Leland+ for Executive MBA

8 Steps to Complete MBA App: 2) Key Stories/Strategic School Outreach

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the second of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will turn your experiences into structured story summaries and begin strategic outreach to students and alumni. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you focused and accountable. By the end, you will have strong, authentic essays and a narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 2 transforms your experiences into structured story material and begins meaningful school outreach: • Distill 10–20 high-impact stories from your Life Story Timeline using a structured framework. • Learn how to select stories that reveal leadership, growth, resilience, and character. • Apply tagging to identify recurring themes that will shape your positioning. • Begin outreach to current students and alumni. This is the phase where your raw experiences begin turning into usable material. You move from “I’ve done a lot” to “Here are the defining stories that show exactly who I am.” The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to develop a compelling story bank and begin connecting with your target schools in a thoughtful, intentional way, this is your next step.

Crafting Compelling GSB Leadership Vignettes & Additional Info Essays

GSB calls the impact essays optional. Competitive applicants shouldn't treat them that way. Most applicants pour everything into their WMM essay and leave the short answers as an afterthought and that's exactly the gap this guide closes. I cover how to choose your stories, how to structure them within the ~200 words you have, and how to make sure they're doing something your main essays can't. You'll also get a before-and-after rewrite, a clear framework for the Additional Information field, and the honest read on what AdCom is actually looking for when they open this section! If you're looking for 1:1, personalized support, check out my Async Essay Review package: https://www.joinleland.com/coach/angela-c-1/p/draft-to-done-async-essay-revisions

8 Steps to an MBA app: 1) Life Story, Timeline, & MBA Resume

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the starting point of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will build your foundational Life Timeline of all your key stories and begin transforming your resume into MBA format. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 1 identifies your significant experiences and reshapes your resume into MBA format: • Understand the full trajectory of the 8-phase MBA Identity Mapping process and how each piece connects. • Build a comprehensive Life Timeline that captures the raw material of your life. • Begin transforming your professional resume into MBA format. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to stop juggling tasks and start building an organized, cohesive MBA application, this is where you begin. (Please message me if you would like a copy of the super helpful free resource mentioned in the video: MBA Resume Transformation Guide.)

Sample Resume Action Verbs

Using strong, impactful verbs is essential to crafting compelling bullet points on your MBA résumé. This guide includes a categorized list of powerful verbs to clearly showcase your skills and accomplishments.

Sample Finance to MBA CV

Example of a finance-focused CV for MBA applications.

How to Write an MBA Resume

A quick, step-by-step guide to writing the perfect MBA résumé.

Sample Resume Metrics

Adding metrics and quantifiable data to your résumé demonstrates your tangible impact and value to potential MBA programs. Use this original list of metrics to clearly highlight your accomplishments.

Sample Resume Bullet Points

This guide includes a set of résumé bullet points designed to showcase a wide range of skills and industries. Each bullet uses a strong action verb and highlights a quantifiable outcome.

Sample Consulting to MBA CV

Example of a CV from someone with Consulting experience for MBA applications.

Consulting-to-MBA: Stand out as a "Traditional" Candidate

​Consultants make up one of the largest applicant pools to top MBA programs—which means standing out is more important than ever. In this panel, Leland coaches Andy P. (Top MBA coach for 20 years), Karla M. (150+ M7 Admits, prior consultant, Harvard/Booth dual degree grad), and Ben L. (300+ M7 Admits, prior consultant, GSB grad) will share how to craft an authentic, differentiated story that sets you apart from thousands of other applicants with similar backgrounds. ​You’ll learn how to translate your consulting experience into powerful application essays, recommendations, and interviews that highlight your leadership, impact, and future goals. Whether you’re a current analyst, associate, or engagement manager preparing for a future cycle, this session will give you actionable strategies to turn a “traditional” background into a standout advantage.

M7 MBA Applications: How to Tell Your Story

Are you applying to an MBA program at a top business school? Then you already know your essays are the most important part of your application. In this session, we’ll break down why essays matter so much to admissions committees, what they reveal about you beyond your resume and transcript, and how to craft a narrative that sets you apart. From writing a compelling “Why MBA” essay to tackling the community essay with authenticity and confidence, this event will give you a clear, structured approach to presenting your best self. I’m Mihir, your guide for this event. As an admit to both Columbia Business School and Chicago Booth, I bring firsthand experience and insider knowledge to help you stand out in your applications. With a background in Biochemistry, English, Business, and Computer Science, and professional stints at Capital One and Moderna, I offer a well-rounded perspective on crafting compelling applications. I’m thrilled to co-host this session with Claire, a Knight-Hennessy Scholar and Stanford GSB alumna. Claire has mastered the case interview process and earned a full-time role at Bain & Company, later moving into private equity and venture capital, and most recently global brand strategy at Nike. Her story highlights how mentorship, grit, and openness to opportunity can completely transform a career trajectory. By the end of this session, you’ll walk away with concrete strategies for structuring your essays, a framework for telling your unique story, and examples that highlight what works—and what doesn’t. Whether you’re drafting your first outline or polishing your final version, this workshop is designed to help you approach every essay with confidence and clarity.

