Leland+ Content Library

How to Master Marketing Behavioral Interviews

Many marketing candidates struggle with behavioral interviews, not because they lack strong experiences, but because they haven’t learned how to present those experiences clearly and convincingly. This session is designed for candidates pursuing marketing roles who want to understand how interviewers evaluate behavioral answers and what separates average responses from memorable ones. You’ll learn how to structure stories using a clear framework, highlight measurable impact, and answer common marketing interview questions in a way that demonstrates strategic thinking and collaboration.

What You Need to Have Ready Before Medical School Applications Open

Medical school applications move quickly once the cycle opens, and applicants who prepare early are often the ones who submit the strongest materials. This session is for future applicants who want to understand what should already be in place before the application even opens. You’ll learn how to prepare your activities and clinical experiences, organize recommendation letters, and start shaping a personal narrative that reflects what admissions committees value.

The Unwritten Rules of Job Search Networking

"Cheat Sheet" from webinar on The Unwritten Rules of Job Search Networking

Inside Private Equity: Ask a PE Founder and Former BlackRock Director Anything

Private equity can be hard to break into and even harder to fully understand from the outside. This session is for candidates who want a candid look into the industry from someone who has operated at a high level and built their own firm. You’ll learn how private equity professionals think about investing, what the day-to-day actually involves, and how candidates can better position themselves for roles in the field.

PE 101: Technical Interview Essentials

Private equity technical interviews are demanding, and many candidates struggle to know which skills actually matter most. This session is for candidates looking to strengthen their PE interview performance with a clear, focused approach. You’ll learn how to navigate core technical topics like LBOs and deal mechanics, structure your thinking under pressure, and avoid the common mistakes that can cost you credibility in interviews.

How to Start a Career in Strategy & Operations

Breaking into Strategy & Operations roles can feel unclear—titles vary, expectations differ by company, and it’s not always obvious how to position your background. This session is for students and early-career professionals who want to understand how to break into S&O and what hiring teams actually look for. You’ll learn how to translate your experience into relevant skills, build a targeted recruiting strategy, and position yourself for roles across startups, tech companies, and larger organizations.

Building an AI Knowledge Wiki

Structure your context files so your AI agent always has the right information, retrieves it without guessing, and gives you specific answers instead of generic ones.

Build Your First AI Agent

AI agents are quickly becoming one of the most practical ways to automate workflows, but many people aren’t sure how to actually build one from scratch. This session is for builders and professionals who want hands-on guidance in creating their first AI agent. You’ll learn how to define a clear use case, connect tools and data sources, and design workflows that reliably execute tasks with minimal oversight.

Marketing Psychology Skill

"/marketing-psychology" applies psychological principles, mental models, and behavioral science to marketing. This skill covers persuasion, pricing psychology, buyer behavior, and growth frameworks with specific marketing applications for each. To install, run this in your terminal after downloading the file: unzip ~/Downloads/marketing-psychology-skill.zip -d ~/.claude/skills/marketing-psychology/

Non-US Elite MBA Pathways: INSEAD, HKUST & IESE

This session moves beyond school rankings to give you the strategic framework for building a truly global career. Join cross-cultural career coach Caolan Hunter (ex-On, Ogilvy) to learn how to integrate your career, education, and long-term life goals into a coherent international strategy. We will start by exploring the specific pathways offered by elite non-US business schools like INSEAD, HKUST, and IESE, using them as a lens to understand the bigger picture of strategic mobility. By the end of this session, you will stop thinking “US or nothing” and leave with a concrete, strategic shortlist of serious non-US MBA targets aligned with visa reality, your career goals, and your risk tolerance. Learning Objectives: What You Will Learn 1. The Real Global MBA Landscape: Understand the true power centers of business education beyond the United States and how they offer distinct advantages. 2. Visa & Post-Study Work Reality: Decode the practical realities of post-MBA life in Europe and Asia, focusing specifically on post-study work rights, the ease of corporate hiring for international graduates, and viable pathways to long-term residency. 3. Strategic Career Positioning: Learn how hiring logic differs from the US and why the smaller, more international cohorts at these schools can provide stronger access. We’ll explain where non-US MBAs over-perform, particularly in sectors like luxury, consulting, sustainability, finance, and deep tech. Key Outcomes: What You Will Walk Away With 1. A Reframed Worldview: You'll gain a new understanding of INSEAD, HKUST, and IESE not as "alternatives," but as premier, strategic choices for a global career. 2. Visa & Employability Clarity: You'll have clear, actionable insights into the post-MBA visa and employment landscape in Europe and Asia, ensuring your school choice leads to a real career outcome. 3. A Personal Viable Pathway Map: You will leave with the tools to build a personal map connecting your background to the right program and region, aligning your education with your long-term life goals. 4. Strategic Confidence: You will have the confidence and evidence to know that for many career paths, a non-US MBA is a strategic advantage, not a second-tier option.

