Leland+ for MBA

How to Structure an MBA Application Essay: The Classical Arrangement [7/25/2026] (Recording)

As a former AP English teacher and college essay tutor now pursuing an MBA, I want to share how I used certain classical writing and rhetorical strategies to write cogent and compelling MBA application essays.

Drop in Q&A Rnd 1 MBA- Know your story and uniqueness. Not cookie cutter advice [7/21/2026] (Recording)

Round 1 deadlines are coming. Your essay is probably a mess. Your story probably doesn't make sense yet. That's fine — that's exactly what we're going to fix. I'm Bryan, Wharton undergrad, MIT Sloan MBA, and I've spent 12 years helping people turn complicated, non-linear careers into applications that actually get read. I've seen the cookie-cutter essays. I've seen the AI-written ones. Adcoms have too. We're not doing that. In this session we'll talk about what Round 1 actually means for your chances, how to find the thread that connects your story, what schools are really asking when they say "why MBA, why now," and how to stop writing essays that sound like everyone else's. No fluff. No templates. Just the stuff that actually moves the needle. Bring your messy draft. Bring your confused career pivot. Bring your "I don't know how to explain what I do" problem. We'll figure it out together.

8 Steps to a Complete MBA App: 8) Essay Drafting & Finalize Application [7/2/2026] (Recording)

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This is the final event of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will move from preparation to writing and turning your outlines into strong, authentic essays. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. This session moves your MBA application forward by turning your preparation and outlines into written application materials: • Learn an efficient strategy for drafting your essays. • Understand how to move from outline to draft without losing focus or structure. • Ensure consistency while avoiding repetition across essays, resume, and recommendations. • Prepare other written and recorded components of the application. This is the phase where all of your preparation comes together. Instead of starting from a blank page, you will be writing from a clear plan that reflects the work you have already done throughout the Identity Mapping process. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to turn your preparation into polished application materials and move confidently toward submission, this is your final step in the series.

Wharton Essay 1: Defining Your Career Narrative [8/17/2026] (Recording)

Wharton has redesigned its Career Goals essays—and many applicants are misreading what’s actually being asked. This session will help students confidently navigate the new prompts by breaking down what each question is testing, how admissions evaluates responses, and where candidates often go wrong. We’ll deconstruct the language of the new essays, translate it into plain English, and introduce a repeatable framework for identifying the right career story to tell. Students will leave with a clear set of diagnostic questions to pressure-test their goals, guidance on how to balance specificity with credibility, and tactical advice on essay mechanics—how to allocate word count, structure responses, and avoid wasted sentences. The focus is practical and actionable: how to move from a vague idea of “career goals” to a compelling, well-structured narrative that fits Wharton’s new format and signals maturity, self-awareness, and direction. Ideal for first-time applicants and reapplicants alike.

Choosing your international master's: a decision framework [8/24/2026] (Recording)

Choosing an international master’s is rarely just about the degree. It’s a decision about country, cost, career direction, lifestyle, and whether the move actually improves your life. For many candidates, the real challenge is not collecting information, it’s making a clear decision when the options all sound plausible and every path has trade-offs. *If you’d like your decision to be considered live during the session, please contact me in advance with a brief summary of your situation and the options you’re weighing.* In this livestream, I’ll walk through a practical framework for evaluating international master’s programs with more clarity and less anxiety. We’ll look at how to compare programs across factors like academic fit, location, finances, post-study opportunity, long-term career value, and personal context. The goal is to help you move beyond vague excitement or fear and toward a decision you can actually stand behind. By the end of the session, you’ll know how to: 1. Evaluate master’s options using a decision framework, not just instinct 2. Weigh academic, financial, and lifestyle trade-offs more realistically 3. Understand what really matters when choosing to study abroad 4. Avoid common mistakes people make when they choose based on prestige alone 5. Make a more confident decision about whether, where, and what to study This session is ideal for international applicants, career switchers, and professionals considering a master’s as a strategic next step. Focus: Decision-making, program comparison, career strategy, and study-abroad trade-offs Outcome: Leave with a clearer framework for choosing the right master’s for your goals and circumstances

