Leland+ for MBA

Successful UCLA Anderson Essays

See how this applicant made the most of Anderson's very short essays, securing admission and a full-ride scholarship!

MBA Optional Essays - Your Complete Guide

The optional essay is one of the easiest places to hurt your MBA application. This guide shows you when to write one and when to skip it, with a real successful example explaining a low GMAT quant score and a clear framework for addressing extenuating circumstances without overexplaining.

8 Steps to an MBA App: 5) Why an MBA? Why now? Your contributions?

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the fifth of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will define exactly what you need from an MBA and articulate the value you will bring to an MBA community, making sure you can answer the questions of why an MBA and why now successfully. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to watch individual videos if you only need focused help on a specific component(s) of your MBA application. This session moves your MBA application forward by clearly defining why you need an MBA now and what you will contribute to your future program: • Identify the specific skills, experiences, and perspectives you need from an MBA. • Clarify the academic, leadership, and experiential gaps your MBA must fill. • Articulate the perspectives, experiences, and strengths you will contribute to your MBA community. • Ensure your application shows both readiness for the MBA and a clear reason for pursuing it now. This is the phase where your goals and identity connect directly to the MBA itself. Instead of simply saying you want an MBA, you will clearly explain why this step is essential for your growth and how your presence will enrich the classroom and community. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs, including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to clarify exactly how an MBA fits into your journey and demonstrate both readiness and contribution, this is your next step. Message me to receive a copy of the Why an MBA Why Now Worksheet I mentioned in the video!

Starting Your GMAT Journey: An Introduction to the GMAT Focus Edition [5/21/2026] (Recording)

Starting GMAT prep can feel confusing when you’re not sure what’s changed in the Focus Edition or how to begin effectively. This session is for anyone looking for a clear introduction to the GMAT Focus Edition and what it takes to succeed. You’ll learn how the exam is structured, what each section tests, and how to build a study plan that aligns with your strengths and target score. Join live to ask questions about your starting point and get guidance on how to approach your prep with confidence. The speaker is an expert GMAT coach who regularly helps candidates navigate the early stages of studying. They’ll share the patterns they see across successful test takers and the foundational strategies typically covered in 1:1 prep sessions.

Successful Tuck Essays (with career goals)

Successful Dartmouth Tuck essays with career goals section, consultant, non-traditional application, volunteering, nonprofit, startup, family story, personal story, and thoughtful applicant positioning.

Sample MBA Interview Answers

A comprehensive library of sample MBA interview responses across every major question category: leadership, teamwork, problem-solving, communication, self-awareness, resilience, ethics, and adaptability. Each example uses the STAR method to show you exactly how to structure compelling, quantified answers you can adapt with your own experiences.

HBS Post-Interview Reflection Letter | 2027 Admit Example

Attached is an example of somebody I worked with who got in last cycle and I think did a great job with their HBS interview reflection letter. My core guidance: - Right after your interview, take a few minutes and write everything down. It's going to be helpful for later so that you don't have to rely exclusively on your memory. Then take an hour or two, decompress and get writing. - Short and sweet — grateful-professional is your tone - Directly reference your convo. Nothing generic whatsoever. If it sounds impersonal, delete it. - Don't brag or flex, but do mention a highlight/detail/nuance or two you would've gotten to with 5 more minutes of time. - About two-thirds of a page is right length-wise.  - Make sure if they don't offer, that you get your interviewer's names anyway. That's important. They probably will but just in case. You'll feel silly writing a letter to someone whose name you don't know.

Sample Columbia Business School Essays

Stuck staring at the Columbia essay prompts? See exactly how admitted applicants pulled it off. This collection includes more than twenty complete essay sets covering every recent CBS question. Read across industries, geographies, and career stages to find approaches that resonate with your own story.

Inside the Mind of an MBA Admissions Committee [6/1/2026] (Recording)

What actually happens when your application is reviewed? This session offers a behind-the-scenes look at how admissions committees evaluate candidates, compare profiles, and make difficult decisions among highly qualified applicants. Attendees will gain insight into what drives admissions decisions beyond surface-level credentials and learn how to frame their candidacy in a way that resonates with the evaluators behind the process.

Get Glowing Letters of Recommendation: Selecting and Preparing Your Recommenders [6/2/2026] (Recording)

GIVEAWAY DURING THE EVENT: Join for the chance to win a free coaching session! After this session, you'll know how to identify the right recommenders for your MBA applications and how to brief them so their letters reflect the qualities adcoms actually look for. We'll cover how to choose recommenders who can speak to leadership and growth, what context and talking points to give them, and how to handle situations where your best option is an imperfect one. Attending live means you can ask about your specific recommender situation and hear how the coach thinks through cases that don't fit the standard advice. The coach works with MBA applicants on this every cycle and brings a clear sense of what separates letters that land from letters that get skimmed.

