Leland+ for Online MBA

Fix Your Essay Before It's Read and Forgotten [8/18/2026] (Recording)

Most MBA essay drafts are competent and entirely forgettable. Learn what separates a safe essay from one that gets remembered by an admissions committee reading hundreds of applications a week.

5 MBA Application Weaknesses and How to Overcome Them Before R1 is Due [8/10/2026] (Recording)

Are you worried about potential weaknesses in your MBA application? Join me as we identify and, more importantly, talk about how to overcome common MBA application weaknesses. Having worked through a couple of these myself to earn admission into multiple M7 programs, I look forward to helping you maximize your chances of admission at M7s and beyond.

8 Steps to a Complete MBA App: 8) Essay Drafting & Finalize Application [7/2/2026] (Recording)

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This is the final event of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will move from preparation to writing and turning your outlines into strong, authentic essays. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. This session moves your MBA application forward by turning your preparation and outlines into written application materials: • Learn an efficient strategy for drafting your essays. • Understand how to move from outline to draft without losing focus or structure. • Ensure consistency while avoiding repetition across essays, resume, and recommendations. • Prepare other written and recorded components of the application. This is the phase where all of your preparation comes together. Instead of starting from a blank page, you will be writing from a clear plan that reflects the work you have already done throughout the Identity Mapping process. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to turn your preparation into polished application materials and move confidently toward submission, this is your final step in the series.

8 Steps to a Complete MBA App: 7) School Fit & Application Strategy [6/18/2026] (Recording)

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the seventh of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will map your story directly to each school’s application components and develop a clear strategy for how your application will come together. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. This session moves your MBA application forward by translating your story, goals, and strengths into a clear strategy for each target school: • Map your themes and key stories to each school’s essay prompts. • Determine which experiences and examples will appear in each component of the application. • Integrate insights from your outreach conversations with students and alumni. • Identify any gaps or risks in your profile and plan how to address them. This is the phase where preparation turns into a clear application plan. Instead of staring at essay prompts and wondering where to start, you will have a structured outline of exactly what each part of your application will communicate. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to translate your story into a clear plan for each school on your list, this is your next step.

MBA Application Teardown: Transform Your “Why MBA / Why Now” Essay [7/16/2026] (Recording)

Struggling with your Why MBA, Why Now essay? You are not alone. This session is the opening of a three-part MBA Application Teardown series, where I take real, anonymized application materials, tear them down the way an admissions reader would, and rebuild them into something sharper and more memorable, live and in front of you. We begin with the essay at the center of every application: the goals essay that answers why you want an MBA and why now. Across the three sessions, we rebuild the pieces that carry the most weight: your goals essay, your short answers, and your resume. Attend all three to see how a complete application comes together as one coherent story, or drop into the single session you need most. In this teardown, you will watch a generic goals essay become a specific, compelling one: • See how an essay that feels deeply personal to the writer reads as generic to an admissions officer, and exactly why. • Learn the difference between stating your ambition and making it credible and memorable. • Watch vague career goals sharpen into a clear, believable through-line of why an MBA and why now. • See how the rebuilt essay becomes the spine that every other part of your application must reinforce. This is the essay everything else hangs on. Once your goals essay is sharp, your resume, short answers, recommendations, and interviews all have a center of gravity to point toward. Getting it right is challenging because you cannot read your own goals the way a stranger will. Watching it happen to someone else's essay is a great way to see your own clearly. I have guided more than 100 applicants into every M7 program, across the top 20 in the U.S., and into leading international programs, including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Get the essays that everything else depends on admission-ready. Register now to claim your spot in the live teardown.

MBA Application Teardown: Transform Your Resume [8/13/2026] (Recording)

Your MBA resume is not just a record of what you have done. It is the proof of leadership, impact, and readiness behind the story you are asking admissions committees to believe. This is the final session of a three-part MBA Application Teardown series, where I take real, anonymized application materials, tear them down the way an admissions reader would, and rebuild them into something sharper and more memorable, live and in front of you. We close with the document that should prove everything your essays claim: the MBA resume. Across the three sessions, we rebuild the pieces that carry the most weight: your goals essay, your short answers, and your resume. Attend all three to see how a complete application comes together as one coherent story, or drop into the single session you need most. In this teardown, you will watch a reformatted work resume become a true MBA resume: • See why a resume that looks finished is often quietly costing you. • Watch job-description bullets become evidence of leadership, impact, and growth. • Learn how an MBA resume differs from a professional one, and why the difference matters to an admissions reader. • See how the resume reinforces the same narrative running through your essays and short answers. This is the document applicants often spend the least time on, and admissions officers read first. With Round 1 deadlines close, it is also a fast, high-impact fix still available to you. A resume that simply lists what you did becomes a resume that shows who you are and where you are going. It is also the hardest piece to judge in your own application, because you are too close to your own work to see what a reader sees in the first ten seconds. I have guided more than 100 applicants into every M7 program, across the top 20 in the U.S., and into leading international programs, including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Turn a familiar document into a powerful application asset. Register now to claim your spot.