Wharton Essay 1: Defining Your Career Narrative [8/3/2026] (Recording)

Wharton has redesigned its Career Goals essays—and many applicants are misreading what’s actually being asked. This session will help students confidently navigate the new prompts by breaking down what each question is testing, how admissions evaluates responses, and where candidates often go wrong. We’ll deconstruct the language of the new essays, translate it into plain English, and introduce a repeatable framework for identifying the right career story to tell. Students will leave with a clear set of diagnostic questions to pressure-test their goals, guidance on how to balance specificity with credibility, and tactical advice on essay mechanics—how to allocate word count, structure responses, and avoid wasted sentences. The focus is practical and actionable: how to move from a vague idea of “career goals” to a compelling, well-structured narrative that fits Wharton’s new format and signals maturity, self-awareness, and direction. Ideal for first-time applicants and reapplicants alike.

MBA Round 1: Your 5 Week Roadmap [7/30/2026] (Recording)

Are you ready to tackle your MBA Round 1 applications but feeling the pressure of the ticking clock? Join me, Melanie, for a detailed 5-week plan to craft a standout application for your dream MBA program. With my background as an MBA graduate from both Columbia Business School, MBA Admissions Interviewer, and Professional Coach, I'm here to guide you through every step of the process. In this session, we'll cover your plan to craft an excellent application in just 5 weeks before the September deadline. Whether you're aiming for a traditional full-time MBA or a specialized program like MBA-JD or MBA-MD, this event is designed to help you shine. Spaces are limited, so be sure to RSVP and secure your spot. Let's make your MBA aspirations a reality!

AMA: M7 MBA Admissions and MBB Recruiting [6/9/2026] (Recording)

Want to break into an M7 MBA program and land an offer from MBB? Join Alec Emmert, a Wharton MBA, former McKinsey consultant, and former McKinsey interviewer, for an open, judgment-free coaching session on MBA admissions, consulting recruiting, and career reinvention. Alec was admitted to Wharton at 35 with a 2.85 undergraduate GPA and later joined McKinsey after being rejected in a previous application cycle. In this session, he’ll share the lessons, strategies, and hard-earned insights that helped him overcome nontraditional odds and answer your questions directly. Bring anything you want to ask about MBA applications, M7 positioning, consulting interviews, networking, overcoming weak spots, or building a compelling story.

Winning Essays from My Kellogg & Booth Admits [8/7/2026] (Recording)

Many applicants find a way to write at least one strong essay. But those who really maximize the essay-writing process develop clear narrative through-lines that connect the dots of their life, and articulate how they'll contributions to their target brand. Their two-dimensional writing brings out a three-dimensional personality. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful admits who I've personally coached, and helped land a spot at one or more top MBA programs. These essays were particularly strong in how they spoke to one another—how they created a holistic applicant who admissions committees could envision on campus. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make a specific, meaningful difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Chicago Booth & Northwestern Kellogg

How I got into a dual program at Harvard and MIT [8/17/2026] (Recording)

How did I manage to be admitted into two of the best schools in the country - and into a dual degree program where I am attending both? Join me before MBA week kickoff for a session where I break down exactly what I did to be admitted to Harvard, MIT, and other M7 / top schools.

Funding Your Future: Fellowships & Scholarships for Masters Programs [6/18/2026] (Recording)

The cost of graduate school can feel daunting, but many applicants overlook funding opportunities that can dramatically reduce the financial burden. This session is for prospective MBA and master’s students who want to better understand the world of fellowships, scholarships, and competitive funding programs. You’ll learn where to find high-impact opportunities, how successful applicants position themselves, and what scholarship committees are often looking for beyond academics alone. Join live to ask questions about your own funding goals and hear directly from a Gates Cambridge Scholar with deep expertise in competitive programs and scholarships. The speaker has firsthand experience navigating highly selective funding processes and will share the strategies, patterns, and application insights that can help you maximize your chances of securing support for graduate study.

