Leland+ for MBA

MBA Self-Discovery Workbook: Unlock Your Narrative & Write Freely

This is a reflection-focused, 13-section workbook for MBA applicants to uncover and build your story before embarking on the complex, layered process of writing your essays. This resource is informed from my time in Stanford GSB's Interpersonal Dynamics (Touchy Feely), my time helping dozens of other GSB classmates find their voice as the Managing Editor for Stanford GSB's Paper (Nondisclosure), and in helping over 500 MBA applicants self-reflect in a way that feels genuine, personal and clarifying. I wrote this resource with just enough structure (but not too much), and with a practical eye towards covering the ground you'll need for your MBA apps. You'll go deep, but every question has a purpose. I also use this with everyone I work with, and it's something we'll cover at the very beginning of our process. My hope is that this resource, in addition to being a big help, feels like we're in conversation. The goal is just to get to know you a little better, one step at a time, in a way that feels natural, even enjoyable. Even if you're the only one who ever sees it, I've tried to write this in a way that I'd speak about this kind of thing with you. Because I think humans are the best way to help other humans see themselves a little deeper. And trust me, plenty of "coaches" could use more of that too ;) This workbook will cover your background, motivations, short and long-term goals, values, behavioral stories, and more. A PDF is attached here, but there's also a downloadable Word file I recommend using to make things much easier for you to fill out as you go. This took me about 20-30 hours of time to put together, and I suggest putting at least 5-10 into filling this out. Some go at it all at once, but most do it in a few sittings. Long walks are good to interperse between writing sessions, and I actually recommend you reflect and go back to this to update your answers several times throughout your MBA process. Save new versions as you go and you'll be able to see your application pixellate over this monthslong process. If you're reapplying, I'd push you to compare what you end up with here with what you submitted last time. The differences may be revealing. I hope ends up a real tool for you, and that it helps you find answers you might not have found otherwise. It also will give you a glimpse into what coaching together feels like. Don't hesitate to reach out if you feel like sharing this. Working on your writing and applications together is a natural byproduct of the kind of reflection you'll be doing here, and it's my favorite thing to help someone with. Happy writing :) -Ben

MBA Scorecard: Rank Every Program to Find Your Fit

A personalized Excel scorecard for ranking every top MBA program that autopopulates based on key criteria you should evaluate in narrowing down your list to your top-choice programs. Weight only the factors that matter to you (e.g., specific career funnels, geography, cost, culture, academics), and score each program out of 100, and see your rankings update live. This includes a filled-out example as well so you can see what a final product looks like. Delete anything that isn't useful, and keep the rest so this search is custom-tailored to you.

Wrap Up Your MBA Prep Before R2 Deadlines

Get ready to submit your strongest Round 2 MBA application with guidance from top Leland coaches. This session will cover final essay tweaks, resume polish, recommendation strategies, and interview prep to ensure every component of your application is aligned and compelling. You’ll leave with a clear plan and actionable next steps to approach Round 2 deadlines with confidence.

8 Steps to an MBA App: 3) Core Values, Superpowers & LOR Strategy

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the third of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will identify your core values and defining strengths and begin aligning your Letters of Recommendation with your overall narrative. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to watch individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 3 clarifies your defining characteristic and begins the recommendation process: • Identify 3–5 core values and superpowers that consistently appear across your key stories. • Define what each strength truly means in your life and how it shows up in action. • Ensure your positioning reflects who you actually are, not who you think admissions wants you to be. • Learn how to select recommenders and ensure strong narrative alignment. This is the phase where your stories become identity. Instead of a collection of experiences, you now articulate the defining qualities that connect your past, present, and future. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to clarify what truly defines you and ensure your recommendations reinforce your positioning, this is your next step.

Starting Your GRE Journey: An Introduction to the GRE General Test [5/14/2026] (Recording)

Starting your GRE prep can feel overwhelming when you’re not sure what the test actually involves or how to begin. This session is for anyone looking for a clear introduction to the GRE General Test and how to approach it effectively. You’ll learn how the exam is structured, what each section tests, and how to build a study plan that sets you up for steady improvement. Join live to ask questions about your starting point and get guidance on how to approach your prep with more confidence. The speaker is an experienced GRE coach who regularly helps students navigate the early stages of preparation. They’ll share the patterns they see across successful test takers and the foundational strategies typically covered in 1:1 prep sessions.

Guide to Negotiating MBA Scholarships

Everything is negotiable, including your MBA scholarship. This guide walks you through the full strategy for increasing your award, from leveraging competing offers to highlighting recent achievements to following up effectively, plus four plug-and-play email templates covering the most common scenarios so you can negotiate with confidence.

GMAT Quant Short-Cuts Used by Top-Scorers [5/26/2026] (Recording)

In this session, you will learn how top GMAT scorers approach quantitative problems faster and more accurately by recognizing pattern types before choosing a method. The focus will be on number properties shortcuts that eliminate answer choices early, strategic back-solving for algebra-heavy problems, and how to identify when estimation beats exact calculation on data sufficiency questions. The coach works with GMAT candidates regularly and will be sharing the reasoning process they actually teach, the kind of situational thinking that is hard to absorb from a recording alone.

2026-2027 Wharton MBA Essay Guide

A prompt-by-prompt breakdown of all Wharton essays, with specific tips on what to do and what to avoid. This guide will help take your application from good to attention-grabbing!

2026-2027 Wharton MBA Essay Brainstorm Exercise

A fill-in-the-blank workbook that walks you through all Wharton essays. Brainstorm tables, story selection guidance, and ready-to-use outlines take you from blank page to first draft.

