Leland+ for MBA

Winning Essays from My HBS Admits [7/17/2026] (Recording)

Many applicants find a way to write at least one strong essay. But those who really maximize the essay-writing process develop clear narrative through-lines that connect the dots of their life, and articulate how they'll contributions to their target brand. Their two-dimensional writing brings out a three-dimensional personality. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful admits who I've personally coached, and helped land a spot at one or more top MBA programs. These essays were particularly strong in how they spoke to one another—how they created a holistic applicant who admissions committees could envision on campus. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make a specific, meaningful difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for HBS.

Winning Essays from My Stanford GSB Admits [7/24/2026] (Recording)

Many applicants find a way to write at least one strong essay. But those who really maximize the essay-writing process develop clear narrative through-lines that connect the dots of their life, and articulate how they'll contributions to their target brand. Their two-dimensional writing brings out a three-dimensional personality. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful admits who I've personally coached, and helped land a spot at one or more top MBA programs. These essays were particularly strong in how they spoke to one another—how they created a holistic applicant who admissions committees could envision on campus. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make a specific, meaningful difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Stanford's top MBA program.

Your MBA Application Roadmap

This is the companion deck for Leland's flagship MBA week, for the session I ran on mapping your MBA application roadmap. Given the high demand for these slides, I tried to make these available as soon as possible -- and completely free. Reach out if you're hoping to work on a roadmap for yourself, and are looking for 1:1 coaching. This is a gameplan, but working with a coach to execute on this is where we offer by far the most leverage. I hope this resource is a great kickstarter for you and gives you much better line of sight into what this process holds..

MBA Application Week Kickoff [6/1/2026] (Recording)

GIVEAWAY DURING EVENT: Join for the chance to win $300 of coaching credit! Starting your MBA applications can feel overwhelming when you’re not sure how to prioritize test prep, school selection, and your overall story. This kickoff session is designed for prospective applicants who want a clear roadmap for the week ahead and a sharper understanding of what top programs are actually looking for. You’ll walk away with a structured plan for tackling your application components, a framework for evaluating your candidacy, and guidance on how to get the most value out of each upcoming session. Attending live gives you the chance to ask questions about your goals and get real-time direction on where to focus first. The speaker works closely with applicants and will share the patterns they see across successful candidates, along with what they look for when evaluating readiness. If you want to start the week with clarity and momentum, it’s worth showing up live.

MBA Application Week Kickoff [6/1/2026] (Recording)

GIVEAWAY DURING EVENT: Join for the chance to win $300 of coaching credit! Starting your MBA applications can feel overwhelming when you’re not sure how to prioritize test prep, school selection, and your overall story. This kickoff session is designed for prospective applicants who want a clear roadmap for the week ahead and a sharper understanding of what top programs are actually looking for. You’ll walk away with a structured plan for tackling your application components, a framework for evaluating your candidacy, and guidance on how to get the most value out of each upcoming session. Attending live gives you the chance to ask questions about your goals and get real-time direction on where to focus first. The speaker works closely with applicants and will share the patterns they see across successful candidates, along with what they look for when evaluating readiness. If you want to start the week with clarity and momentum, it’s worth showing up live.

MBA Essay Self-Discovery Workbook: Unlock Your Narrative & Write

This is a reflection-focused, 13-section workbook for MBA applicants to uncover and build your story before embarking on the complex, layered process of writing your essays. This resource is informed from my time in Stanford GSB's Interpersonal Dynamics (Touchy Feely), my time helping dozens of other GSB classmates find their voice as the Managing Editor for Stanford GSB's Paper (Nondisclosure), and in helping over 500 MBA applicants self-reflect in a way that feels genuine, personal and clarifying. I wrote this resource with just enough structure (but not too much), and with a practical eye towards covering the ground you'll need for your MBA apps. You'll go deep, but every question has a purpose. I also use this with everyone I work with, and it's something we'll cover at the very beginning of our process. My hope is that this resource, in addition to being a big help, feels like we're in conversation. The goal is just to get to know you a little better, one step at a time, in a way that feels natural, even enjoyable. Even if you're the only one who ever sees it, I've tried to write this in a way that I'd speak about this kind of thing with you. Because I think humans are the best way to help other humans see themselves a little deeper. And trust me, plenty of "coaches" could use more of that too ;) This workbook will cover your background, motivations, short and long-term goals, values, behavioral stories, and more. A PDF is attached here, but there's also a downloadable Word file I recommend using to make things much easier for you to fill out as you go. This took me about 20-30 hours of time to put together, and I suggest putting at least 5-10 into filling this out. Some go at it all at once, but most do it in a few sittings. Long walks are good to interperse between writing sessions, and I actually recommend you reflect and go back to this to update your answers several times throughout your MBA process. Save new versions as you go and you'll be able to see your application pixellate over this monthslong process. If you're reapplying, I'd push you to compare what you end up with here with what you submitted last time. The differences may be revealing. I hope ends up a real tool for you, and that it helps you find answers you might not have found otherwise. It also will give you a glimpse into what coaching together feels like. Don't hesitate to reach out if you feel like sharing this. Working on your writing and applications together is a natural byproduct of the kind of reflection you'll be doing here, and it's my favorite thing to help someone with. Happy writing :) -Ben

MBA Scorecard: Rank Every Program to Find Your Fit

A personalized Excel scorecard for ranking every top MBA program that autopopulates based on key criteria you should evaluate in narrowing down your list to your top-choice programs. Weight only the factors that matter to you (e.g., specific career funnels, geography, cost, culture, academics), and score each program out of 100, and see your rankings update live. This includes a filled-out example as well so you can see what a final product looks like. Delete anything that isn't useful, and keep the rest so this search is custom-tailored to you.

