Leland+ Content Library

Where AI Delivers Value

Learn the ten most common areas where AI creates measurable impact across industries.

How to Conduct Useful Customer Discovery Interviews

Learn the three-act interview structure (Context, Deep Dive, Future State), the golden rule of customer discovery (listen, don't pitch), and powerful JTBD questions that uncover real problems. Get specific guidance on what to ask and the five mistakes to avoid, from leading questions to interviewing only friends.

Synthesizing Interview Discoveries into Useful Insights

Learn how to consolidate interview data, identify patterns (problem, solution, pain point, language, and buyer patterns), prioritize insights using frequency × urgency framework, validate your JTBD statement with real customer language, and make three critical decisions: Is this worth solving? What's the MVP? Who do we build for first?

How Might We Framework Summary Guide

Reference covering what HMW is, how to write HMW statements step-by-step, good vs. bad examples with explanations, common mistakes to avoid (prescribing solutions, being too vague, ignoring research), insights for creating your own HMWs, and validation checklist. Use this to turn each key insight into 2-3 different HMW framings and select the most inspiring ones.

Sample Harvard MPH Global Health: Statement of Purpose

Learn from a successful statement of purpose for the Harvard MPH in Global Health program and discover how to write a compelling personal essay.

Jobs to Be Done Framework Reference Guide with Multi-Industry Examples

Reference guide covering the JTBD formula, real-world examples across B2B and B2C companies (Spotify, Peloton, Slack, HubSpot, Figma, and more), and quick tips for applying JTBD thinking to your startup. Use this to understand the framework deeply and see how different companies address different jobs for different customer segments.

Working Effectively with Your Supervisor

Master the art of managing up, ensuring clear communication, and securing the guidance you need to thrive on your project.

US-Style Networking: How To Land a Job in the States

Networking is one of the most powerful tools for landing opportunities in the U.S.—but it often looks very different from what international students and professionals are used to. In this workshop, Leland coaches Fiona T. (expert in finance recruiting), Madhuri M. (former hiring manager at Adobe), and Alyssa T. (Bain consultant) will break down the unique culture of U.S.-style networking and share practical strategies for building authentic connections that open doors to jobs and internships.

BCG Casey Chatbot 7 – Metro Financial Group (UCB)

Practice test 7

BCG Casey Chatbot 10 – National Health Trust (Ministry of Health)

Practice test 10

BCG Casey Chatbot 5 – AeroView (Spacescan)

Practice test 5

BCG Casey Chatbot 8 – Lifeguard (Vivita Project Wapple)

Practice test 8

BCG Casey Chatbot 1 – PolarTech (Edison)

Practice test 1

BCG Casey Chatbot 2 – Interstate Highway Corp (Highroad)

Practice test 2

Sample Written Communications to Supervisor

See real examples of effective emails for status updates, feedback requests, and tough conversations to manage your supervisor’s expectations.

BCG Casey Chatbot 3 – Novofoods (Mildana)

Practice test 3

BCG Casey Chatbot 4 – Transitz (Mover)

Practice test 4

Building a Technical Skills for Non-Technical PMs

A practical guide for non-technical Product Managers to build technical fluency and lead confidently in tech-driven teams.

Key Tips for Your First 100 Days

Nail your onboarding with a tactical checklist for building essential relationships, setting expectations, and delivering early wins.

Key Skills to Prioritize in Year 1

Focus your development efforts on the few core competencies—like structured thinking and executive presence—that drive promotions and impact.