The Non-Traditional Applicant’s Blueprint to MBA Admissions [7/30/2026] (Recording)

If you're not a former consultant or banker, you've probably wondered: "Do I even belong in an MBA classroom?" Here's the truth nobody tells you: 54% of Harvard Business School's Class of 2027 came from outside consulting and finance. Military veterans, nonprofit leaders, engineers, educators, journalists, and career changers didn't just get in, they get in because of their unconventional backgrounds. But knowing that doesn't tell you how to do it. That's exactly what this session is for. ________________________________________ What you'll walk away with: In this session, I'll hand you the same positioning framework I used for my own application and that I now use with private clients. This framework has helped non-traditional applicants earn seats at HBS, Wharton, Stanford GSB, Kellogg, MIT Sloan, Tuck, Yale SOM, Stern, and many more. Specifically, we'll cover: The 5 fatal mistakes non-traditional applicants make that get them rejected, even with great GMAT scores and strong work histories. The Bridge Framework: a 5-step narrative architecture that turns your unconventional career path into your single biggest competitive advantage. What adcoms are actually saying about candidates like you right now, with direct quotes from admissions directors at Harvard, Stanford, Kellogg, and Yale SOM GMAT/GRE strategy for non-quant backgrounds, including score benchmarks, waiver policies, and which schools give the most flexibility Scholarship opportunities most non-traditional applicants don't know they qualify for, from the Forté Foundation to the Consortium to Yale SOM's new Aspire Fellowships Live Q&A — bring your specific situation and get real, personalized coaching in real time ________________________________________ Who this is for: Military veterans. Nonprofit and government professionals. Engineers and STEM professionals making the pivot. Educators, creatives, journalists, and healthcare professionals. Career changers of every kind. Older applicants who've heard "you might be too experienced." First-generation college graduates. Anyone who has ever felt like the MBA process wasn't designed for them. It was. You just need the right blueprint. ________________________________________ About your host: Gabriel is a Harvard Economics graduate and Kellogg MBA where he was an F.C. Austin Scholar (Kellogg’s highest merit-based scholarship). Before attending Kellogg, he was a teacher and a nonprofit leader. He has over two decades of experience helping students navigate elite admissions processes. When he’s not coaching candidates, he leads strategic AI and Security partnerships at Microsoft. This is free. It's live. It's 45 minutes that could change the trajectory of your application. Reserve your spot now — seats are limited. Have a specific question about the college admissions process? DM me before the session - everyone who does is entered to win a free 1-hour strategy session ($375 value), announced live at the end.

Finding Your Authentic 'Why': Positioning for Top MBA & Master's Programmes [7/31/2026] (Recording)

(the "why underneath the why"), targeting the ambitious-but-blocked candidates targetting European programmes.

5 Common MBA Application Weaknesses and How to Overcome Them [7/16/2026] (Recording)

Are you worried about potential weaknesses in your MBA application? Join me as we identify and, more importantly, talk about how to overcome common MBA application weaknesses. Having worked through a couple of these myself to earn admission into multiple M7 programs, I look forward to helping you maximize your chances of admission at M7s and beyond.

HELP -- I'm Non-Traditional! AMA with Jessica B [6/8/2026] (Recording)

You didn't take the standard path. That doesn't mean you can't get into a top program — it means you need a sharper strategy than most. This is an open AMA for applicants who don't fit the typical mold: career changers, military veterans, physicians, founders, late-career applicants, people with non-linear resumes, or anyone who's ever wondered whether admissions committees will know what to do with them. I've worked with all of you. Since 2006, my clients have come from backgrounds that don't map neatly onto the McKinsey-to-HBS pipeline — and they've gotten into M7 programs anyway, frequently with scholarship. Three times Poets & Quants has recognized me as one of the best admissions consultants in the field. Bring your specific situation. Ask me whether your background is a liability or an asset, how to frame a career that's hard to explain in 250 words, whether EMBA or full-time MBA makes more sense for where you are, or anything else that's been keeping you up at night. No slides. No agenda. Just answers.

MBA Strategy Session: Pick the Right Schools, Tell the Right Story, Apply at the [6/18/2026] (Recording)

In this free 45-minute strategy session, I’ll help you understand how to approach the MBA decision before jumping into applications. We’ll cover how to choose the right MBA format, build a smart school list, assess timing, and start shaping a compelling admissions narrative. What we’ll cover: How to decide whether now is the right time for your MBA Full-time vs Executive vs one-year MBA options How to choose schools beyond rankings What admissions committees look for in strong candidates How to connect your career goals, story, and school selection Common mistakes candidates make when starting too late or applying too broadly This session is especially useful for applicants targeting European and global MBA programs such as IESE, INSEAD, LBS, HEC, Oxford, Cambridge, IE, ESADE, and top US schools. I’ll also share practical insights from my experience as an IESE MBA alumnus, admissions collaborator, professor, and MBA coach.

