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8 Steps to an MBA App: 3) Core Values, Superpowers & LOR Strategy

8 Steps to an MBA App: 3) Core Values, Superpowers & LOR Strategy

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the third of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will identify your core values and defining strengths and begin aligning your Letters of Recommendation with your overall narrative. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to watch individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 3 clarifies your defining characteristic and begins the recommendation process: • Identify 3–5 core values and superpowers that consistently appear across your key stories. • Define what each strength truly means in your life and how it shows up in action. • Ensure your positioning reflects who you actually are, not who you think admissions wants you to be. • Learn how to select recommenders and ensure strong narrative alignment. This is the phase where your stories become identity. Instead of a collection of experiences, you now articulate the defining qualities that connect your past, present, and future. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to clarify what truly defines you and ensure your recommendations reinforce your positioning, this is your next step.

M G.
8 Steps to Complete MBA App: 2) Key Stories/Strategic School Outreach

8 Steps to Complete MBA App: 2) Key Stories/Strategic School Outreach

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the second of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will turn your experiences into structured story summaries and begin strategic outreach to students and alumni. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you focused and accountable. By the end, you will have strong, authentic essays and a narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 2 transforms your experiences into structured story material and begins meaningful school outreach: • Distill 10–20 high-impact stories from your Life Story Timeline using a structured framework. • Learn how to select stories that reveal leadership, growth, resilience, and character. • Apply tagging to identify recurring themes that will shape your positioning. • Begin outreach to current students and alumni. This is the phase where your raw experiences begin turning into usable material. You move from “I’ve done a lot” to “Here are the defining stories that show exactly who I am.” The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to develop a compelling story bank and begin connecting with your target schools in a thoughtful, intentional way, this is your next step.

M G.
Crafting Compelling GSB Leadership Vignettes & Additional Info Essays

Crafting Compelling GSB Leadership Vignettes & Additional Info Essays

GSB calls the impact essays optional. Competitive applicants shouldn't treat them that way. Most applicants pour everything into their WMM essay and leave the short answers as an afterthought and that's exactly the gap this guide closes. I cover how to choose your stories, how to structure them within the ~200 words you have, and how to make sure they're doing something your main essays can't. You'll also get a before-and-after rewrite, a clear framework for the Additional Information field, and the honest read on what AdCom is actually looking for when they open this section! If you're looking for 1:1, personalized support, check out my Async Essay Review package: https://www.joinleland.com/coach/angela-c-1/p/draft-to-done-async-essay-revisions

Angela C.
Angela C.
How to Strengthen Your Deferred MBA Story Before the Deadline

How to Strengthen Your Deferred MBA Story Before the Deadline

Deferred MBA programs look for candidates with clear potential, thoughtful career vision, and evidence of leadership early in their careers. If you’re planning to apply this cycle, the months before the deadline are when strong applicants refine their goals, sharpen their narrative, and ensure their experiences clearly support why an MBA makes sense for them. In this session, you’ll learn how to clarify your long-term story, highlight leadership and impact effectively, and strengthen the core themes that run through your essays and application materials.

Giovanna J.
Final Tips Before You Submit Your Deferred MBA Application

Final Tips Before You Submit Your Deferred MBA Application

In this session, you will leave knowing how to tighten your essays in the final hours, what admissions committees at top deferred programs actually look for in the "future vision" prompts, and how to self-evaluate your recommender package before you hit submit. These are the specific pressure points that separate competitive deferred applications from strong ones.

Melanie E.
Timothy F.
3 contributors
8 Steps to an MBA app: 1) Life Story, Timeline, & MBA Resume

8 Steps to an MBA app: 1) Life Story, Timeline, & MBA Resume

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the starting point of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will build your foundational Life Timeline of all your key stories and begin transforming your resume into MBA format. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 1 identifies your significant experiences and reshapes your resume into MBA format: • Understand the full trajectory of the 8-phase MBA Identity Mapping process and how each piece connects. • Build a comprehensive Life Timeline that captures the raw material of your life. • Begin transforming your professional resume into MBA format. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to stop juggling tasks and start building an organized, cohesive MBA application, this is where you begin. (Please message me if you would like a copy of the super helpful free resource mentioned in the video: MBA Resume Transformation Guide.)

M G.
Sample Consulting to MBA CV

Sample Consulting to MBA CV

Example of a CV from someone with Consulting experience for MBA applications.