Your MBA Application Roadmap

This is the companion deck for Leland's flagship MBA week, for the session I ran on mapping your MBA application roadmap. Given the high demand for these slides, I tried to make these available as soon as possible -- and completely free. Reach out if you're hoping to work on a roadmap for yourself, and are looking for 1:1 coaching. This is a gameplan, but working with a coach to execute on this is where we offer by far the most leverage. I hope this resource is a great kickstarter for you and gives you much better line of sight into what this process holds..

Get Your MBA Questions Answered: Ask Admissions Experts [6/4/2026] (Recording)

GIVEAWAY DURING THE EVENT: Join live for the chance to win a free coaching session! MBA admissions can feel confusing when every applicant seems to be getting different advice about what actually matters. This session is for candidates who want direct answers to the most common and important questions about the MBA application process. You’ll learn how admissions teams evaluate applicants, what successful candidates tend to do differently, and how to approach key parts of the process like school selection, essays, and interviews. Join live to ask your own questions and hear directly from admissions experts with M7 admissions experience. The panelists have worked closely with applicants across top MBA programs and will share the patterns they see across strong applications and common mistakes. Expect candid, practical insights similar to what’s discussed in 1:1 admissions coaching conversations.

5 Best Practices for Writing an Excellent MBA Essay [6/3/2026] (Recording)

Great MBA essays don’t just sound polished, they make admissions readers remember you long after they finish reading. This session is for applicants who want a clearer understanding of what separates average essays from truly compelling ones. You’ll learn five core best practices for building a strong narrative, writing with more clarity and specificity, and aligning your essays with what top MBA programs are actually looking for. Join live to ask questions about your own essays and hear practical guidance from an expert MBA coach with dual degrees from M7 programs. The speaker has worked closely with applicants on crafting standout applications and will share the patterns they see across successful essays and common mistakes. Expect actionable insights and feedback similar to what’s covered in 1:1 admissions coaching conversations.

The Right MBA, Not the Same MBA: Uncovering Program Nuance [6/3/2026] (Recording)

Not all MBA programs are created equal, and treating them interchangeably is one of the most common mistakes applicants make. This session will examine the subtle but important differences across top business schools, from culture and academic philosophy to recruiting strengths and leadership development models. Attendees will learn how to assess fit more thoughtfully and how to leverage program-specific nuance to build stronger school lists and more tailored applications.

Developing Your MBA Story [6/7/2026] (Recording)

Your MBA story is the most important part of your application. The best applications use the story as a foundation that guides everything - the essays, the recommendations, the interview answers, even your resume! However, too many applicants fail to do this and instead submit vague or disjointed applications that leave admissions committees unimpressed. During this session, I will teach you how to develop a cohesive and thoughtful MBA story that will clearly explain: your background, why you need an MBA, and why you deserve to go to the school you are applying to - all in a way that will show admissions committees that you are ready for your MBA!

Harvard Essay 1 Example

Harvard Essay 1 example of a female from a CPG start-up accepted into the class of 2028.

Deferred MBA M7 Series: Kellogg

Thinking about a deferred MBA and wondering what it takes to get into a top program like Kellogg? Join Andrew Dale, a former Kellogg Admissions Officer and Supercoach on Leland, as he walks you through what makes a strong application, how to tell a compelling story, and what Kellogg specifically looks for in deferred candidates. Bring your questions about essays, recommenders, interviews, and strategy—Andrew will help position you for success.

Deferred MBA M7 Series: Harvard

Join us for an insider-focused session on the Harvard Future Leaders deferred MBA program. Expert Leland coach and former HBS AdCom Geri T. will break down what makes HBS’s deferred pathway unique, how the admissions committee evaluates early-career candidates, and what “leadership potential” really looks like at this stage. You’ll learn how to position your experiences, craft a compelling narrative, and avoid the strategic mistakes most applicants make. Ideal for undergrads and master’s students aiming to build a standout HBS application from the ground up.

Managing Your Online Presence for MBA Apps

Social Media and Online Presence: 10 Tips for MBA Applicants

MBA Goals Worksheet

A concise worksheet to clarify your MBA career goals and articulate the “why MBA, why now, and why this school” with precision.