Intel Collection for the MBA: Schools, Careers, and the Application [6/11/2026] (Recording)

This is the second session in the MDMP for MBA series series structured around the seven phases of the Military Decision-Making Process. Each session stands on its own, but together they form a complete framework for military and veteran applicants to systematically and strategically approach the MBA admissions process. In this session, we'll focus on mission analysis and cover how to collect HUMINT and AI-enabled SIGINT to improve your understanding of the critical elements of MBA application: target schools (including class profiles, employment outcomes, and culture), post-MBA career paths (industries, functions, recruiting pipelines, compensation), and the components of the application itself (essays, recommendations, and academic preparation. We'll also cover resources available to military and veteran applicants, from the GI Bill and Yellow Ribbon to Service to School and school veterans clubs. By the end, you'll know how to build your candidate school list, how to research post-MBA careers, and how to gather the intelligence that makes every later decision in the process a sound one. Hosted by Ian Kennedy, former Army Special Forces (18E, 1st SFG) and Stanford MBA/MS, who has coached military and veteran applicants into admissions at Harvard, Stanford, Columbia, LBS, Duke, and more.

Stop a Generic LOR Before It's Written: 3 Things to Do Now [8/4/2026] (Recording)

A strong candidate with a weak, generic letter is a common and preventable mistake. Learn exactly what to send your recommenders so their letter reinforces your narrative instead of undercutting it.

M7 MBA Applications: How to Tell Your Story

Are you applying to an MBA program at a top business school? Then you already know your essays are the most important part of your application. In this session, we’ll break down why essays matter so much to admissions committees, what they reveal about you beyond your resume and transcript, and how to craft a narrative that sets you apart. From writing a compelling “Why MBA” essay to tackling the community essay with authenticity and confidence, this event will give you a clear, structured approach to presenting your best self. I’m Mihir, your guide for this event. As an admit to both Columbia Business School and Chicago Booth, I bring firsthand experience and insider knowledge to help you stand out in your applications. With a background in Biochemistry, English, Business, and Computer Science, and professional stints at Capital One and Moderna, I offer a well-rounded perspective on crafting compelling applications. I’m thrilled to co-host this session with Claire, a Knight-Hennessy Scholar and Stanford GSB alumna. Claire has mastered the case interview process and earned a full-time role at Bain & Company, later moving into private equity and venture capital, and most recently global brand strategy at Nike. Her story highlights how mentorship, grit, and openness to opportunity can completely transform a career trajectory. By the end of this session, you’ll walk away with concrete strategies for structuring your essays, a framework for telling your unique story, and examples that highlight what works—and what doesn’t. Whether you’re drafting your first outline or polishing your final version, this workshop is designed to help you approach every essay with confidence and clarity.

One Month to Deadlines AMA: What do Admissions Officers Recommend?

You've been working hard for months now and the finish line is almost in sight. There is a lot of information out there, but you have burning questions that you want to ask Admissions Officers who have experience admitting applicants to every top business school around the world. Join Faisal and Christine! During this session, we'll cover all your questions in a live AMA ("Ask Me Anything") format. Everything from essays and application strategy to interviews and recommendations.

MBA Hiring Trends & Application Goals

​What are the latest trends in MBA recruiting? Are your post-MBA career goals aligned with your past experiences and the current market? This session offers insider insight into recruiting trends at top MBA programs, along with a framework for creating compelling, realistic, and ambitious goals that strengthen your application. ​Whether you’re pivoting careers or advancing in your current industry, learn current trends and best practices for positioning yourself effectively to gain acceptance to a top MBA program and set yourself up for the internship and job search processes. ​This course is taught by Laura N., a former MBA admissions committee member, pro admissions coach, and accredited member of AIGAC (Association of International Graduate Admissions Consultants). Laura has been an MBA admissions consultant for 16 years and has guided more than 500 clients towards admission to elite MBA programs, including HBS, Stanford, Wharton, and more.