Drop in Q&A Rnd 1 MBA- Know your story and uniqueness. Not cookie cutter advice [7/21/2026] (Recording)

Round 1 deadlines are coming. Your essay is probably a mess. Your story probably doesn't make sense yet. That's fine — that's exactly what we're going to fix. I'm Bryan, Wharton undergrad, MIT Sloan MBA, and I've spent 12 years helping people turn complicated, non-linear careers into applications that actually get read. I've seen the cookie-cutter essays. I've seen the AI-written ones. Adcoms have too. We're not doing that. In this session we'll talk about what Round 1 actually means for your chances, how to find the thread that connects your story, what schools are really asking when they say "why MBA, why now," and how to stop writing essays that sound like everyone else's. No fluff. No templates. Just the stuff that actually moves the needle. Bring your messy draft. Bring your confused career pivot. Bring your "I don't know how to explain what I do" problem. We'll figure it out together.

Finding Your MBA Story: Confused About What Makes You "Unique"? [8/6/2026] (Recording)

Most MBA essays sound exactly alike. Yours doesn't have to. If you have ever stared at a blank essay prompt and thought "I don't know what makes me different" — this session is for you. The truth is that uniqueness is almost never what you think it is. It's rarely the startup you launched or the award you won. It's usually something quieter — how you think, how you connect, how you move through the world. And it's almost always already there. We just have to find it. In this drop-in session we'll cover: Why "standard" profiles actually have more to work with than they think How to find the thread that makes your story specific, coherent, and unmistakably yours How to align your essays, recommendations, and goals around one identity What admissions committees are actually looking for — and why being "impressive" is not the same as being memorable Bring your blank page. Bring your doubts. Bring the question you're embarrassed to ask. We'll find your story together — and we'll give you real answers, not generic advice. Your story is in there. We just have to find it.

London Business School MBA | Interview Tips & Tricks From An LBS Ex-Interviewer [8/16/2026] (Recording)

Are you gearing up for your London Business School MBA interview and want to make a lasting impression? Join me, Sharleen, an LBS alumni interviewer, for an insightful session on mastering your MBA interview. With my experience on both sides of the table, I'll share valuable tips and tricks to help you stand out in the competitive admissions process. During this event, we'll cover everything from an overview of the interview process to preparation strategies, and end off with a Q&A at the end. Whether you're applying for the traditional full-time MBA, the one-year MBA or just exploring your options, this session is designed to equip you with the knowledge and confidence you need. Spaces are limited, so be sure to RSVP and secure your spot. I look forward to helping you succeed in your LBS MBA interview journey!

8 Steps to a Complete MBA App: 7) School Fit & Application Strategy [6/18/2026] (Recording)

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the seventh of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will map your story directly to each school’s application components and develop a clear strategy for how your application will come together. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. This session moves your MBA application forward by translating your story, goals, and strengths into a clear strategy for each target school: • Map your themes and key stories to each school’s essay prompts. • Determine which experiences and examples will appear in each component of the application. • Integrate insights from your outreach conversations with students and alumni. • Identify any gaps or risks in your profile and plan how to address them. This is the phase where preparation turns into a clear application plan. Instead of staring at essay prompts and wondering where to start, you will have a structured outline of exactly what each part of your application will communicate. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to translate your story into a clear plan for each school on your list, this is your next step.

