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How to Create a Competitive PhD Application

How to Create a Competitive PhD Application

Applying to PhD programs is about more than strong grades and test scores—it’s about demonstrating research potential, academic fit, and a clear vision for your scholarly path. In this session, Leland coach and former AdComs Director at Princeton and Penn, Melissa A. will break down exactly what makes an applicant stand out in a highly selective process. ​Whether you’re applying this cycle or planning ahead, you’ll leave with a clear strategy for building a strong, cohesive, and competitive PhD application.

Melissa A.
Melissa A.
 Authentic Storytelling for PEI Behavioral Interviews

Authentic Storytelling for PEI Behavioral Interviews

​McKinsey’s Personal Experience Interview (PEI) and other behavioral interviews can make or break your consulting application. Success isn’t just about rehearsing answers—it’s about telling authentic, memorable stories that highlight your leadership, impact, and problem-solving skills. Join expert coach Maria T. (Former recruiting lead at McKinsey) and learn how to refine your own stories and get personalized feedback to make sure they land. ​By the end, you’ll know how to craft and deliver stories that resonate—and feel confident showcasing your unique strengths in high-stakes behavioral interviews.

Maria T.
Maria T.
Rare Disease: Grow

Rare Disease: Grow

A walkthrough of the Rare Disease: Grow case for management consulting.

Ian G.
Ian G.
Ride-Hailing App: Organic

Ride-Hailing App: Organic

A walkthrough of the Ride-Hailing App: Organic case for management consulting.

Ian G.
Ian G.
Considerations for Profitability Frameworks

Considerations for Profitability Frameworks

An overview of considerations for profitability frameworks for management consulting.

Ian G.
Ian G.
How to Use Frameworking Exercises

How to Use Frameworking Exercises

An overview of how to use frameworking exercises for management consulting.

Ian G.
Ian G.
AI & Your MBA Application: Dos and Don'ts for Written Content

AI & Your MBA Application: Dos and Don'ts for Written Content

Are you thinking about using AI tools like ChatGPT to improve your MBA application essays, but are unsure how to do it ethically and effectively? Join me, M, for a practical and candid session designed to equip MBA applicants with the necessary knowledge and strategies for using AI to assist them in crafting authentic and compelling written content while remaining policy compliant. This session will help you understand how to responsibly integrate AI support into the written components of your application while maintaining your personal voice and authenticity. Learn how to use AI as a supportive tool without violating school guidelines or compromising the integrity of your narrative. I’ll share examples that show the difference between a compelling story that captures your real voice and an AI-produced generic essay.

M G.
Ecars: B2B Market Share

Ecars: B2B Market Share

A walkthrough of the Ecars: B2B Market Share case for management consulting.

Ian G.
Ian G.
How to Practice Frameworking

How to Practice Frameworking

An overview of how to practice frameworking for management consulting.

Ian G.
Ian G.
Bullet Proof Inc: Grow and Diversify

Bullet Proof Inc: Grow and Diversify

An walkthrough of the Bullet Proof Inc: Grow and Diversify case for management consulting.

Ian G.
Ian G.
Bullet Proof Inc: Grow and Diversify

Bullet Proof Inc: Grow and Diversify

An walkthrough of the Bullet Proof Inc: Grow and Diversify case for management consulting.

Ian G.
Ian G.
Buy This Home Exercise

Buy This Home Exercise

An overview of the Buy This Home exercise for management consulting.

Ian G.
Ian G.
Not All Case Types are Equal

Not All Case Types are Equal

An overview of the different case types in management consulting.

Ian G.
Ian G.
One Sentence Summary for Major Case Types

One Sentence Summary for Major Case Types

A brief one sentence summary for major management consulting case types.

Ian G.
Ian G.
Furnish Apartment Exercise

Furnish Apartment Exercise

An overview of the Furnish Apartment exercise for management consulting.

Ian G.
Ian G.
Take Back Base Exercise

Take Back Base Exercise

An overview of the Take Back Base exercise for management consulting.

Ian G.
Ian G.
Summary of Frameworking

Summary of Frameworking

A summary of frameworking for management consulting.

Ian G.
Ian G.
Classic vs Unconventional Case Types

Classic vs Unconventional Case Types

An overview of classic vs unconventional case types for management consulting.

Ian G.
Ian G.
Structure Down vs Build Up Approach

Structure Down vs Build Up Approach

An overview of the structure down approach vs the build up approach for management consulting.

Ian G.
Ian G.
Unconventional and Illegal Buckets

Unconventional and Illegal Buckets

An overview of unconventional and illegal buckets for management consulting.

Ian G.
Ian G.

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