Leland+ for MBA

5 Best Practices for Writing an Excellent MBA Essay [6/3/2026] (Recording)

Great MBA essays don’t just sound polished, they make admissions readers remember you long after they finish reading. This session is for applicants who want a clearer understanding of what separates average essays from truly compelling ones. You’ll learn five core best practices for building a strong narrative, writing with more clarity and specificity, and aligning your essays with what top MBA programs are actually looking for. Join live to ask questions about your own essays and hear practical guidance from an expert MBA coach with dual degrees from M7 programs. The speaker has worked closely with applicants on crafting standout applications and will share the patterns they see across successful essays and common mistakes. Expect actionable insights and feedback similar to what’s covered in 1:1 admissions coaching conversations.

Winning Essays from My HBS Admits [7/17/2026] (Recording)

Many applicants find a way to write at least one strong essay. But those who really maximize the essay-writing process develop clear narrative through-lines that connect the dots of their life, and articulate how they'll contributions to their target brand. Their two-dimensional writing brings out a three-dimensional personality. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful admits who I've personally coached, and helped land a spot at one or more top MBA programs. These essays were particularly strong in how they spoke to one another—how they created a holistic applicant who admissions committees could envision on campus. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make a specific, meaningful difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for HBS.

How to Structure an MBA Application Essay: The Classical Arrangement [7/25/2026] (Recording)

As a former AP English teacher and college essay tutor now pursuing an MBA, I want to share how I used certain classical writing and rhetorical strategies to write cogent and compelling MBA application essays.

How to Make a Big International Career Move Without Wrecking Your Momentum [7/11/2026] (Recording)

Most international moves are planned as logistical exercises of visas, postcodes, and shipping boxes. But for high-performing professionals, the real risk isn't the paperwork; it’s the loss of career momentum. Whether you are choosing between staying where you are, applying for a degree abroad, or making a direct leap into a new market, the stakes are high. In this session, we move beyond the "backpacking expat" advice. We will look at how to evaluate international opportunities through a strategic lens, ensuring your next move compounds your future rather than interrupting it. We’ll discuss the exact frameworks used with mid-career professionals and high-achieving students to choose between cities like Copenhagen, Vienna, or Sydney, and how to know when a degree is a bridge, and when it’s just expensive avoidance. By the end of this livestream, you will be able to: 1. Apply the 4-Part Decision Lens: Evaluate any move based on career upside, visa/work-right reality, ROI/financial runway, and emotional sustainability. 2. Audit Your Path: Determine whether a direct job search, a Master’s/MBA bridge, or a hybrid strategy is the most viable route for your specific career stage. 3. Identify Momentum Killers: Recognize the common mistakes (like over-researching or under-translating experience) that cause high-performers to stall during relocation. 4. Draft a Post-Move Narrative: Begin framing your move so it fits into a coherent professional story that international recruiters actually trust. Outcomes 1. A Clearer Go/No-Go Framework: A structured way to stop second-guessing your choice between staying or going. 2. A Bridge Audit: Clarity on whether that degree you're considering is actually necessary for your target market's visa and hiring rules. 3. The Translation Checklist: A list of what in your current background needs to be pruned or massaged to make sense to an employer in a different system.

Drop in Q&A Rnd 1 MBA- Know your story and uniqueness. Not cookie cutter advice [7/21/2026] (Recording)

Round 1 deadlines are coming. Your essay is probably a mess. Your story probably doesn't make sense yet. That's fine — that's exactly what we're going to fix. I'm Bryan, Wharton undergrad, MIT Sloan MBA, and I've spent 12 years helping people turn complicated, non-linear careers into applications that actually get read. I've seen the cookie-cutter essays. I've seen the AI-written ones. Adcoms have too. We're not doing that. In this session we'll talk about what Round 1 actually means for your chances, how to find the thread that connects your story, what schools are really asking when they say "why MBA, why now," and how to stop writing essays that sound like everyone else's. No fluff. No templates. Just the stuff that actually moves the needle. Bring your messy draft. Bring your confused career pivot. Bring your "I don't know how to explain what I do" problem. We'll figure it out together.

Developing Your MBA Story [6/24/2026] (Recording)

**GIVEAWAY FOR LIVE ATTENDEES: ONE FREE YEAR OF LELAND+ ($120 value)** A strong MBA application starts with a clear story, yet many applicants struggle to connect their experiences into a narrative that feels focused and compelling. This session is for candidates who want to strengthen how they present their goals, leadership, and personal journey throughout the admissions process. You’ll learn how to identify the themes that make your background distinctive, connect your experiences into a cohesive narrative, and communicate your “why MBA” with greater clarity. Join live to hear from a panel of MBA admissions experts and ask questions about your own application story. The panelists regularly work with applicants on positioning and essay strategy and will share the patterns they see across successful candidates. Expect practical guidance and insights similar to what’s covered in 1:1 admissions coaching conversations.

How to Write Standout MBA Essays [7/6/2026] (Recording)

The strongest MBA essays don’t just answer the prompt—they make admissions readers remember the person behind the application. This session is for applicants who want to write essays that stand out in a competitive admissions landscape. You’ll learn how to develop compelling stories, communicate your goals with clarity, and avoid the common pitfalls that cause otherwise strong candidates to blend into the crowd. Join live to hear from a panel of expert MBA coaches and ask questions about your own essays and application strategy. The panelists have helped applicants gain admission to top programs and will share the patterns they see across standout essays, common mistakes, and what admissions committees are truly looking for. Expect practical guidance and insights similar to what’s covered in 1:1 admissions coaching conversations.

AMA: M7 MBA Admissions and MBB Recruiting [6/16/2026] (Recording)

Want to break into an M7 MBA program and land an offer from MBB? Join Alec Emmert, a Wharton MBA, former McKinsey consultant, and former McKinsey interviewer, for an open, judgment-free coaching session on MBA admissions, consulting recruiting, and career reinvention. Alec was admitted to Wharton at 35 with a 2.85 undergraduate GPA and later joined McKinsey after being rejected in a previous application cycle. In this session, he’ll share the lessons, strategies, and hard-earned insights that helped him overcome nontraditional odds and answer your questions directly. Bring anything you want to ask about MBA applications, M7 positioning, consulting interviews, networking, overcoming weak spots, or building a compelling story.

Why MBA, Why Now, Why [X] Program: Answers that Define Your App [6/11/2026] (Recording)

Few questions matter more in MBA admissions than why you want an MBA, why this is the right moment, and why a particular program is the right fit. Yet many applicants answer them superficially. This session will explore how to develop thoughtful, credible, and differentiated responses to these foundational questions, and why the quality of those answers often determines the strength of the entire application. Attendees will leave with a framework for articulating a sharper and more persuasive admissions narrative.

8 Steps to a Complete MBA App: 8) Essay Drafting & Finalize Application [7/2/2026] (Recording)

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This is the final event of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will move from preparation to writing and turning your outlines into strong, authentic essays. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. This session moves your MBA application forward by turning your preparation and outlines into written application materials: • Learn an efficient strategy for drafting your essays. • Understand how to move from outline to draft without losing focus or structure. • Ensure consistency while avoiding repetition across essays, resume, and recommendations. • Prepare other written and recorded components of the application. This is the phase where all of your preparation comes together. Instead of starting from a blank page, you will be writing from a clear plan that reflects the work you have already done throughout the Identity Mapping process. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to turn your preparation into polished application materials and move confidently toward submission, this is your final step in the series.