Leland+ for MBA

How to Write an MBA Goals Essay

A complete framework for writing the goals essay that nearly every MBA program requires. Learn the winning formula, then use fillable tables to map your goals, select supporting past experiences, and connect to opportunities at up to four target schools. At the end, you'll have everything you need to draft a focused goals essay.

8 Steps to an MBA App: 5) Why an MBA? Why now? Your contributions?

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the fifth of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will define exactly what you need from an MBA and articulate the value you will bring to an MBA community, making sure you can answer the questions of why an MBA and why now successfully. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to watch individual videos if you only need focused help on a specific component(s) of your MBA application. This session moves your MBA application forward by clearly defining why you need an MBA now and what you will contribute to your future program: • Identify the specific skills, experiences, and perspectives you need from an MBA. • Clarify the academic, leadership, and experiential gaps your MBA must fill. • Articulate the perspectives, experiences, and strengths you will contribute to your MBA community. • Ensure your application shows both readiness for the MBA and a clear reason for pursuing it now. This is the phase where your goals and identity connect directly to the MBA itself. Instead of simply saying you want an MBA, you will clearly explain why this step is essential for your growth and how your presence will enrich the classroom and community. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs, including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to clarify exactly how an MBA fits into your journey and demonstrate both readiness and contribution, this is your next step. Message me to receive a copy of the Why an MBA Why Now Worksheet I mentioned in the video!

Starting Your GMAT Journey: An Introduction to the GMAT Focus Edition [5/21/2026] (Recording)

Starting GMAT prep can feel confusing when you’re not sure what’s changed in the Focus Edition or how to begin effectively. This session is for anyone looking for a clear introduction to the GMAT Focus Edition and what it takes to succeed. You’ll learn how the exam is structured, what each section tests, and how to build a study plan that aligns with your strengths and target score. Join live to ask questions about your starting point and get guidance on how to approach your prep with confidence. The speaker is an expert GMAT coach who regularly helps candidates navigate the early stages of studying. They’ll share the patterns they see across successful test takers and the foundational strategies typically covered in 1:1 prep sessions.

Targeting M7 Schools? What It Really Takes [5/20/2026] (Recording)

1YR FREE LELAND+ GIVEAWAY FOR LIVE ATTENDEES ($119 VALUE). After this session, you'll know how to assess whether your profile is genuinely competitive for M7 schools and where the real gaps tend to appear. We'll cover how admissions committees at these programs actually differentiate candidates at the margin, what a strong post-MBA narrative looks like for the most common applicant profiles, and how to decide where to apply given your specific background and goals. Attending live means you can hear how experienced coaches thinks through cases like yours in real time, context a recording simply cannot replicate. These coaches work with M7 applicants daily and will share the patterns that separate candidates who get in from those who fall short at the final round.

What AI Can’t Do in MBA Admissions [5/18/2026] (Recording)

Artificial intelligence has transformed how applicants brainstorm, draft, and prepare for business school applications, but the strongest MBA applications still require far more than polished prose. This session will break down where AI can help, where it often hurts, and the critical aspects of strategy, reflection, and storytelling that technology cannot replicate. Attendees will learn why top admissions committees continue to reward authenticity, judgment, and narrative depth, and how to use AI as a tool without allowing it to dilute what makes an application compelling.

Haasome (ie. Awesome Haas) Essays

These winning Haas essays show a clear vision of the applicant's career, a plan for how to make the most of her time at Haas, and the self-awareness and personal growth that Haas values. Talking points for the "What Makes You Feel Alive When You're Doing It" video essay are also included.

Successful UCLA Anderson Essays

See how this applicant made the most of Anderson's very short essays, securing admission and a full-ride scholarship!

Successful Booth Application Essays (with career goals)

Successful Booth application essays for consultants, non-traditional / non-trad applicants, social enterprise, healthcare, dual degree, joint degree, policy, startup, entrepreneurship

Starting Your GRE Journey: An Introduction to the GRE General Test [5/14/2026] (Recording)

Starting your GRE prep can feel overwhelming when you’re not sure what the test actually involves or how to begin. This session is for anyone looking for a clear introduction to the GRE General Test and how to approach it effectively. You’ll learn how the exam is structured, what each section tests, and how to build a study plan that sets you up for steady improvement. Join live to ask questions about your starting point and get guidance on how to approach your prep with more confidence. The speaker is an experienced GRE coach who regularly helps students navigate the early stages of preparation. They’ll share the patterns they see across successful test takers and the foundational strategies typically covered in 1:1 prep sessions.

Consortium Example Essays

These essays helped an ally be admitted to Consortium and to UC Berkeley Haas and UCLA Anderson. They stand out due to the clarity in career goals, specific ways the applicant supported unrepresented groups, and multi-faceted plans for involvement and support in the future.

Crafting an MBA Essay That Actually Stands Out [5/12/2026] (Recording)

FREE LELAND + FOR 1 MONTH FOR ALL LIVE ATTENDEES. Strong MBA essays aren’t just well-written, they clearly communicate who you are and why you belong at a program. This session is for applicants who want to move beyond generic advice and craft essays that genuinely stand out. You’ll learn how to develop a focused personal narrative, avoid common mistakes that dilute your story, and align your essays with what admissions readers are actually looking for. Join live to hear from MBA admissions experts and ask questions about your own essay ideas. The panelists regularly work with applicants on essay development and will share the patterns they see across successful submissions. Expect practical feedback and insights similar to what’s covered in 1:1 coaching conversations.

