Leland+ for MBA

7 Common Mistakes to Avoid in MBA Applications

Are you gearing up to apply to MBA programs and want to ensure your application stands out? Join me, Emily, for an insightful session on the 7 Common Mistakes to Avoid in MBA Applications. With an MBA from the UC Berkeley Haas School of Business and 10 years of professional MBA coaching experience, I've guided hundreds of applicants through the intricate admissions process. This event will provide an overview of several key aspects of the application process, and equip you with knowledge of what to being doing NOW to set yourself up for success in Round 1 applications. Whether you're considering a traditional full-time MBA, a part-time MBA, or any other format, this session will equip you with the knowledge to avoid common pitfalls and maximize your chance of success. Spaces are limited, so be sure to RSVP and secure your spot. I look forward to helping you navigate your MBA journey with confidence!

5 Best Practices for Writing an Excellent MBA Essay [6/3/2026] (Recording)

Great MBA essays don’t just sound polished, they make admissions readers remember you long after they finish reading. This session is for applicants who want a clearer understanding of what separates average essays from truly compelling ones. You’ll learn five core best practices for building a strong narrative, writing with more clarity and specificity, and aligning your essays with what top MBA programs are actually looking for. Join live to ask questions about your own essays and hear practical guidance from an expert MBA coach with dual degrees from M7 programs. The speaker has worked closely with applicants on crafting standout applications and will share the patterns they see across successful essays and common mistakes. Expect actionable insights and feedback similar to what’s covered in 1:1 admissions coaching conversations.

Avoid Messy Algebra on the GMAT: Mixtures and Weighted Averages [6/4/2026] (Recording)

GIVEAWAY DURING THE EVENT: Join live for the chance to win a free GMAT Bootcamp seat! Mixture and weighted average questions on the GMAT often look calculation-heavy, but top scorers know how to solve them with far less algebra than most test takers use. This session is for MBA applicants who want faster, cleaner ways to approach these common quant problems. You’ll learn how to recognize efficient setups, avoid the messy calculations that waste time, and apply strategies that improve both speed and accuracy on test day. Join live to work through problems step by step and ask questions about your own GMAT prep. The speaker is an expert GMAT tutor who scored a 790 and regularly helps candidates simplify difficult quant concepts. They’ll share the patterns they see across high scorers and the kinds of shortcuts and frameworks typically covered in focused 1:1 prep sessions.

Ten things you can do today to launch your MBA application journey. [6/10/2026] (Recording)

The MBA application journey can feel overwhelming—but it doesn't have to start that way. The secret isn't finding a shortcut; it's knowing exactly where to begin. Whether you're 6 months out or just starting to explore your options, there are concrete, high-impact actions you can take right now to build momentum and set yourself up for success. This workshop breaks down ten practical steps you can take today to launch your MBA application journey with clarity and confidence. From strengthening your academic and test profile to crafting your narrative, identifying the right schools, and preparing the people in your corner, you'll leave with a clear action plan—not just inspiration. By the end of this session, you will be able to: * Identify the immediate steps that will have the greatest impact on your candidacy, no matter where you are in the process. * Strengthen your academic and test profile by addressing gaps proactively and positioning yourself for success. * Showcase career progression and leadership through an accomplishment-based resume and targeted professional achievements. * Begin crafting your story by clarifying your motivations, values, and post-MBA goals. * Secure powerful recommendations by selecting and preparing the right advocates early. * Demonstrate authentic school fit through research-driven insights that align your goals with each program's unique offerings.

AMA: M7 MBA Admissions and MBB Recruiting [6/9/2026] (Recording)

Want to break into an M7 MBA program and land an offer from MBB? Join Alec Emmert, a Wharton MBA, former McKinsey consultant, and former McKinsey interviewer, for an open, judgment-free coaching session on MBA admissions, consulting recruiting, and career reinvention. Alec was admitted to Wharton at 35 with a 2.85 undergraduate GPA and later joined McKinsey after being rejected in a previous application cycle. In this session, he’ll share the lessons, strategies, and hard-earned insights that helped him overcome nontraditional odds and answer your questions directly. Bring anything you want to ask about MBA applications, M7 positioning, consulting interviews, networking, overcoming weak spots, or building a compelling story.

Why MBA, Why Now, Why [X] Program: Answers that Define Your App [6/11/2026] (Recording)

Few questions matter more in MBA admissions than why you want an MBA, why this is the right moment, and why a particular program is the right fit. Yet many applicants answer them superficially. This session will explore how to develop thoughtful, credible, and differentiated responses to these foundational questions, and why the quality of those answers often determines the strength of the entire application. Attendees will leave with a framework for articulating a sharper and more persuasive admissions narrative.

The Overrepresented Applicant’s Blueprint to MBA Admissions [6/8/2026] (Recording)

Many MBA applicants from consulting, finance, and technology backgrounds underestimate one of the central challenges of the admissions process: differentiation. In this workshop, I'll breaks down how admissions committees evaluate “overrepresented” applicant demographics — and, more importantly, what separates memorable candidates from interchangeable ones. Drawing on experience coaching applicants across M7 and top global MBA programs, the session explores how candidates can move beyond prestige signaling and build a more distinctive, cohesive, and authentic application narrative. Participants will learn how to: * Understand how admissions committees evaluate candidates from highly competitive industries * Identify the most common positioning mistakes made by finance, consulting, and tech applicants * Build stronger differentiation across essays, resumes, interviews, and recommendation strategies * Develop clearer personal themes, leadership narratives, and career vision * Communicate impact and self-awareness beyond titles, brands, and technical accomplishments * Highlight distinctive experiences, perspectives, and motivations that create memorability * Avoid “over-coached” applications and develop more authentic storytelling * Position career transitions, long-term goals, and leadership potential more strategically Whether you come from investment banking, private equity, consulting, big tech, product management, engineering, or another highly represented background, this session is designed to help you better understand how to stand out in one of the most competitive areas of MBA admissions.

