Leland+ Content Library

Work With Me!

Learn about personalized coaching options to refine your essays, story, and overall MBA strategy. Get an overview of the personalized coaching options Joshua can offer to refine your essays, story, and overall MBA strategy.

Work With Me!

Learn about personalized coaching options to refine your essays, story, and overall MBA strategy. Get an overview of the personalized coaching options Joshua can offer to refine your essays, story, and overall MBA strategy.

Boston Consulting Group: Interview Prep

Overview of BCG’s interview process. Learners will master both the case and behavioral formats, understand what interviewers evaluate, and develop habits to stay calm, structured, and authentic throughout.

AI Marketing: Consideration

Using AI for the consideration stage of the marketing funnel.

Writing the STARR Essay

Master the STARR (Situation, Task, Action, Result, Reflection) framework to highlight your leadership, impact, and growth.

Tailoring Your Story for Different Schools

Adapt your core story for different MBA programs while maintaining consistency and authenticity.

Boston Consulting Group: Firm Overview

An introduction to BCG’s identity, mission, and culture. This module explores BCG’s “One BCG” philosophy, its collaborative and entrepreneurial environment, and how its values of integrity, curiosity, and impact shape its global brand and career experience.

Boston Consulting Group: Application Overview

A practical guide to every component of the BCG recruiting process. Learners will gain actionable strategies for crafting strong resumes and cover letters, networking effectively with consultants and alumni, and mastering both case and behavioral interviews.

Boston Consulting Group: Networking and Firm-Specific Elements

An in-depth guide to building authentic connections and navigating BCG’s unique recruiting nuances. This module helps learners understand how to network effectively, engage alumni and recruiters with genuine curiosity, and stand out through thoughtful outreach.

AMA with Former AI Product at Amazon and RBC

Curious about what it takes to break into AI product management—or how to grow your career in the rapidly evolving world of AI? In this AMA session, you’ll have the chance to hear directly from Avinash M., a Leland coach and former AI Product Lead at the Royal Bank of Canada. ​Avinash will share his journey leading AI initiatives at scale, what companies are really looking for in AI PMs, and how you can build the skills and experiences that set you apart. He’ll also take your questions on everything from landing interviews to navigating technical conversations as a PM. Whether you’re early in your career or looking to pivot into AI, this is your chance to learn from someone who’s been at the forefront of the field.

Statement of Purpose Essay Checklist

Don’t hit submit until you’ve checked every box on this list. Following these steps will help you ensure your essay is flawless and focused.

Connecting Your Personal and Professional Experiences

Learn how to weave together your personal motivations and professional experiences into a cohesive, authentic story.

Introduction to Capital Markets & Trading

Interested in a career in capital markets and trading but not sure where to start? This session will walk you through the fundamentals of the industry, what different roles entail, and the skills firms look for in strong candidates. You’ll learn how to stand out in recruiting, prepare for interviews, and position yourself for success in a highly competitive field. ​The session will be led by Mariana A., a Leland coach with extensive experience in sales & trading, who will share insider insights to help you understand the landscape and take actionable steps toward landing a role in capital markets.

Your Narrative Arc: Current Path vs Dream Career vs Disconnect

Map your current trajectory, envision your dream career, and identify the gap that an MBA can help bridge.

Connecting Your Personal and Professional Experiences

Learn how to weave together your personal motivations and professional experiences into a cohesive, authentic story.

Conclusion of Module 1

Review your progress and refine your brainstorm to prepare for essay drafting.

Intro to MBA Essay Writing

Translate your narrative into compelling MBA essays that demonstrate clarity of purpose, authenticity, and school fit.

Writing the “Why MBA?” Essay

Learn to clearly articulate why you need an MBA now, why each school fits, and how it connects to your long-term vision.

Tailoring Your Story for Different Schools

Adapt your core story for different MBA programs while maintaining consistency and authenticity.

Personal Statement/Diversity Essay Brainstorm Guide

Your guide to uncovering authentic stories for your PS or Diversity Essay. This guide will help you go deeper with your personal stories and write something that deeply reflects who you are.