E-Commerce & DTC Coaching, Events, and Resources

Hi, I’m Natalie - founder of Bloomable, a Canadian-born wellness brand that’s surpassed seven figures in revenue. I’ve built everything from the ground up from product development and branding to paid ads, email marketing, and scaling operations all while staying true to the mission and story behind the brand. Beyond e-commerce, my passion lies in helping people figure out what’s next whether it’s finding a new career path, shifting industries, or making the leap from corporate to entrepreneurship. I believe life’s too short not to love what you’re building, and I love helping others find that same sense of clarity and courage. My approach is real, practical, and rooted in experience because I’ve lived every stage of it myself (and made plenty of mistakes along the way).

Welcome to my profile! With a robust background in product management and strategic development at Amazon, I specialize in driving innovation and growth in the e-commerce and direct-to-consumer (DTC) sectors. My experience includes launching AI-driven programs and optimizing seller engagement, which unlocked significant sales opportunities and improved marketplace experiences. Prior to Amazon, I honed my skills at McKinsey & Company, where I led data-driven strategies for global clients, enhancing customer engagement and operational efficiency. If you're looking to elevate your e-commerce strategy or streamline your DTC operations, let's connect and create a tailored plan for your success!

Having seen e-commerce & DTC evolve from the very beginning, I get a ton of energy from helping current e-commerce & DTC marketing leaders become even more successful at what they do. My deepest expertise is in performance marketing and I've actively led all areas of marketing. I also focus on coaching marketing leaders to work more effectively with CEOs, CFOs, and investors - especially private equity investors, where the stakes and scrutiny are highest.

Justin Thompson – Entrepreneur, CEO, and DTC Expert Justin Thompson is the founder and CEO of Madluvv, a powerhouse beauty brand that has generated over $100 million in direct-to-consumer sales across its website, Amazon, and major retailers. With a passion for innovation and an obsession with delivering exceptional customer experiences, Justin has built Madluvv into a thriving e-commerce success story. Before launching Madluvv, Justin honed his leadership skills as the Director of Sales at FamilyLink (acquired by MyHeritage) and as a Regional Manager at Vivint (acquired by Blackstone), where he led high-performing door-to-door sales teams. His entrepreneurial journey began at age 21, taking him across the globe to Karachi, Pakistan, and Toronto, Canada. Now, with years of hands-on experience in scaling businesses, mastering e-commerce, and leading teams, Justin is dedicated to mentoring and empowering small business owners. His expertise spans creating a go to market strategy, brand building, direct-to-consumer strategies, and leadership development, making him a sought-after guide for entrepreneurs looking to scale and succeed in competitive markets. Whether you're an aspiring founder or a growing business looking for strategic insights, Justin’s real-world experience and proven track record can help you take your business to the next level.