REAL Sample Wharton MBA Essays

Multiple real, successful applicant essay sets covering all Wharton prompts. See exactly how admits structured winning answers before you write your own.

Avoid Messy Algebra on the GMAT: Mixtures and Weighted Averages [6/4/2026] (Recording)

GIVEAWAY DURING THE EVENT: Join live for the chance to win a free GMAT Bootcamp seat! Mixture and weighted average questions on the GMAT often look calculation-heavy, but top scorers know how to solve them with far less algebra than most test takers use. This session is for MBA applicants who want faster, cleaner ways to approach these common quant problems. You’ll learn how to recognize efficient setups, avoid the messy calculations that waste time, and apply strategies that improve both speed and accuracy on test day. Join live to work through problems step by step and ask questions about your own GMAT prep. The speaker is an expert GMAT tutor who scored a 790 and regularly helps candidates simplify difficult quant concepts. They’ll share the patterns they see across high scorers and the kinds of shortcuts and frameworks typically covered in focused 1:1 prep sessions.

HELP -- I'm Non-Traditional! AMA with Jessica B [6/8/2026] (Recording)

You didn't take the standard path. That doesn't mean you can't get into a top program — it means you need a sharper strategy than most. This is an open AMA for applicants who don't fit the typical mold: career changers, military veterans, physicians, founders, late-career applicants, people with non-linear resumes, or anyone who's ever wondered whether admissions committees will know what to do with them. I've worked with all of you. Since 2006, my clients have come from backgrounds that don't map neatly onto the McKinsey-to-HBS pipeline — and they've gotten into M7 programs anyway, frequently with scholarship. Three times Poets & Quants has recognized me as one of the best admissions consultants in the field. Bring your specific situation. Ask me whether your background is a liability or an asset, how to frame a career that's hard to explain in 250 words, whether EMBA or full-time MBA makes more sense for where you are, or anything else that's been keeping you up at night. No slides. No agenda. Just answers.

From Enlisted Green Beret to Stanford MBA and Deep Tech VC: AMA with Ian Kennedy [6/9/2026] (Recording)

This is an informal, no-agenda open AMA on my path from the Army Special Forces to business school at Stanford and a career in venture capital. Bring your questions about the transition out of the military, applying to business school while still serving, breaking into VC and tech, or anything else! I served as an enlisted Green Beret (18E) in 1st SFG and applied to business school while on deployment, with admittance to Stanford, MIT, and Berkeley. I chose to go to Stanford, where did a joint MBA/MS in Electrical Engineering with a focus on AI and quantum computing. After business school, I was Chief of Staff at Khosla Ventures, where I helped invest in and manage a large portfolio of deep tech companies. I'm now a full-time coach helping military and veteran applicants through the MBA admissions process.

From College to Stanford GSB: The Deferred MBA Strategy Session (Feb 5)

Getting into Stanford GSB’s Deferred MBA program is not about checking boxes: it’s about building a strategy years before most candidates even think about business school. In this exclusive session, Dr. Loubna Bouamane, former MBA Admissions Director and founder of Admission Concierge, will walk you through exactly how top students position themselves for Stanford straight from college. You’ll learn how to craft a compelling early-career narrative, select the right internships and leadership experiences, stand out academically, and avoid the most common mistakes that derail otherwise strong candidates. Whether you’re a freshman, sophomore, junior, or recent graduate, this session will give you a clear roadmap to Stanford’s deferred MBA pathway with real-world insights from inside the admissions process.

Reaching Out for Recs? Here's How to Make Sure You're Set Up For Success [5/28/2026] (Recording)

Are you gearing up for your MBA applications and wondering how to secure stellar recommendation letters? Join me, Sabrina, for an insightful session on mastering the art of recommendations. With my experience as a Wharton MBA graduate and a member of the student admission committee, I understand the nuances of what makes a recommendation stand out. During this event, I'll share strategies to help you identify the right recommenders, guide them effectively, and ensure your recommendations align with your overall application narrative. Having interviewed industry leaders and held leadership roles at Wharton, I bring a wealth of knowledge to help you succeed. Spaces are limited, so RSVP now to secure your spot and take a crucial step towards your MBA dreams!

Consortium Example Essays

These essays helped an ally be admitted to Consortium and to UC Berkeley Haas and UCLA Anderson. They stand out due to the clarity in career goals, specific ways the applicant supported unrepresented groups, and multi-faceted plans for involvement and support in the future.

How to Stand Out When So Many Use Claude / ChatGPT for Essays [5/27/2026] (Recording)

As AI tools become more widespread in the admissions process, differentiation matters more than ever. This session will explore how applicants can rise above increasingly polished but increasingly generic essays by developing sharper self-awareness, stronger personal narratives, and more nuanced positioning. Attendees will learn what admissions committees notice immediately in AI-assisted applications and how to ensure their story remains distinctive, memorable, and authentically their own.

REAL Babson MBA Interview Sequences

Multiple Babson mock interview sequences, based on real questions clients reported in interviews. Use these sequences to practice and ensure you convert your Babson interview into an admit.

2026-2027 Wharton Lauder MBA Essay Analysis

A prompt-by-prompt breakdown of all Wharton Lauder essays, with specific tips on what to do and what to avoid. This guide will help take your application from good to attention-grabbing!

REAL INSEAD MBA Interview Mocks

Multiple INSEAD mock interview sequences, based on real questions clients reported in interviews. Use these sequences to practice and ensure you convert your INSEAD interview into an admit.