Leland+ Content Library

The 2025 Video Interview Guide Yale & Kellogg

This comprehensive guide covers the essentials for your video interview components for Yale School of Management (SOM) and Northwestern Kellogg School of Management. It includes format, timing, evaluation criteria, common questions, and expert strategies for preparation and delivery.

MBA Essays with AI the Right Way

AI tools are changing how applicants approach MBA essays—but using them effectively (and ethically) is the real challenge. In this session, expert Leland coach Eric L. will show you how to leverage AI to brainstorm, structure, and refine your essays while keeping your unique voice front and center. ​By the end, you’ll know exactly how to make AI your ally in the application process and walk away with actionable strategies to craft essays that stand out to admissions committees.

Breaking Into Business Operations and Strategy

Strategy and BizOps roles have become some of the most sought-after positions for those looking to drive high-impact decisions across startups, tech companies, and Fortune 500s. But what does it take to land one of these roles—and thrive once you're in? ​In this panel, professionals currently working in Strategy and BizOps will share how they broke in, what the day-to-day actually looks like, and how to stand out during the recruiting process. Whether you’re coming from consulting, finance, or a totally different background, this session will give you the clarity, insight, and practical advice to pursue a career in this fast-growing space.

How to Practice Frameworking

An overview of how to practice frameworking for management consulting.

Number Properties 6

GMAT Number properties 6 of 10

Interview Prep Workbook

Use this workbook to organize your interview preparation, practice responses, and build confidence for any interview scenario.

From Strong to Unforgettable: Crafting Essays That Break Into the Ivies

Applying to college can feel overwhelming—but with the right strategy, your application can truly stand out. In this workshop, Abigail L.—a Harvard-educated admissions consultant who has guided 600+ students to top schools including Harvard, Yale, Princeton, Stanford, and MIT—will share what sets successful applicants apart.

Waitlist 101 Guide

• Mindset shift: from “waiting” to “strategic repositioning” • Common emotional pitfalls (panic, over-updating, disengagement) • How to maintain professionalism and perspective • Setting intentions for the next 4–8 weeks • Quick self-checklist: “Am I reacting or responding?”

Unlock Your Story: Writing a Powerful BYU Essay #4

​Essay #4 is one of the most important—and most personal—parts of the BYU application. In this session, you’ll learn how to transform your experiences, values, and aspirations into a compelling narrative that resonates with admissions officers. We’ll cover what BYU is really looking for in this essay, common pitfalls to avoid, and practical strategies to make your writing authentic, memorable, and powerful. ​The session will be led by Darla T., a Leland coach with extensive experience guiding students through competitive admissions processes. She’ll share frameworks and actionable tips to help you unlock your story and approach Essay #4 with confidence.

Columbia Business School: Essay Strategy

An overview of how to best approach Columbia Business School's application essays and how to stand out.

Career Move Criteria Template

This template helps you define and prioritize the key criteria for your next career move, giving you clarity on what matters most and a framework for evaluating opportunities.

Becoming an AI Product Manager without a technical AI background

​Building a career as an AI Product Manager doesn’t require a formal background in AI—you just need the right mindset, strategic tools, and storytelling prowess. In this session, you’ll learn how product leaders transition into AI-focused roles by understanding what separates successful AI PMs from generalists: how to build cross-functional credibility, spot high-impact AI use cases, and weave strategy into technical conversations—even without a machine learning degree. ​Leading the session is Jiahong X., a Wharton MBA and current Meta product leader steering generative AI in advertising, with prior product roles at Google. Drawing from experience interviewing over 300 candidates and helping 50+ land roles at FAANG and beyond, Jiahong brings real-world frameworks, clarity on how to shift into AI PM roles, and actionable next steps—so you can strategically plan your path and begin making an impact in the AI space.

Communication Timeline & Etiquette Checklist

• When to send your first update (and how often to follow up) • How to structure your email cadence • Rules for event follow-up (e.g., after attending webinars or coffee chats) • Optional updates vs. overcommunication • Template calendar: sample outreach plan over 8 weeks

Being Objective-Driven: Management Consulting

An overview of being objective-driven for management consulting.

Why AI Adoption Fails (and What Success Looks Like)

Analyze real-world case studies to understand why AI initiatives stall and how successful ones sustain progress.

Not sure who to network with? Start here

Learn who to contact first, how to use your existing connections, and when to reach out for the best results.

Stress Management

Get practical, actionable strategies used by top-tier consultants to proactively manage project pressures and maintain mental resilience.

How to Create A Competitive College Application

​College admissions are more competitive than ever, and standing out requires more than just good grades and test scores. In this session, Kirsten S. (Admissions Committee @ Princeton), William F. (Director of Graduate Admissions @ UPenn), and Skyler A. (Assistant Director of Admissions @ Northwestern) will break down how to craft a cohesive, authentic application that highlights your unique strengths and story. ​You’ll learn how to approach your essays, choose the right recommenders, showcase your extracurriculars, and tie everything together into a compelling narrative that resonates with admissions officers. Whether you’re just getting started or finalizing your materials, this event will give you practical strategies and insider insights to put forward your strongest possible college application.

How to Land a Job as an AI Product Manager

​AI product management is one of the most exciting and fast-evolving roles in tech—but it can also be one of the hardest to break into. In this panel, Jeff N. (Principal PM @ Amazon), Nina O. (Former Lead PM @ Google), and Sonya K. (Former PM @ Microsoft) will share what it takes to land a PM role in the age of artificial intelligence, from building technical fluency to showcasing strategic thinking and cross-functional leadership. ​You’ll learn how top candidates position themselves for success, what hiring managers at companies like Meta, Google, and OpenAI are looking for, and how to stand out even without a traditional AI or engineering background. Whether you’re an aspiring PM or looking to transition into AI-focused products, this session will give you actionable insights and a clear roadmap to your next big opportunity.