The Family Business MBA Blueprint [7/24/2026] (Recording)

Joining a family business can be both an extraordinary opportunity and a unique challenge. Future leaders are often expected to preserve what previous generations have built while simultaneously navigating changing markets, new technologies, evolving customer expectations, and increased competition. Whether you currently work in your family business or plan to join after business school, this workshop will explore how to position your family business background effectively throughout the MBA admissions process and maximize the value of an MBA experience. We’ll discuss how admissions committees evaluate applicants from family businesses, how to demonstrate impact and leadership beyond family affiliation, and how to build a compelling narrative around your long-term vision for the business. By the end of this session, you will be able to: * Understand how top MBA programs evaluate candidates from family business backgrounds. * Develop a compelling narrative that demonstrates leadership, ownership, and impact—not simply family affiliation. * Articulate a clear “Why MBA?” and “Why now?” rationale as a future family business leader. * Position your family business experience effectively in resumes, essays, interviews, and recommendations. * Leave with practical next steps for strengthening both your MBA candidacy and your long-term leadership potential.

Avoid Messy Algebra on the GMAT: Mixtures and Weighted Averages [6/4/2026] (Recording)

GIVEAWAY DURING THE EVENT: Join live for the chance to win a free GMAT Bootcamp seat! Mixture and weighted average questions on the GMAT often look calculation-heavy, but top scorers know how to solve them with far less algebra than most test takers use. This session is for MBA applicants who want faster, cleaner ways to approach these common quant problems. You’ll learn how to recognize efficient setups, avoid the messy calculations that waste time, and apply strategies that improve both speed and accuracy on test day. Join live to work through problems step by step and ask questions about your own GMAT prep. The speaker is an expert GMAT tutor who scored a 790 and regularly helps candidates simplify difficult quant concepts. They’ll share the patterns they see across high scorers and the kinds of shortcuts and frameworks typically covered in focused 1:1 prep sessions.

Drop in Q&A Rnd 1 MBA- Know your story and uniqueness. Not cookie cutter advice [7/19/2026] (Recording)

Round 1 deadlines are coming. Your essay is probably a mess. Your story probably doesn't make sense yet. That's fine — that's exactly what we're going to fix. I'm Bryan, Wharton undergrad, MIT Sloan MBA, and I've spent 12 years helping people turn complicated, non-linear careers into applications that actually get read. I've seen the cookie-cutter essays. I've seen the AI-written ones. Adcoms have too. We're not doing that. In this session we'll talk about what Round 1 actually means for your chances, how to find the thread that connects your story, what schools are really asking when they say "why MBA, why now," and how to stop writing essays that sound like everyone else's. No fluff. No templates. Just the stuff that actually moves the needle. Bring your messy draft. Bring your confused career pivot. Bring your "I don't know how to explain what I do" problem. We'll figure it out together.

MBA Essay Edit: Watch Me Transform an Underwhelming Draft [8/18/2026] (Recording)

Strong MBA essays are built through strategy and revision, not first drafts. In this live workshop, attendees will watch a real-time transformation of an underwhelming MBA essay into a far stronger and more compelling submission. Along the way, the session will unpack the strategic thinking behind each edit, illustrating how top applicants improve storytelling, structure, reflection, and differentiation throughout the drafting process.

MIT Rnd 1 Drop in Q&A - Know your story and uniqueness. Not cookie cutter advice [7/27/2026] (Recording)

MIT Sloan is not a generic top-10 MBA program. It has a distinct culture, a distinct type of student it is looking for, and a genuinely unusual application process. If you are targeting Sloan, you need to understand all three. This session is specifically for serious MIT Sloan applicants. We will cover: - What MIT Sloan is actually like — the culture, the "mens et manus" philosophy, Action Learning, the cohort model, and what kind of person actually thrives there - Classes and programs worth knowing — specific electives, labs, and tracks that should be showing up in your application - The MIT application quirks — the cover letter format, the video statement, what they are really asking, and how to answer without sounding like everyone else - How to nail your story for Sloan specifically — MIT wants builders, doers, and people with a point of view. How do you show that? - Honest answers to your specific questions — bring your draft cover letter, your concerns, your "is this school right for me" doubts