The AI Skillset That Gives PM Candidates an Edge

AI is rapidly becoming part of the product manager’s toolkit, and candidates who understand how to apply it thoughtfully are starting to stand out in hiring processes. This session is for aspiring and current PMs who want to understand which AI skills actually matter and how to incorporate them into their product thinking. You’ll learn how PMs are using AI in real product workflows, which capabilities hiring managers are beginning to value, and how to demonstrate AI fluency in interviews and projects.

BossGPT: Using AI to Level Up Your Leadership

Unlock the power of AI to elevate your leadership skills in our upcoming event, "BossGPT: Using AI to Level Up Your Leadership." Join me as we explore how AI can enhance decision-making, communication, and leadership development. In this interactive session, we will focus on: * Recognizing prompting as the foundation of all influence — whether with people or AI. * Assessing your current prompting maturity and identify opportunities. * Prompting tactics that can free up time, enhance decision-making, & better support your team. * Envision the future of AI-human collaboration and how to position yourself for the next evolution of management. About Jeff: With over two decades of experience in marketing and leadership roles, including serving as Vice President at Cracker Barrel and Ahold Delhaize, I bring a wealth of knowledge to this session. As the author of "The Middle Matters," I specialize in empowering leaders at every level of organizations to drive business growth and build trust through innovative strategies. Whether you're a seasoned executive or an aspiring leader, this event will provide you with actionable insights to transform your leadership approach.

Startup Financial Modeling Skill

"/startup-financial-modeling" will build comprehensive 3-5 year financial models for early-stage startups, covering cohort-based revenue projections, cost structure, burn rate, runway, headcount planning, and fundraising scenario analysis. To install, run this in your terminal after downloading the file: unzip ~/Downloads/startup-financial-modeling-skill.zip -d ~/.agents/skills/startup-financial-modeling/

Using AI to Build a Stronger Private Equity Profile

AI can be a powerful tool for building a stronger private equity profile, but most candidates aren’t sure how to use it in a way that actually adds signal. This session is for aspiring PE candidates who want to leverage AI to sharpen their experience, materials, and overall positioning. You’ll learn how to use AI to refine your resume and deal narratives, deepen your investment thinking, and build differentiated projects that demonstrate real investor judgment.

Your Roadmap to a Career in Consulting

Breaking into consulting can feel confusing when there are multiple entry points, recruiting timelines, and expectations that aren’t always obvious. This session is for candidates who want a clearer roadmap for building a strong path into consulting. You’ll learn how successful applicants position their experience, how recruiting typically unfolds across firms, and what skills and preparation tend to matter most during the process.

Looking for a job? The Unwritten Rules of Job Search Networking

Most job seekers will find their next job through networking - 80-85% according to one recent article. But for many of us, we've never had to network - so reaching out to people to find a job can be daunting. This session will focus on the very practical side of networking, from outreach, to the conversation itself, to following up. Join me for this 1 hour session to gain insight into how to get started with your job search networking and how to overcome the fears that hold people back.

Tutor Skill

"/teach-me" acts as an adaptive conversational tutor that assesses baseline knowledge, builds a learning roadmap, teaches with analogies, checks understanding at each step, and closes with a summary and resources. To install, run this in your terminal after downloading the file: unzip ~/Downloads/teach-me-skill.zip -d ~/.claude/skills/teach-me/

AI Agents vs. Skills: How to Know What to Build

AI Agents and Skills handle tasks in fundamentally different ways. You don't want to create a custom agent when a simple skill will suffice, but a skill won't have the same scope an agent would. This guide outlines the differences between the two approaches and their use cases.

Email Manager Skill

"/email-manager" triages the user's inbox, sorts emails by urgency, skips noise, and produces ready-to-review reply drafts in the user's voice without sending anything automatically. To install, run this in your terminal after downloading the file: unzip ~/Downloads/email-manager-skill.zip -d ~/.agents/skills/

How to Work With Me - Personal Read Me Guide Example

This 'How to' guide is my favorite tool to set and communicating boundaries at work while acting as a great collaborator. I wrote this note when I was Group PM at LinkedIn in their Sunnyvale (CA) HQ. I shared it with new collaborators every time I changed scope or team and started working with new partners (which happened a lot!). Many colleagues told me they really appreciated my transparent approach to collaboration and the example I set in communicating my boundaries. Some even created their own version and thanked me for it. Feel free to copy it and create your own version. Make sure to adapt it to your personal style and needs, as well as your organisation’s work culture.