MBA Application Fundamentals for Non-Traditional Candidates [7/7/2026] (Recording)

Are you applying to business school with a non-traditional or non-business background? Are you intimidated by the application process, unsure on where to start, or just a little stuck on ways to communicate your experience? If so, this session is for you! ​During this event, we'll discuss: • Common myths about MBA class profiles • Current trends in MBA admissions • Market trends about post-MBA jobs • How non-traditional candidates can stand out About Laura: I've led a multifaceted career path across the entertainment, tech, marketing, and consulting industries, with a particular focus on guiding MBA candidates toward their dreams. Early on, I recognized that I wanted to pursue marketing. To learn more about it, I networked, listened, pitched myself, and floated the idea of pursuing an MBA. I heard "no" more often than not, and I forged ahead. The University of Michigan - Ross School of Business's full-time MBA was a transformational experience, building my business foundation, practical experience, network, and confidence. Simultaneously, I started paying it forward to future MBA candidates. My professional and MBA admissions consulting experience make me uniquely qualified to support candidates seeking admission to top MBA programs to facilitate their professional and development goals. As a marketing professional, I've: 🧱 Established departments at 4 startups – from Series A to publicly held companies 📈 Generated demand for >50% of revenue across 2 organizations 🚀 Launched new products, features, and lines of service 💵 Served at 2 consecutive organizations with acquisition exits ↗️ Ascended to the VP of Marketing role on an executive leadership team As an MBA admissions consultant, I've: 🥇 Contributed to 2 leading MBA admissions firms 📝 Collaborated with >300 candidates applying to top MBA programs 🎓 Facilitated successful applications to all M7, Top 20 U.S., and Top 10 international MBA programs 💰 Enabled clients to earn millions of dollars in scholarship funding 💫 Co-founded a brand and earned consistent 5-star ratings from satisfied clients

✍️ Write MBA Essays That Stand Out: Why MBA, Why Now, Why This School [6/25/2026] (Recording)

🤔Are you struggling to write clear, specific, and convincing answers to “Why an MBA?”, “Why now?”, and “Why this school?” These three questions sit at the heart of almost every strong MBA application. They may look simple, but weak answers are one of the fastest ways to sound generic, unfocused, or interchangeable with thousands of other applicants. In this focused 45-minute session, you’ll learn how to turn these core essay themes into a sharper, more differentiated MBA story. ✍️ We’ll break down what admissions committees are really looking for, why these questions matter so much, and the most common mistakes applicants make when writing about their goals, timing, and school fit. You’ll see examples drawn from successful MBA application materials, along with detailed analysis of what makes an answer strong or weak. We’ll cover how to connect your background, career goals, personal motivations, and school research into essays that feel specific, credible, and authentic. You’ll also learn how to avoid vague claims like “global network,” “diverse community,” and “leadership opportunities,” and replace them with school-specific details that actually strengthen your candidacy. By the end of the session, you’ll understand how to: ✅ Build stronger answers to “Why MBA?”, “Why now?”, and “Why this school?” ✅ Connect your past experience to your future goals ✅ Show real school fit without sounding generic ✅ Make your essays more personal, strategic, and admissions-ready ✅ Avoid common essay mistakes that weaken otherwise strong applications We’ll close with a live Q&A where you can ask about your own essay strategy, school fit, goals, or anything that wasn’t fully clear from the presentation. Seats are limited, so register now to strengthen one of the most important parts of your MBA application. 🚀 ⭐ Plus, attendees who stay for the full session will automatically be entered to win a free 1-hour coaching session with me, a $259 value.

Fix Your Resume Before It Undercuts Your Essays [8/11/2026] (Recording)

Most applications repeat the same handful of accomplishments across every document. Learn how to audit yours for redundancy and make each piece carry distinct weight before you submit.

🎥Ace MBA Video Assessments: Stand Out Without Sounding Scripted [8/6/2026] (Recording)

As AI makes written MBA essays easier to polish and harder to assess at face value, video assessments are becoming one of the clearest ways for admissions committees to hear directly from the applicant behind the application. In a 60- to 90-second response, schools can evaluate what even the strongest essay cannot fully prove: how you think in real time, communicate under pressure, explain your decisions, show self-awareness, and present yourself as a future classmate, teammate, and leader. More top MBA programs are now using video essays, Kira-style assessments, timed recorded questions, or video interviews as part of the admissions process, including Kellogg, MIT Sloan, Berkeley Haas, Yale SOM, INSEAD, IESE, IE Business School, London Business School, and others. In this live session, we will break down how to prepare strategically for MBA video assessments without sounding memorized, generic, or overly rehearsed. You will learn how to: * Understand what admissions committees are really testing * Build a flexible answer bank for common video questions * Structure strong responses under time pressure * Communicate with clarity, confidence, and authenticity on camera * Prepare for introductions, career goals, leadership stories, teamwork challenges, values, school fit, contribution, and unexpected behavioral prompts We will also walk through examples of how to turn scattered thoughts into focused, memorable answers. You will leave with a practical preparation system you can use before submission: a story bank, answer structures, a practice plan, and a clearer understanding of how to show personality, judgment, and communication skills when the camera turns on.