Leland+ Content Library

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Introduction to MBA Narrative Brainstorming

Introduction to MBA Narrative Brainstorming

Learn to uncover and articulate your personal and professional story—clarifying what drives you, what you’ve done, and where you want to go—to form the foundation for your MBA applications.

Joshua C.
Joshua C.
AI Marketing: Loyalty

AI Marketing: Loyalty

Using AI for the loyalty stage of the marketing funnel.

Albert C.
Albert C.
Checking & Quality Control (using Writer AI)

Checking & Quality Control (using Writer AI)

Learn how AI reviews text for accuracy, tone, and consistency to ensure quality output.

Breanne W.
Breanne W.
Perfect Your Elevator Pitch

Perfect Your Elevator Pitch

Why use an elevator pitch? What are the key elements to introducing yourself and making a good first impression? How do you use an elevator pitch? Career Coach Connie Ma will guide you through creating a self-introduction or elevator pitch which you can use in any social or professional situation to leave a good first impression. We will discuss how to talk about yourself, how to talk about tricky parts of your past employment history, and how to adjust your self-introduction to suit any situation you may find yourself in. Come work with us on your self-introduction, practice with others, and become more confident in representing yourself!

Connie M.
Your Narrative Arc: Current Path vs Dream Career vs Disconnect

Your Narrative Arc: Current Path vs Dream Career vs Disconnect

Map your current trajectory, envision your dream career, and identify the gap that an MBA can help bridge.

Joshua C.
Joshua C.
Conclusion of Module 1

Conclusion of Module 1

Review your progress and refine your brainstorm to prepare for essay drafting.

Joshua C.
Joshua C.
Connecting Your Personal and Professional Experiences

Connecting Your Personal and Professional Experiences

Learn how to weave together your personal motivations and professional experiences into a cohesive, authentic story.

Joshua C.
Joshua C.
Waitlist Action Planner Template

Waitlist Action Planner Template

• Weekly layout (Weeks 1–6) • Sections for: school engagement, updates, achievements, outreach, mindset goals • Columns for tracking actions, deadlines, and communications sent • Example of a completed plan for inspiration • Summary section for final reflection

Victoria R.
Victoria R.
Research & Information Gathering (using Perplexity)

Research & Information Gathering (using Perplexity)

Explore how AI compiles and organizes data or articles into concise, trustworthy summaries.

Breanne W.
Breanne W.
Intro to MBA Essay Writing

Intro to MBA Essay Writing

Translate your narrative into compelling MBA essays that demonstrate clarity of purpose, authenticity, and school fit.

Joshua C.
Joshua C.
Columbia Business School: General Overview

Columbia Business School: General Overview

Holistic information about Columbia Business School's admission statistics and program.

Victoria R.
Victoria R.
Boston Consulting Group: Application Overview

Boston Consulting Group: Application Overview

A practical guide to every component of the BCG recruiting process. Learners will gain actionable strategies for crafting strong resumes and cover letters, networking effectively with consultants and alumni, and mastering both case and behavioral interviews.

Justin K.
Justin K.
Checklist: PhD School List Development and Prospective Faculty Search

Checklist: PhD School List Development and Prospective Faculty Search

Stop wasting time: Use this actionable framework to build your PhD school list and find the right faculty mentors. Learn how to target programs that match your research and maximize your admissions odds.

Debby C.
Debby C.
MIT Sloan: School Overview and Brand

MIT Sloan: School Overview and Brand

An overview of MIT Sloan and its unique brand.

Justin K.
Justin K.
If You’re Admitted vs. If You’re Not – Next Steps and Growth Opportunities

If You’re Admitted vs. If You’re Not – Next Steps and Growth Opportunities

• What to do immediately if admitted off the waitlist (next steps checklist) • If not admitted: reframing and reapplication mindset • How to carry lessons forward to strengthen next cycle applications • Managing timelines (deposits, deferrals, reapp deadlines) • Closing encouragement: progress > perfection

Victoria R.
Victoria R.
MIT Sloan: Example Cover Letter

MIT Sloan: Example Cover Letter

An example of a cover letter for the MIT Sloan MBA application.

Justin K.
Justin K.
How to Land Your First Job in Product Management (November 2025)

How to Land Your First Job in Product Management (November 2025)

​Breaking into product management can feel daunting, especially if you don’t come from a traditional PM background. In this session, expert coaches Vaibhav G. (Microsoft), Zen L. (AWS), and Britton O. (Uber) will walk you through the steps to land your first role—covering how to position your skills, build relevant experience, and navigate the recruiting process with confidence. ​You’ll learn what hiring managers look for in early-career PMs, how to tailor your resume and LinkedIn to highlight transferable strengths, and practical strategies for standing out in interviews. Whether you’re a student, career switcher, or just curious about PM, this session will equip you with actionable tips to kickstart your product management career.

Zen L.
Britton O.
Vaibhav G.
3 contributors
September Surge Series - Get Clarity (Part 1)

September Surge Series - Get Clarity (Part 1)

The “September Surge” is when hiring heats up, and I'm here to help you land your next role faster—with less stress and more confidence. Join my 4-part webinar series on Leland to unlock proven frameworks, actionable strategies, and a live demo of a leading job search app—trusted by high-achievers worldwide. Get Clarity on What You Want Description: Kick off your job search with purpose. Learn how to define your career vision, identify your strengths, and set clear, motivating goals. We’ll share proven frameworks for self-assessment and values alignment—so you can focus your job search and feel confident about your direction.

Lee B.
Lee B.
Identify Your Missing Piece

Identify Your Missing Piece

• Walk through a real or hypothetical example of identifying gaps • How to differentiate between “substance gaps” and “communication gaps” • Example of turning a weakness (e.g., low quant score) into an update plan • Framework recap: Story – Strength – Fit • Call to action: complete your self-audit and select 1–2 improvement priorities

Victoria R.
Victoria R.
LSAT 101: Final Prep for October and November LSAT

LSAT 101: Final Prep for October and November LSAT

​With the October and November LSAT dates just around the corner, now is the time to lock in your final prep. In this session, Leland coach Zack A., who has helped students achieve top LSAT results, will share strategies to maximize your performance in the weeks leading up to test day. ​You’ll learn how to fine-tune your study plan, strengthen your timing and accuracy, and avoid the last-minute mistakes that cost valuable points. Zack will also cover section-specific tactics and test-day best practices so you can walk in confident and ready. Whether you’re aiming for a score jump or maintaining consistency, this workshop will help you finish your prep strong.

Zack A.
Zack A.

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