Leland+ Content Library

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Recruiting Stories from Recent Analysts

Recruiting Stories from Recent Analysts

Candid accounts of what worked (and what failed) in real S&T interviews, networking, and offer negotiation processes.

Kemi A.
What Makes a Successful Master’s Applicant in 2025?

What Makes a Successful Master’s Applicant in 2025?

​Graduate admissions are evolving—and so are the traits that top programs look for. In this session, expert Leland coach Loubna B. will break down what makes a standout Master’s applicant in today’s landscape, from academic readiness to global perspective and career clarity. ​Whether you’re preparing to apply this cycle or planning ahead, you’ll walk away with clear, actionable insights to strengthen your Master’s applications in 2025 and beyond.

Loubna B.
Classic vs Unconventional Case Types

Classic vs Unconventional Case Types

An overview of classic vs unconventional case types for management consulting.

Ian G.
Ian G.
Furnish Apartment Exercise

Furnish Apartment Exercise

An overview of the Furnish Apartment exercise for management consulting.

Ian G.
Ian G.
You Think You Know ChatGPT? Think Again

You Think You Know ChatGPT? Think Again

ChatGPT has taken the world by storm — but do you really know how to talk to it? In this eye-opening session, expert AI coach Solomon C. will reveal ChatGPT’s “secret language” — the patterns, phrasing, and frameworks that separate casual users from true AI power-users. ​You’ll learn: ​- The hidden logic behind ChatGPT’s responses - ​How to craft prompts that get better, faster, and smarter results ​- Real examples of everyday and professional use cases that level up your work ​- Whether you’re an AI beginner or already experimenting daily, this session will change the way you use ChatGPT forever.

Solomon C.
The Sales Cover Letter Template That Gets You Hired

The Sales Cover Letter Template That Gets You Hired

Don't let your cover letter get ignored. Use our fill-in-the-blank template and proven frameworks to craft a sales cover letter that lands interviews.

Lindsay S.
Lindsay S.
Boston Consulting Group: Application Overview

Boston Consulting Group: Application Overview

A practical guide to every component of the BCG recruiting process. Learners will gain actionable strategies for crafting strong resumes and cover letters, networking effectively with consultants and alumni, and mastering both case and behavioral interviews.

Justin K.
Justin K.
AI Marketing: Introduction

AI Marketing: Introduction

Introduction to the AI in Marketing course.

Albert C.
Albert C.
Waitlist 101 Guide

Waitlist 101 Guide

• Mindset shift: from “waiting” to “strategic repositioning” • Common emotional pitfalls (panic, over-updating, disengagement) • How to maintain professionalism and perspective • Setting intentions for the next 4–8 weeks • Quick self-checklist: “Am I reacting or responding?”

Victoria R.
Victoria R.
Breaking Into VC: What It Takes to Launch Your Career

Breaking Into VC: What It Takes to Launch Your Career

In this panel, Suzie M. and Katya E. will share what it really takes to land a role in one of the most competitive fields in business. You’ll learn how candidates stand out in the recruiting process, what firms look for beyond the resume, and the skills that set future investors apart. ​From sourcing and evaluating deals to building networks and demonstrating investment judgment, the discussion will cover the core qualities that matter most. Whether you’re coming from banking, consulting, tech, or just starting your career exploration, this session will give you actionable insights into how to position yourself for success in VC.

Katya E.
Suzie M.
2 contributors
Forward-Deployed Engineers & AI Services-Led Growth

Forward-Deployed Engineers & AI Services-Led Growth

Explores the FDE role in detail: client-facing integration, technical implementation, rapid prototyping, and serving as a bridge between engineering and GTM, supported by insights from a16z and industry examples. Assignment encourages role research and personal reflection.

Angela W.
Angela W.
Sales & Trading-Specific Tips

Sales & Trading-Specific Tips

Advanced, S&T-only advice on technical questions, market knowledge, and desk-specific behavior that lands the offer.

Kemi A.
Translation & Accessibility (using DeepL and ChatGPT)

Translation & Accessibility (using DeepL and ChatGPT)

Discover how AI improves clarity and inclusivity through translation and plain-language rewriting.

Breanne W.
Breanne W.
Industry Placement & Recruiting Landscape

Industry Placement & Recruiting Landscape

Identify where Kellogg grads go - from consulting and PE/VC to CPG, tech, and sustainability - and what this reveals about the school’s career DNA.

Kristen J.
Kristen J.
Structure Down vs Build Up Approach

Structure Down vs Build Up Approach

An overview of the structure down approach vs the build up approach for management consulting.

Ian G.
Ian G.
MBA Interview Series: Columbia

MBA Interview Series: Columbia

​The Columbia Business School interview is your chance to move beyond the application and show who you are as a candidate. In this event, Melanie E. (a former CBS Adcomm and interviewer) will walk you through what to expect, how to prepare, and strategies to stand out in the CBS interview process. You’ll gain insight into the types of questions asked, how to tell your story with confidence, and what Columbia admissions committees value most in applicants. ​Whether you’re applying this round or preparing for the future, this session will give you the tools to approach your interview with clarity, poise, and authenticity.

Melanie E.
Melanie E.
Checking & Quality Control (using Writer AI)

Checking & Quality Control (using Writer AI)

Learn how AI reviews text for accuracy, tone, and consistency to ensure quality output.

Breanne W.
Breanne W.
Tracking & Documentation (using Notion AI)

Tracking & Documentation (using Notion AI)

See how AI automates meeting notes, summaries, and project documentation for faster reporting.

Breanne W.
Breanne W.
Proving the ROI of AI: How PMs Turn Models into Business Impact

Proving the ROI of AI: How PMs Turn Models into Business Impact

Proving the ROI of AI: How PMs Turn Models into Business Impact AI means nothing without outcomes. This session teaches PMs how to connect model metrics (precision, recall) to product metrics (conversion, retention) and ultimately to business value. Using the Taskly case study, learn how to measure, communicate, and sell AI impact to executives and stakeholders. Learning Objectives Master the AI ROI Formula: Model → Feature → User → Business → ROI. Build an Impact Dashboard to track user and business improvements from AI features. Craft persuasive narratives that win stakeholder support for AI initiatives.

Avinash M.
Avinash M.
Advice for Designers on Craft

Advice for Designers on Craft

A guide for designers on how to hone your craft, build a portfolio that stands out, and land your dream design job.

Shannon L.
Shannon L.

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