Ellin L.
Ellin L.
Sample Finance to MBA CV

Sample Finance to MBA CV

Example of a finance-focused CV for MBA applications.

Ellin L.
Ellin L.
How to Write an MBA Resume

How to Write an MBA Resume

A quick, step-by-step guide to writing the perfect MBA résumé.

Ellin L.
Ellin L.
Sample Resume Metrics

Sample Resume Metrics

Adding metrics and quantifiable data to your résumé demonstrates your tangible impact and value to potential MBA programs. Use this original list of metrics to clearly highlight your accomplishments.

Ellin L.
Ellin L.
Sample Resume Bullet Points

Sample Resume Bullet Points

This guide includes a set of résumé bullet points designed to showcase a wide range of skills and industries. Each bullet uses a strong action verb and highlights a quantifiable outcome.

Ellin L.
Ellin L.
Sample Resume Action Verbs

Sample Resume Action Verbs

Using strong, impactful verbs is essential to crafting compelling bullet points on your MBA résumé. This guide includes a categorized list of powerful verbs to clearly showcase your skills and accomplishments.

Ellin L.
Ellin L.
Deferred MBA Planning — Preparing for a Successful Application [3/5/2026] (Recording)

Deferred MBA Planning — Preparing for a Successful Application [3/5/2026] (Recording)

Are you gearing up for the deferred MBA application process sometime in the next couple of years? Join me for a session dedicated to making sure you are well prepared when application season rolls around. I'm John, CEO of Leland, and I'll be your host for this session. Prior to Leland, I was admitted to HBS 2+2 and Stanford GSB deferred, and then founded Deferred MBA Consulting. In the past 8 years I have helped thousands of people with their deferred applications. Space is limited, so make sure to RSVP and secure your spot today!

John K.
John K.
5 Mistakes That Tank Deferred MBA Applications

5 Mistakes That Tank Deferred MBA Applications

Deferred MBA applications are evaluated with a different lens, and small missteps can have an outsized impact on outcomes. This session breaks down the most common mistakes that weaken deferred MBA candidacies, from unclear career narratives to misaligned school fit and timing errors. You’ll learn how to avoid these pitfalls and strengthen your application by presenting a clear, credible, and forward-looking story.

Jessica B.
Crushing Your Deferred MBA Applications

Crushing Your Deferred MBA Applications

Applying to deferred MBA programs or curious about the process? Leland is excited to provide this FREE event to cover tips to help you get accepted into top MBA programs like Harvard Business School, Stanford GSB, Wharton, and more. ​​This workshop is hosted by John K, CEO and Founder of Leland. He was accepted to Stanford GSB and HBS though their deferred enrollment programs and will share key tips and tactical strategies to help you submit an application you are proud of. ​​​If you are interested in applying to a top 10 MBA program, have questions about the process, or just want to receive valuable insight, join us. It's completely free!

John K.
John K.
Chicago Booth Personal Essay – Outside the Office

Chicago Booth Personal Essay – Outside the Office

A personal essay on improv comedy, community, and how life outside of work shaped my adaptability and perspective.

Mary Rose M.
Mary Rose M.
How to Create a Standout Deferred MBA Application

How to Create a Standout Deferred MBA Application

Deferred MBA programs look for future leaders with clarity of purpose, strong trajectory, and long-term potential, not just impressive internships or grades. This session breaks down what top programs actually evaluate in deferred candidates and how to position yourself early in your career. You’ll learn how to craft a compelling narrative, articulate credible goals, choose recommenders strategically, and avoid common mistakes that hold applicants back. Whether you’re just starting to explore deferred programs or actively preparing to apply, this workshop will help you build a focused, competitive application strategy.

Yash G.
Geri T.
Allie K.
3 contributors
INSEAD Managing High-Stakes Complexity Essay

INSEAD Managing High-Stakes Complexity Essay

A reflection on navigating a high-pressure, unprecedented project, balancing strategic vision with expert risk management.

Caolan H.
Duke Contributions to the Fuqua Community Essay

Duke Contributions to the Fuqua Community Essay

Plans to drive social impact at Fuqua through technology, non-profit support, and student-led consulting initiatives.

Caolan H.
Duke Fuqua Post-MBA Career Goals Essay

Duke Fuqua Post-MBA Career Goals Essay

Plans to pursue senior leadership in tech or consulting, with a long-term vision of transforming Korean companies.

Caolan H.

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