Leland+ for MBA

Awards & Activities

A tactical guide to highlighting your leadership, impact, and global experiences in Kellogg’s awards and activities sections.

Building a Kellogg-Ready Resume

Transform your resume from a job summary into a leadership showcase that highlights collaboration, impact, and growth potential.

Resume Example

A proven Kellogg-ready resume example.

Sample Outreach Messages

Sample emails and LinkedIn messages to help you confidently connect with Kellogg student and alumni for networking and insights.

CBS MBA Admitted Sample Essays

CBS MBA Admitted Sample Essays. Lower GMAT - White Female - Luxury Background.

Common Kellogg Interview Questions

A bank of common Kellogg-specific behavioral interview questions designed to help you practice articulating your experiences and demonstrate leadership.

Common Questions & Response Frameworks

Common Questions & Response Frameworks

It's October, But I'm Stuck on my Essays!

Feeling stuck on your MBA application essays? You're not alone, and I'm here to help you successfully get to a Round 2 deadline. Join me for an insightful session where we'll tackle the art of crafting compelling essays that truly reflect your unique story and aspirations. With over 15 years of experience admitting student to every top MBA institution in the world, I will distill the components of effective essays that my clients have written to help you understand how to make your essay powerful and memorable. Whether you're applying for a traditional full-time MBA, deferred, executive, part-time, or online MBA, this session will provide you with the strategies and insights needed to elevate your application. Don't miss this opportunity to gain a competitive edge—RSVP now to secure your spot!

Military to MBA

Transitioning from the military to business school can feel like stepping into a completely new world—but with the right strategy, your service can become your strongest differentiator. In this workshop, Wyatt F.—a Wharton MBA, U.S. Army veteran, private equity operator, and cofounder of the 7-figure company Sitreps2Steercos—will walk you through how to turn your military experience into a compelling MBA application story. ​Having helped hundreds of veterans gain admission to top programs like Wharton, Chicago Booth, Duke, McCombs, and Yale SOM, Wyatt will share tactical advice on essay strategy, resume translation, and interview prep. Whether you’re just beginning your transition or finalizing your applications, this session will help you craft your narrative, highlight your leadership, and approach the MBA process with confidence.

2 Must-Haves for Round 2 And What To Do Right Now!

​Round 2 deadlines are right around the corner - is your application ready? Bruce H. and Betsy M. have over 30 years of MBA admissions experience and they will share the 2 essential things you MUST have in your application. ​Deadlines are coming up fast and Betsy and Bruce will give you their best advice on what you should be doing RIGHT NOW to produce your strongest application by January. They will also talk about whether it is better to apply this year or if waiting until next year will give you a better chance of attending your dream school.

Power Verbs for MBA Applications

A curated list of impactful action verbs to help you write stronger, results-driven essays and resumes that convey leadership, initiative, and impact.

You've Started Your MBA App ... But Now What?

You've started your MBA application, but now what? You need to create a compelling application while navigating a landscape that has undergone a shift from last year. In this session, using real examples from past clients, you will learn how to craft a compelling elevator pitch that will drive ALL your application content. With over 15 years of experience in MBA coaching and a background as a former admissions committee member at the University of Chicago Booth School of Business, I have helped over 100 applicants secure their spots at top business schools and will share what separates good applications from the bad. Whether you're applying for a traditional full-time, executive, or part-time MBA, this session will provide you with the tools and insights needed to craft a compelling application. Don't miss this opportunity to gain a competitive edge in your MBA application process!

Sloan Cover Letter

Example cover letter for successful Sloan applicant

Successful Admits Panel

Curious what it really takes to get into a top deferred MBA program? In this panel, you’ll hear directly from successful admits who used Leland to gain acceptance to programs like Stanford GSB, Harvard Business School, Wharton, Booth, and more. They’ll share their candid experiences—what worked, what didn’t, and how they leveraged coaching, strategy, and storytelling to stand out in an ultra-competitive applicant pool. Whether you’re just starting to explore deferred programs or gearing up to apply this cycle, this session will give you actionable insights, real-world advice, and inspiration from students who’ve been exactly where you are now.

Writing Standout DMBA Essays

Your Deferred MBA essays are your chance to show top programs who you are — but with limited experience, it can be hard to know what stories to tell and how to make them stand out. In this session, Leland Coaches Ben L., Melanie E., and Olivia P. — who have helped dozens of early-career applicants get into programs like HBS, GSB, and Wharton — will break down what makes a winning essay. They’ll share proven strategies for identifying your strongest themes, crafting a clear and authentic narrative, and avoiding the common pitfalls that hold candidates back. You’ll leave with a sharper sense of how to approach each prompt, connect your story to your goals, and position yourself as a must-admit candidate in this year’s Deferred MBA cycle.

Ben L. (GSB Alum) Podcast Feature

Ben’s career has been anything but linear, from working at McKinsey helping prisons improve rehabilitation outcomes, to diving into politics, to supporting chess startups, his experiences are as diverse as they are fascinating. After struggling through the MBA application process himself, Ben became driven to help candidates craft powerful, authentic applications that truly reflect who they are. In this episode, Ben shares: How his varied career shaped his perspective on business school and beyond Why storytelling is the key to a standout MBA application How he helps candidates align their applications with their unique strengths and passions If you’re navigating the MBA application process, Ben’s insights will help you focus on what truly matters and make your story shine.

Writing a Holistic Set of Kellogg Essays (with Top Leland Coaches)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful Northwestern Kellogg admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Kellogg AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Kellogg's top-flight MBA program.

Tips for Success: Navigating the Deferred MBA recommendation Process

Applying to deferred MBA programs is a unique challenge—especially when it comes to securing strong recommendation letters. Your recommenders can make or break your application, but knowing who to ask, how to prepare them, and what schools are really looking for can be tricky to navigate. Join Claire R., a former Assistant Director of Admissions at Stanford GSB and MBA graduate of Yale SOM, for an insider’s guide to navigating the deferred MBA recommendation process. Drawing on her experience evaluating applications at one of the world’s top programs, Claire will share how to select the right recommenders, guide them to highlight your strengths effectively, and ensure their letters complement—not duplicate—your essays and resume.

Writing a Holistic Set of Booth Essays (Deck)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful U Chicago Booth admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Booth AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Booth's top-flight MBA program.