Leland+ Content Library

Columbia Business School: General Overview

Holistic information about Columbia Business School's admission statistics and program.

Columbia Business School: The NYC Advantage

A deep dive into how Columbia Business School's geographic positioning puts it at a unique advantage.

Columbia Business School: Essay Brainstorming Template

A template to help prospective applicants to Columbia Business School brainstorm essay ideas.

Boston Consulting Group: Networking and Firm-Specific Elements

An in-depth guide to building authentic connections and navigating BCG’s unique recruiting nuances. This module helps learners understand how to network effectively, engage alumni and recruiters with genuine curiosity, and stand out through thoughtful outreach.

Boston Consulting Group: Interview Prep

Overview of BCG’s interview process. Learners will master both the case and behavioral formats, understand what interviewers evaluate, and develop habits to stay calm, structured, and authentic throughout.

AI Marketing: Introduction

Introduction to the AI in Marketing course.

AI Marketing: Awareness

Using AI for the awareness stage of the marketing funnel.

AI Marketing: Consideration

Using AI for the consideration stage of the marketing funnel.

Columbia Business School: Brand and Culture

An overview of Columbia Business School's brand and culture.

Work With Me!

Learn about personalized coaching options to refine your essays, story, and overall MBA strategy. Get an overview of the personalized coaching options Joshua can offer to refine your essays, story, and overall MBA strategy.

Intro to MBA Essay Writing

Translate your narrative into compelling MBA essays that demonstrate clarity of purpose, authenticity, and school fit.

Writing the “Why MBA?” Essay

Learn to clearly articulate why you need an MBA now, why each school fits, and how it connects to your long-term vision.

Writing the STARR Essay

Master the STARR (Situation, Task, Action, Result, Reflection) framework to highlight your leadership, impact, and growth.

Writing the STARR Essay

Master the STARR (Situation, Task, Action, Result, Reflection) framework to highlight your leadership, impact, and growth.

Tailoring Your Story for Different Schools

Adapt your core story for different MBA programs while maintaining consistency and authenticity.

Work With Me!

Learn about personalized coaching options to refine your essays, story, and overall MBA strategy. Get an overview of the personalized coaching options Joshua can offer to refine your essays, story, and overall MBA strategy.

Tailoring Your Story for Different Schools

Adapt your core story for different MBA programs while maintaining consistency and authenticity.

Boston Consulting Group: Application Overview

A practical guide to every component of the BCG recruiting process. Learners will gain actionable strategies for crafting strong resumes and cover letters, networking effectively with consultants and alumni, and mastering both case and behavioral interviews.

Your Problem Statement: The Most Significant Issue You Care About Solving In Your Career

Identify the problem or opportunity that most motivates you and articulate how it connects to your long-term goals.

Crafting Your Throughline

Distill your story into a central theme or “throughline” that ties together your experiences and goals.