Leland+ for Deferred MBA

Common Essay Pitfalls – What to Avoid in MBA Applications

A concise guide outlining the most frequent mistakes MBA applicants make in their essays, with tips on authenticity, storytelling depth, and strategic topic selection.

HBS Example Essay: My Journey to Inclusion

Explore a powerful HBS essay on how personal experiences with identity and inclusion shaped a vision for inclusive business and leadership.

Top 5 AI Prompts Every MBA Applicant Should Master [7/11/2026] (Recording)

While you cannot use AI to write your essays (the adcom can tell!), in this session we will look at how to use AI as a smart diagnostic tool to strengthen your application materials. You will walk away with five specific prompts that help you audit your own work, strip out generic phrasing, and highlight the true impact of your achievements. While AI is excellent for identifying gaps and pressure testing your narrative consistency, it cannot replace the nuanced positioning that comes from human strategy. This session will show you how to use technology to clean up the baseline copy so you can then focus your energy on the deep personalization required for top tier programs.

MBA Application Fundamentals for Non-Traditional Candidates [7/7/2026] (Recording)

Are you applying to business school with a non-traditional or non-business background? Are you intimidated by the application process, unsure on where to start, or just a little stuck on ways to communicate your experience? If so, this session is for you! ​During this event, we'll discuss: • Common myths about MBA class profiles • Current trends in MBA admissions • Market trends about post-MBA jobs • How non-traditional candidates can stand out About Laura: I've led a multifaceted career path across the entertainment, tech, marketing, and consulting industries, with a particular focus on guiding MBA candidates toward their dreams. Early on, I recognized that I wanted to pursue marketing. To learn more about it, I networked, listened, pitched myself, and floated the idea of pursuing an MBA. I heard "no" more often than not, and I forged ahead. The University of Michigan - Ross School of Business's full-time MBA was a transformational experience, building my business foundation, practical experience, network, and confidence. Simultaneously, I started paying it forward to future MBA candidates. My professional and MBA admissions consulting experience make me uniquely qualified to support candidates seeking admission to top MBA programs to facilitate their professional and development goals. As a marketing professional, I've: 🧱 Established departments at 4 startups – from Series A to publicly held companies 📈 Generated demand for >50% of revenue across 2 organizations 🚀 Launched new products, features, and lines of service 💵 Served at 2 consecutive organizations with acquisition exits ↗️ Ascended to the VP of Marketing role on an executive leadership team As an MBA admissions consultant, I've: 🥇 Contributed to 2 leading MBA admissions firms 📝 Collaborated with >300 candidates applying to top MBA programs 🎓 Facilitated successful applications to all M7, Top 20 U.S., and Top 10 international MBA programs 💰 Enabled clients to earn millions of dollars in scholarship funding 💫 Co-founded a brand and earned consistent 5-star ratings from satisfied clients

✍️ Write MBA Essays That Stand Out: Why MBA, Why Now, Why This School [6/25/2026] (Recording)

🤔Are you struggling to write clear, specific, and convincing answers to “Why an MBA?”, “Why now?”, and “Why this school?” These three questions sit at the heart of almost every strong MBA application. They may look simple, but weak answers are one of the fastest ways to sound generic, unfocused, or interchangeable with thousands of other applicants. In this focused 45-minute session, you’ll learn how to turn these core essay themes into a sharper, more differentiated MBA story. ✍️ We’ll break down what admissions committees are really looking for, why these questions matter so much, and the most common mistakes applicants make when writing about their goals, timing, and school fit. You’ll see examples drawn from successful MBA application materials, along with detailed analysis of what makes an answer strong or weak. We’ll cover how to connect your background, career goals, personal motivations, and school research into essays that feel specific, credible, and authentic. You’ll also learn how to avoid vague claims like “global network,” “diverse community,” and “leadership opportunities,” and replace them with school-specific details that actually strengthen your candidacy. By the end of the session, you’ll understand how to: ✅ Build stronger answers to “Why MBA?”, “Why now?”, and “Why this school?” ✅ Connect your past experience to your future goals ✅ Show real school fit without sounding generic ✅ Make your essays more personal, strategic, and admissions-ready ✅ Avoid common essay mistakes that weaken otherwise strong applications We’ll close with a live Q&A where you can ask about your own essay strategy, school fit, goals, or anything that wasn’t fully clear from the presentation. Seats are limited, so register now to strengthen one of the most important parts of your MBA application. 🚀 ⭐ Plus, attendees who stay for the full session will automatically be entered to win a free 1-hour coaching session with me, a $259 value.

Showing Leadership Potential in your MBA App w/ex-Stanford Admissions Director [6/17/2026] (Recording)

Next to academics, the most important criteria that schools evaluate in your MBA application is 'leadership potential'. What is it, and how is it evaluated? While each school may differ slightly, there are several key elements that are common across MBA admissions. My goal is to offer actionable tips and a structured framework to strengthen your application in this area. I draw on more than a decade managing admissions at Stanford GSB, as well as helping to develop the school's core leadership curriculum. Following the session, I will share a video link (in case you miss it) and a PDF summary document.

Developing Your MBA Story [6/7/2026] (Recording)

Your MBA story is the most important part of your application. The best applications use the story as a foundation that guides everything - the essays, the recommendations, the interview answers, even your resume! However, too many applicants fail to do this and instead submit vague or disjointed applications that leave admissions committees unimpressed. During this session, I will teach you how to develop a cohesive and thoughtful MBA story that will clearly explain: your background, why you need an MBA, and why you deserve to go to the school you are applying to - all in a way that will show admissions committees that you are ready for your MBA!