MBA Goals & Purpose Guide: Define Your Short- and Long-Term Goals

Most MBA applicants know they need goals. Few know how to make them specific, grounded, and genuinely their own. This guide gives you a clear framework for defining your short-term and long-term post-MBA goals, along with the purpose behind them. Inside you will find what strong goals include, what weak ones look like, worked examples you can learn from, and the reflection questions that help you get there. Everything is in one place and structured so you can work through it in order or go straight to what you need. Whether you are just starting to think about direction or refining goals you have already begun to develop, this guide will help you arrive at goals you can defend confidently in essays, interviews, and school conversations.

The Key to Mastering Combinations and Permutations on the GMAT [5/7/2026] (Recording)

After this session, you will know exactly how to recognize when a GMAT problem calls for combinations versus permutations and how to set up the math without second-guessing yourself. We will cover the slot method for counting arrangements, how to handle restrictions like repeated elements or fixed positions, and the fastest way to simplify factorial expressions under timed conditions. Attending live means you can bring a specific problem type that keeps tripping you up and hear how to think through it in real time, not just watch a solved example. The coach works through these problems with GMAT students regularly and will share the reasoning patterns that consistently separate confident solvers from those who guess and move on.

Your Guide to the Columbia MBA Interview [5/7/2026] (Recording)

Strong candidates still get tripped up in the Columbia MBA interview because they underestimate how much clarity and fit matter in a short conversation. This session is for applicants who want a clearer understanding of how to navigate Columbia’s interview process with confidence. You’ll learn how to structure your answers, communicate your goals and fit for the program, and handle the types of questions that commonly come up. Join live to ask questions about your own interview preparation and get guidance tailored to your background. The speaker is an expert in the Columbia MBA interview process and regularly works with candidates preparing for this stage. They’ll share the patterns they see across successful applicants and the kinds of feedback typically given in 1:1 interview prep.

8 Steps to a Complete MBA App: 4) Short & Long-Term Goals & Purpose

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the fourth of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will clarify your short- and long-term goals and build a credible, purpose-driven career narrative. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 4 shapes your identity into a credible, purpose-driven career plan: • Define clear short-term and long-term career goals. • Connect your past experiences and core values to your future direction. • Articulate your broader purpose and the impact you want to have. • Stress-test the realism and logic of your plan. • Ensure your goals align with your strengths and readiness for an MBA. This is the phase where your identity turns into direction. Instead of listing ambitions, you construct a thoughtful, believable path that admissions committees can understand and support. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to move from abstract aspirations to a grounded, compelling career plan, this is your next step.

What to Know About the Kellogg Interview [5/5/2026] (Recording)

The Kellogg interview is a critical part of your application and evaluates far more than your resume. This session is for applicants preparing for Kellogg who want to understand how to stand out in a behavioral, resume-driven interview format. You’ll learn how to structure your answers, highlight leadership and collaboration effectively, and prepare for the specific questions and traits Kellogg interviewers focus on. Join live to hear how an experienced MBA admissions coach prepares candidates for the Kellogg interview and the patterns they see across successful applicants. You’ll also have the chance to ask questions about your own preparation and get real-time guidance typically shared in 1:1 coaching sessions.

What Top Candidates do Well in the Booth MBA Interview [5/5/2026] (Recording)

After this session, you will know how to structure your responses to stand out in the Booth MBA deferred enrollment interview. We will cover the behavioral frameworks that successful candidates use to demonstrate self-awareness, how to articulate long-term goals convincingly at an early career stage, and the specific signals Booth interviewers look for when evaluating fit with the school's entrepreneurial culture. Attending live means you can ask how to handle the parts of your background that feel like liabilities, and hear real-time guidance shaped around your actual situation rather than a generic script. The coach works with deferred MBA candidates regularly and is sharing the patterns that consistently show up in strong Booth interview performances.

How to Solve GRE Math Questions in Half the Time [5/5/2026] (Recording)

In this session, you'll learn how to identify question types faster and apply targeted shortcuts that cut time without sacrificing accuracy. The focus will be on three high-frequency GRE math areas where most test-takers lose unnecessary time: quantitative comparison traps, data interpretation setups, and plugging-in strategies for algebra problems. Attending live means you can describe the specific question types giving you trouble and get a direct answer calibrated to where you are in your prep, not a general response. The coach works with GRE students regularly and will be sharing the patterns that consistently separate efficient scorers from those who run out of time.

What Top MBA Candidates Do Differently [5/4/2026] (Recording)

Top MBA candidates don’t just have strong profiles—they make intentional decisions about how they position their experiences, goals, and story. This session is for applicants who want to understand what actually differentiates successful candidates across top programs. You’ll learn how to frame your impact, articulate clear and credible goals, and avoid the common mistakes that weaken otherwise competitive applications. Join live to hear perspectives from a panel of experienced MBA coaches who work closely with applicants and evaluate what stands out. The discussion will follow a curated set of high-impact questions, offering structured insights and examples typically shared in 1:1 coaching sessions.

How to Build a Winning MBA Application

Many MBA applicants have strong profiles but struggle to bring all the pieces together into a cohesive, competitive application. This session is designed for candidates who want to understand how admissions committees evaluate applicants across essays, resumes, recommendations, and interviews. You’ll learn how to define clear career goals, build a compelling narrative, and position your experiences in a way that demonstrates leadership, impact, and fit with your target programs.