One Month to Deadlines AMA: What do Admissions Officers Recommend?

You've been working hard for months now and the finish line is almost in sight. There is a lot of information out there, but you have burning questions that you want to ask Admissions Officers who have experience admitting applicants to every top business school around the world. Join Faisal and Christine! During this session, we'll cover all your questions in a live AMA ("Ask Me Anything") format. Everything from essays and application strategy to interviews and recommendations.

MBA Hiring Trends & Application Goals

​What are the latest trends in MBA recruiting? Are your post-MBA career goals aligned with your past experiences and the current market? This session offers insider insight into recruiting trends at top MBA programs, along with a framework for creating compelling, realistic, and ambitious goals that strengthen your application. ​Whether you’re pivoting careers or advancing in your current industry, learn current trends and best practices for positioning yourself effectively to gain acceptance to a top MBA program and set yourself up for the internship and job search processes. ​This course is taught by Laura N., a former MBA admissions committee member, pro admissions coach, and accredited member of AIGAC (Association of International Graduate Admissions Consultants). Laura has been an MBA admissions consultant for 16 years and has guided more than 500 clients towards admission to elite MBA programs, including HBS, Stanford, Wharton, and more.

Top 5 AI Prompts Every MBA Applicant Should Master [7/11/2026] (Recording)

While you cannot use AI to write your essays (the adcom can tell!), in this session we will look at how to use AI as a smart diagnostic tool to strengthen your application materials. You will walk away with five specific prompts that help you audit your own work, strip out generic phrasing, and highlight the true impact of your achievements. While AI is excellent for identifying gaps and pressure testing your narrative consistency, it cannot replace the nuanced positioning that comes from human strategy. This session will show you how to use technology to clean up the baseline copy so you can then focus your energy on the deep personalization required for top tier programs.

How to Choose the Right International Career Move [6/10/2026] (Recording)

If you're considering a move abroad, a degree in another country, or a pivot into a more international career, the hardest part is often not ambition: it's choosing well. A lot of smart professionals get stuck between several “good” options: stay where you are and keep building, go abroad for a master's, switch markets, accept a less obvious opportunity that may open bigger doors later, or wait for a clearer path. This webinar is designed to help you think through those decisions more strategically. In this session, we'll look at how to evaluate an international move in a way that goes beyond excitement, fear, or generic expat advice. We’ll cover how to weigh career upside against cost, visa realities, employability, timing, and quality of life, and how to identify which option actually fits your long-term goals. In this webinar, you'll learn: - how to evaluate whether an international move is strategically worth it - when a degree abroad makes sense and when it probably doesn’t - how to compare countries, cities, and career markets more realistically - what people often underestimate about visas, employability, and timing - how to choose between a safer path and a more ambitious one - how to make a move that is not just exciting, but coherent By the end of the session, you’ll leave with: - a clearer framework for evaluating your next international career step - better questions to ask before committing time, money, or energy - a more realistic understanding of what makes a move viable - more clarity on whether your best next step is to relocate, study, stay put, or reposition first This webinar is for professionals who are: - considering relocating for work - debating whether to pursue a master’s or MBA abroad - trying to break into a new international market - weighing multiple career paths across countries - looking for a more strategic way to plan a global career move Whether you're early in the process or already deciding between specific options, this session will help you think more clearly and move forward with a stronger strategy.

Cómo posicionarte para una búsqueda de empleo internacional [6/22/2026] (Recording)

Buscar trabajo en un contexto internacional no consiste solo en traducir tu CV al inglés o postular a más ofertas. Muchas veces, el verdadero problema es otro: tienes experiencia, capacidades y criterio, pero tu perfil no se entiende con claridad fuera de tu mercado, tu sector o tu país. En este webinar veremos cómo posicionarte mejor para oportunidades internacionales, para que tu experiencia tenga más sentido para recruiters, hiring managers y programas en entornos globales. Hablaremos de cómo presentar tu trayectoria de forma más clara, cómo destacar lo que realmente importa y cómo construir una narrativa profesional que resulte creíble, relevante y competitiva. En este webinar aprenderás a: - entender por qué un perfil sólido puede perder fuerza en un proceso internacional - identificar qué partes de tu experiencia no se están traduciendo bien fuera de tu contexto local - presentar tu trayectoria de una manera más clara, estratégica y atractiva - construir un perfil que conecte mejor con empleadores internacionales - mejorar la forma en que explicas tu experiencia en tu CV, LinkedIn y entrevistas - evitar errores comunes al postular a oportunidades globales Al final de la sesión, saldrás con: - una idea más clara de cómo posicionar tu perfil para el mercado internacional - un mejor marco para explicar tu experiencia y tus fortalezas - más claridad sobre qué cambiar en tu CV, LinkedIn y narrativa profesional - una forma más estratégica de presentarte para oportunidades fuera de tu país o sector actual Este webinar es para profesionales que: - quieren acceder a empleos en empresas internacionales o en otro país - están intentando reorientar su perfil hacia un mercado más global - sienten que su experiencia tiene valor, pero no está “aterrizando” bien en procesos internacionales - quieren presentarse con más claridad, confianza y estrategia - están aplicando a roles globales, programas internacionales o posiciones en inglés Tanto si estás empezando tu búsqueda como si ya llevas tiempo postulando sin conseguir la respuesta que esperabas, esta sesión te ayudará a entender cómo hacer que tu perfil sea más claro, más legible y más competitivo en un contexto internacional.

