Leland+ Content Library

Recommender Prep Packet – Timeline, Strategy, and Talking Points

A structured slide deck to guide recommenders through the application process, including school-specific expectations, key application themes, deadlines, and detailed examples to help them craft strong, personalized letters.

10-Week GRE Study Plan

A structured week-by-week GRE prep schedule covering verbal, quant, and practice exams to help applicants stay on track and build test-day readiness.

Deloitte Consulting Cover Letter Example – Pivot from Fashion to Strategy

A tailored MBA cover letter illustrating a transition from fashion to consulting, highlighting transferable skills in analytics, vendor management, and strategic operations.

Fuqua Essay Sample: 25 Random Things That Define Me

Discover how to craft a compelling "25 Random Things" essay for your MBA application, showcasing your unique personality and experiences.

3 Keys to Nailing the HBS Essay

Master the HBS essay! Learn 3 actionable writing tips to craft a compelling, authentic, and impactful essay that stands out to the admissions committee.

Framework: Leland's Ultimate Product Design Framework

Leland's top PMs and designers share a proven framework to create intuitive, user-centric products that solve real problems.

Framework: Hooked (User Acquisition & Retention)

Learn the "Hooked" model to create products users can't live without. A guide for PMs on user retention, triggers, and variable rewards.

How to Answer "Why an MBA?" for Duke Fuqua

A top admissions expert analyzes a successful deferred MBA essay for Duke Fuqua and breaks down how to answer the "Why is pursuing an MBA the right next step for you?" question.

How to Write the Fuqua Community Essay

A top MBA admissions expert analyzes a successful essay for Duke Fuqua and breaks down how to answer the "community" prompt and showcase your "Team Fuqua" spirit.

Investment Banking Cover Letter Template

Use this fill-in-the-blank template to craft a cover letter that stands out to investment banking recruiters.

The Importance of Behavioral Questions

Learn why behavioral questions are so important in interviews. This guide breaks down what recruiters are looking for and how to craft powerful, memorable answers.

Interview Prep Mentality

Learn how to approach interviews with the right mindset. We break down the key strategies to prepare for, stand out in, and land your dream job.

Dissecting the 3 Parts of an Interview

Ace your next interview! We break down the three key parts of an interview and give you the strategies you need to prepare for, stand out, and land the job.

Company Research: Cover Your Bases

Learn how to research the company you are applying to, starting with the initial research phases.

Transitioning to PM from Consulting

A step-by-step guide on how to leverage your consulting background to break into a PM role, with examples of how your consulting skills can apply to product management.

Brainstorming Strategies for Consulting Cases

Learn the core brainstorming strategies you'll need to excel in case interviews. We'll walk through techniques to generate creative and structured ideas.

Non-Business Prompts: Case Interview Exercises

A series of case interview exercises that don't have traditional business prompts. Learn how to apply structured thinking and logical reasoning to unconventional problems.

Mattress Market: A Case Study Walkthrough

Crack the case on the US mattress market. This case study covers market sizing, competitive analysis, and strategic recommendations to help a company thrive.

Market Sizing Walkthrough: US Fruit Market Guesstimate

This video breaks down a guesstimate problem: estimating the US fruit market. Learn the frameworks and math you need to ace your consulting case.

Beta Dental Insurance: A Profitability Case

Cracking the profitability case for a dental insurance company? See this example of analyzing the business, identifying key levers, and presenting a winning solution.