Leland+ Content Library
Select a category
Popular on Leland+
Columbia Business School: Brand and Culture
An overview of Columbia Business School's brand and culture.
AI Marketing: Conversion
Using AI for the conversion stage of the marketing funnel.
AI Marketing: Loyalty
Using AI for the loyalty stage of the marketing funnel.
AI Marketing: Loyalty
Using AI for the loyalty stage of the marketing funnel.
AI Marketing: Full Course Lecture Slides
Lecture slides for the full Leland+ AI in Marketing Course
How to Break Into YC: Advice from Alumnus
Getting into Y Combinator is a dream for many founders—but the application, pitch, and selection process can feel opaque and daunting. In this session, join Nick V., co-founder & former COO of Relay (a YC-backed startup) and top-rated Leland coach, as he pulls back the curtain on what makes a YC application stand out. Nick will walk you through what YC looks for, how to frame your idea and progress, and what mistakes most founders make (and how to avoid them). You’ll leave this session with sharper clarity and concrete steps to strengthen your candidacy.
Writing the STARR Essay
Master the STARR (Situation, Task, Action, Result, Reflection) framework to highlight your leadership, impact, and growth.
Tailoring Your Story for Different Schools
Adapt your core story for different MBA programs while maintaining consistency and authenticity.
Boston Consulting Group: Application Overview
A practical guide to every component of the BCG recruiting process. Learners will gain actionable strategies for crafting strong resumes and cover letters, networking effectively with consultants and alumni, and mastering both case and behavioral interviews.
Boston Consulting Group: Networking and Firm-Specific Elements
An in-depth guide to building authentic connections and navigating BCG’s unique recruiting nuances. This module helps learners understand how to network effectively, engage alumni and recruiters with genuine curiosity, and stand out through thoughtful outreach.
AI Marketing: Awareness
Using AI for the awareness stage of the marketing funnel.
AI Marketing: Consideration
Using AI for the consideration stage of the marketing funnel.
Tailoring Your Story for Different Schools
Adapt your core story for different MBA programs while maintaining consistency and authenticity.
Work With Me!
Learn about personalized coaching options to refine your essays, story, and overall MBA strategy. Get an overview of the personalized coaching options Joshua can offer to refine your essays, story, and overall MBA strategy.
Work With Me!
Learn about personalized coaching options to refine your essays, story, and overall MBA strategy. Get an overview of the personalized coaching options Joshua can offer to refine your essays, story, and overall MBA strategy.
Tailoring Your Story for Different Schools
Adapt your core story for different MBA programs while maintaining consistency and authenticity.
Boston Consulting Group: Firm Overview
An introduction to BCG’s identity, mission, and culture. This module explores BCG’s “One BCG” philosophy, its collaborative and entrepreneurial environment, and how its values of integrity, curiosity, and impact shape its global brand and career experience.
Crafting Your Throughline
Distill your story into a central theme or “throughline” that ties together your experiences and goals.
Intro to MBA Essay Writing
Translate your narrative into compelling MBA essays that demonstrate clarity of purpose, authenticity, and school fit.
Intro to MBA Essay Writing
Translate your narrative into compelling MBA essays that demonstrate clarity of purpose, authenticity, and school fit.