MBA Application Fundamentals for Non-Traditional Candidates [7/7/2026] (Recording)

Are you applying to business school with a non-traditional or non-business background? Are you intimidated by the application process, unsure on where to start, or just a little stuck on ways to communicate your experience? If so, this session is for you! ​During this event, we'll discuss: • Common myths about MBA class profiles • Current trends in MBA admissions • Market trends about post-MBA jobs • How non-traditional candidates can stand out About Laura: I've led a multifaceted career path across the entertainment, tech, marketing, and consulting industries, with a particular focus on guiding MBA candidates toward their dreams. Early on, I recognized that I wanted to pursue marketing. To learn more about it, I networked, listened, pitched myself, and floated the idea of pursuing an MBA. I heard "no" more often than not, and I forged ahead. The University of Michigan - Ross School of Business's full-time MBA was a transformational experience, building my business foundation, practical experience, network, and confidence. Simultaneously, I started paying it forward to future MBA candidates. My professional and MBA admissions consulting experience make me uniquely qualified to support candidates seeking admission to top MBA programs to facilitate their professional and development goals. As a marketing professional, I've: 🧱 Established departments at 4 startups – from Series A to publicly held companies 📈 Generated demand for >50% of revenue across 2 organizations 🚀 Launched new products, features, and lines of service 💵 Served at 2 consecutive organizations with acquisition exits ↗️ Ascended to the VP of Marketing role on an executive leadership team As an MBA admissions consultant, I've: 🥇 Contributed to 2 leading MBA admissions firms 📝 Collaborated with >300 candidates applying to top MBA programs 🎓 Facilitated successful applications to all M7, Top 20 U.S., and Top 10 international MBA programs 💰 Enabled clients to earn millions of dollars in scholarship funding 💫 Co-founded a brand and earned consistent 5-star ratings from satisfied clients

✍️ Write MBA Essays That Stand Out: Why MBA, Why Now, Why This School [6/25/2026] (Recording)

🤔Are you struggling to write clear, specific, and convincing answers to “Why an MBA?”, “Why now?”, and “Why this school?” These three questions sit at the heart of almost every strong MBA application. They may look simple, but weak answers are one of the fastest ways to sound generic, unfocused, or interchangeable with thousands of other applicants. In this focused 45-minute session, you’ll learn how to turn these core essay themes into a sharper, more differentiated MBA story. ✍️ We’ll break down what admissions committees are really looking for, why these questions matter so much, and the most common mistakes applicants make when writing about their goals, timing, and school fit. You’ll see examples drawn from successful MBA application materials, along with detailed analysis of what makes an answer strong or weak. We’ll cover how to connect your background, career goals, personal motivations, and school research into essays that feel specific, credible, and authentic. You’ll also learn how to avoid vague claims like “global network,” “diverse community,” and “leadership opportunities,” and replace them with school-specific details that actually strengthen your candidacy. By the end of the session, you’ll understand how to: ✅ Build stronger answers to “Why MBA?”, “Why now?”, and “Why this school?” ✅ Connect your past experience to your future goals ✅ Show real school fit without sounding generic ✅ Make your essays more personal, strategic, and admissions-ready ✅ Avoid common essay mistakes that weaken otherwise strong applications We’ll close with a live Q&A where you can ask about your own essay strategy, school fit, goals, or anything that wasn’t fully clear from the presentation. Seats are limited, so register now to strengthen one of the most important parts of your MBA application. 🚀 ⭐ Plus, attendees who stay for the full session will automatically be entered to win a free 1-hour coaching session with me, a $259 value.

Drop in Q&A Rnd 1 MBA- Know your story and uniqueness. Not cookie cutter advice [7/16/2026] (Recording)

Round 1 deadlines are coming. Your essay is probably not-started. Your story probably doesn't make sense yet. That's fine — that's exactly what we're going to figure out. I'm Bryan, Wharton undergrad, MIT Sloan MBA, and I've spent 12 years helping people turn complicated, non-linear careers into applications that actually get read. I've seen the cookie-cutter essays. I've seen the AI-written ones. Adcoms have too. We're not doing that. In this session we'll talk about what Round 1 actually means for your chances, how to find the thread that connects your story, what schools are really asking when they say "why MBA, why now," and how to stop writing essays that sound like everyone else's. No fluff. No templates. Just the stuff that actually moves the needle. Bring your messy draft. Bring your confused career pivot. Bring your "I don't know how to explain what I do" problem. We'll figure it out together.