Sales

Founder of a sales coaching business, following a successful enterprise sales career. Established sales development programmes and led sales that have directly helped organisations generate over £1bn of sales and achieve 70% win rates. Coached over 150 sellers in the end to end sales cycle, sharing practical experiences and techniques for successful deal planning, lead generation, qualification, stakeholder management, business case development, negotiation, closing and customer on-boarding. Have lived and worked in USA, Europe and Asia.  Have helped 100+ early-career employees develop sales and communication skills. 5 star sales mentor on the “Growth Mentor” platform and a top 10 sales mentor on ADPList.

I didn't plan a career in sales — I built one, step by step, across some of the most demanding and prestigious environments in the luxury hospitality industry. Starting out in operations and working my way through every level of a sales function, from coordinator to Director of Sales, I have spent over a decade learning what it truly takes to perform, lead, and grow in a commercial role. Along the way, I have directly managed and coached teams of up to 16 people across Dubai, Bangkok, and London — navigating everything from hotel openings and global market strategies to leadership programmes and revenue targets in the middle of a pandemic. I hold a BA and MSc in Economics from the University of Cagliari, and a postgraduate Master's in Five Star Hotel Management from LUISS Business School in Rome — an education that gave me both the analytical rigour and the industry grounding to lead with confidence. Over the course of my career, I have formally managed and mentored 25+ professionals, and I know firsthand what separates people who plateau from those who keep climbing. If you are building a career in sales — especially in hospitality or luxury — and want honest, experienced guidance from someone who has sat in every chair along the way, I'd love to work with you.

Sales are not science but an art, and it requires a lot of practice. Sure, we all have those monthly targets to hit, but the connections you build along the way? That can benefit you a lifetime. I have 10 years of sales experience managing customers of all sizes, from start-ups to Fortune 500 to grow their businesses. My counterparts range from execution levels to founders and VCs, but also internal stakeholders. My work covers business development, partner development and also account management. I manage XXM+ USD revenue every quarter and have been constantly over-achieving target. I am senior sales leader at Google and also part of the recruiting committee.

With a background in business development and partnership sales at top organizations like the NBA and Wasserman, I’ve spent years mastering how to build strong relationships, pitch with purpose, and close high-impact deals. I now coach others to grow their careers in sales by teaching the networking strategies, communication skills, and mindset shifts that open doors and drive real results.