HBS Post-Interview Reflection Letter | 2027 Admit Example

Attached is an example of somebody I worked with who got in last cycle and I think did a great job with their HBS interview reflection letter. My core guidance: - Right after your interview, take a few minutes and write everything down. It's going to be helpful for later so that you don't have to rely exclusively on your memory. Then take an hour or two, decompress and get writing. - Short and sweet — grateful-professional is your tone - Directly reference your convo. Nothing generic whatsoever. If it sounds impersonal, delete it. - Don't brag or flex, but do mention a highlight/detail/nuance or two you would've gotten to with 5 more minutes of time. - About two-thirds of a page is right length-wise.  - Make sure if they don't offer, that you get your interviewer's names anyway. That's important. They probably will but just in case. You'll feel silly writing a letter to someone whose name you don't know.

What Top MBA Candidates Do Differently [5/4/2026] (Recording)

Top MBA candidates don’t just have strong profiles—they make intentional decisions about how they position their experiences, goals, and story. This session is for applicants who want to understand what actually differentiates successful candidates across top programs. You’ll learn how to frame your impact, articulate clear and credible goals, and avoid the common mistakes that weaken otherwise competitive applications. Join live to hear perspectives from a panel of experienced MBA coaches who work closely with applicants and evaluate what stands out. The discussion will follow a curated set of high-impact questions, offering structured insights and examples typically shared in 1:1 coaching sessions.

Start Write Now: MBA Essay Panel

MBA essays are where you move beyond stats and show who you are, what you want, and why a program should bet on you. In this panel, experienced coaches will break down what actually differentiates strong essays, common mistakes they see every cycle, and how to get started without overthinking. Whether you’re staring at a blank page or revising drafts, you’ll leave with practical insights to write with more clarity and direction.

Start Now: Creating a Strong MBA Application Early

Starting your MBA application early gives you a major advantage. In this session, we’ll break down what strong applicants do months ahead of deadlines, from shaping a clear career narrative and school strategy to building relationships, test plans, and experience gaps. You’ll leave with a practical roadmap for how to use the early months intentionally, avoid last-minute stress, and position yourself as a compelling, well-prepared candidate when applications open.

What Deferred MBA Essays Need to Accomplish, and How to Get There

Deferred MBA essays are less about polished resumes and more about potential, clarity of goals, and long-term impact, and getting them right requires a very specific approach. In this session, you’ll learn what top programs actually expect deferred candidates to demonstrate, how admissions committees read these essays differently from traditional MBA applications, and how to structure your responses to show maturity, self-awareness, and trajectory. We’ll break down common pitfalls, winning themes, and practical steps to move from a blank page to a compelling final draft with confidence.

Deferred MBA Admissions Event Sprint Kickoff

Kick off Deferred MBA Week with an overview of everything you need to know to build a winning application strategy from start to finish. In this session, we’ll break down what makes deferred programs unique, what top schools are really looking for in early-career candidates, and how to use the rest of the sprint—panels, workshops, and AMAs—to your advantage. You’ll walk away with a clear game plan for essays, recommendations, testing, and timelines, plus guidance on how to prioritize your time based on where you are in the process.

Get Into Your Dream School: Writing Powerful MBA Essays Panel

Join top Leland MBA admissions coaches for a candid panel on what it really takes to write essays that break through at M7 and other top programs. They’ll share insider perspectives on choosing the right stories, showcasing impact, avoiding common pitfalls, and bringing your authentic voice forward. You’ll walk away with clear strategies and actionable tips to elevate your essays—so you can put your strongest application in front of the adcom.

Deferred MBA M7 Series: Stanford

Get an inside look at what Stanford GSB seeks in Deferred MBA candidates and how to bring your unique story to life. Expert Leland coach and GSB alum Ben L. will break down the qualities Stanford cares about most—impact, curiosity, and personal growth. You’ll leave with concrete strategies to articulate your values, achievements, and ambitions in a way that resonates with the GSB admissions committee.

Consulting-to-MBA: Stand out as a "Traditional" Candidate

​Consultants make up one of the largest applicant pools to top MBA programs—which means standing out is more important than ever. In this panel, Leland coaches Andy P. (Top MBA coach for 20 years), Karla M. (150+ M7 Admits, prior consultant, Harvard/Booth dual degree grad), and Ben L. (300+ M7 Admits, prior consultant, GSB grad) will share how to craft an authentic, differentiated story that sets you apart from thousands of other applicants with similar backgrounds. ​You’ll learn how to translate your consulting experience into powerful application essays, recommendations, and interviews that highlight your leadership, impact, and future goals. Whether you’re a current analyst, associate, or engagement manager preparing for a future cycle, this session will give you actionable strategies to turn a “traditional” background into a standout advantage.