HELP -- I'm Non-Traditional! AMA with Jessica B [6/8/2026] (Recording)

You didn't take the standard path. That doesn't mean you can't get into a top program — it means you need a sharper strategy than most. This is an open AMA for applicants who don't fit the typical mold: career changers, military veterans, physicians, founders, late-career applicants, people with non-linear resumes, or anyone who's ever wondered whether admissions committees will know what to do with them. I've worked with all of you. Since 2006, my clients have come from backgrounds that don't map neatly onto the McKinsey-to-HBS pipeline — and they've gotten into M7 programs anyway, frequently with scholarship. Three times Poets & Quants has recognized me as one of the best admissions consultants in the field. Bring your specific situation. Ask me whether your background is a liability or an asset, how to frame a career that's hard to explain in 250 words, whether EMBA or full-time MBA makes more sense for where you are, or anything else that's been keeping you up at night. No slides. No agenda. Just answers.

The Reapplicant's Advantage: Turning Setback into Strategy. [6/15/2026] (Recording)

For many successful MBA graduates, rejection was not the end of the journey—it was the turning point. When approached with strategy, reflection, and renewed purpose, reapplying can transform a setback into a compelling statement of resilience, growth, and focus. Admissions committees respect candidates who demonstrate perseverance, self-awareness, and the ability to learn from experience—but only when that growth is clear, specific, and credible. This workshop will help you turn a “ding” into a competitive edge. You’ll learn how to conduct a clear-eyed assessment of your previous application, identify what may have held you back, highlight meaningful progress since your last submission, and approach the reapplicant essay with authenticity and impact. More than damage control, the reapplication process is an opportunity to show the admissions committee that you are stronger, more prepared, and more intentional than before. Done well, your reapplication can tell a sharper, more mature, and more persuasive story. By the end of this session, you will be able to: * Conduct a candid self-assessment to identify weaknesses in your previous application and opportunities for improvement. * Demonstrate tangible growth through professional achievements, academic progress, leadership development, and deeper extracurricular or community impact. * Refine your school strategy by aligning more precisely with programs where your fit, goals, and competitiveness are strongest. * Craft a powerful reapplicant essay that emphasizes resilience, growth, and renewed commitment—without sounding defensive or making excuses. * Strengthen recommendations and school engagement by securing enthusiastic advocates and building more authentic connections with your target programs.

Intel Collection for the MBA: Schools, Careers, and the Application [6/11/2026] (Recording)

This is the second session in the MDMP for MBA series series structured around the seven phases of the Military Decision-Making Process. Each session stands on its own, but together they form a complete framework for military and veteran applicants to systematically and strategically approach the MBA admissions process. In this session, we'll focus on mission analysis and cover how to collect HUMINT and AI-enabled SIGINT to improve your understanding of the critical elements of MBA application: target schools (including class profiles, employment outcomes, and culture), post-MBA career paths (industries, functions, recruiting pipelines, compensation), and the components of the application itself (essays, recommendations, and academic preparation. We'll also cover resources available to military and veteran applicants, from the GI Bill and Yellow Ribbon to Service to School and school veterans clubs. By the end, you'll know how to build your candidate school list, how to research post-MBA careers, and how to gather the intelligence that makes every later decision in the process a sound one. Hosted by Ian Kennedy, former Army Special Forces (18E, 1st SFG) and Stanford MBA/MS, who has coached military and veteran applicants into admissions at Harvard, Stanford, Columbia, LBS, Duke, and more.

Get Glowing Letters of Recommendation: Selecting and Preparing Your Recommenders [6/2/2026] (Recording)

GIVEAWAY DURING THE EVENT: Join for the chance to win a free coaching session! After this session, you'll know how to identify the right recommenders for your MBA applications and how to brief them so their letters reflect the qualities adcoms actually look for. We'll cover how to choose recommenders who can speak to leadership and growth, what context and talking points to give them, and how to handle situations where your best option is an imperfect one. Attending live means you can ask about your specific recommender situation and hear how the coach thinks through cases that don't fit the standard advice. The coach works with MBA applicants on this every cycle and brings a clear sense of what separates letters that land from letters that get skimmed.

Your MBA Application Roadmap

This is the companion deck for Leland's flagship MBA week, for the session I ran on mapping your MBA application roadmap. Given the high demand for these slides, I tried to make these available as soon as possible -- and completely free. Reach out if you're hoping to work on a roadmap for yourself, and are looking for 1:1 coaching. This is a gameplan, but working with a coach to execute on this is where we offer by far the most leverage. I hope this resource is a great kickstarter for you and gives you much better line of sight into what this process holds..

Inside the Mind of an MBA Admissions Committee [6/1/2026] (Recording)

What actually happens when your application is reviewed? This session offers a behind-the-scenes look at how admissions committees evaluate candidates, compare profiles, and make difficult decisions among highly qualified applicants. Attendees will gain insight into what drives admissions decisions beyond surface-level credentials and learn how to frame their candidacy in a way that resonates with the evaluators behind the process.