics interview questions.

Mock PM Interview with a Tech Exec at Atlassian
In this session, you’ll watch a realistic mock product management interview with a tech exec at Atlassian designed to mirror the product sense and execution rounds you’ll face at top tech companies. The interview and debrief are facilitated by Leland coaches Jeremy H. (Tech Exec & Hiring Manager at Atlassian; previously Microsoft, Slack, Ramp) and Mike M. (Product Manager at Leland; former Atlassian APM intern) to ground the experience in how real hiring decisions are made. You’ll see how strong answers are structured, how interviewers weigh trade-offs and metrics, and where candidates commonly stumble. Expect a transparent scoring rubric and take-home frameworks for product sense, prioritization, and analytics so you can walk into your next PM interview with clarity, confidence, and a game plan.

Build Prototypes as a Product Manager
Live walk through of how a product manager can build a clickable prototype using an AI vibe coding tool called Figma Make.

The 'Favorite Product' Question
Session 4 from Oct25 Product Management Recruiting bootcamp

Building a Technical Skills for Non-Technical PMs
A practical guide for non-technical Product Managers to build technical fluency and lead confidently in tech-driven teams.

Technical Program Manager: The On-site Take-Home
Land a Technical Program Manager job! Practice working through this real take-home assignment, showing you how to demonstrate program management and communication skills.

Product Management Interview Prep Cheat Sheet
Want to figure out how to make your examples shine? Leverage this template to create the perfect 'cheat sheet' so you can ace the interview!

UX Metrics
Learn the key metrics to evaluate the success of your designs. This guide shows you how to measure user behavior and prove your impact.

Consulting vs. Product Management: Which is for you?
A framework for ambitious professionals to decide between a career in consulting or product management.

Build Your Personal Brand: Craft Your Story & Stand
A practical workbook that helps professionals define and confidently communicate their personal brand during a career transition.

Heuristic Evaluation
Learn how to conduct a heuristic evaluation to identify usability problems and improve your product's user experience with Nielsen's 10 principles.

Tech Cover Letter Structure That Actually Converts
Cover letters may seem like a thing of the past, but that's because most of them suck. Stop regurgitating your resume (they already have it!) and instead make abundantly clear how you'll add value to their team.

Digital Accessibility
Learn the principles of digital accessibility and how to create inclusive designs that can be used and understood by all people, regardless of ability.

Design Affordances
Learn what design affordances are and how to use them to create intuitive, user-friendly designs that guide people to interact with your product.

Prototyping
Learn the fundamentals of prototyping. This guide covers the different types and tools to help you test and iterate on your designs.

Figma Community
Learn how to leverage the Figma Community to find free resources, plugins, and templates to streamline your workflow and level up your designs.