Leland+ Content Library

Boston Consulting Group: Interview Prep

Overview of BCG’s interview process. Learners will master both the case and behavioral formats, understand what interviewers evaluate, and develop habits to stay calm, structured, and authentic throughout.

AI Marketing: Conversion

Using AI for the conversion stage of the marketing funnel.

Tailoring Your Story for Different Schools

Adapt your core story for different MBA programs while maintaining consistency and authenticity.

Boston Consulting Group: Firm Overview

An introduction to BCG’s identity, mission, and culture. This module explores BCG’s “One BCG” philosophy, its collaborative and entrepreneurial environment, and how its values of integrity, curiosity, and impact shape its global brand and career experience.

Work With Me!

Learn about personalized coaching options to refine your essays, story, and overall MBA strategy. Get an overview of the personalized coaching options Joshua can offer to refine your essays, story, and overall MBA strategy.

AI Marketing: Introduction

Introduction to the AI in Marketing course.

AI Marketing: Awareness

Using AI for the awareness stage of the marketing funnel.

AI Marketing: Consideration

Using AI for the consideration stage of the marketing funnel.

Work With Me!

Learn about personalized coaching options to refine your essays, story, and overall MBA strategy. Get an overview of the personalized coaching options Joshua can offer to refine your essays, story, and overall MBA strategy.

Boston Consulting Group: Application Overview

A practical guide to every component of the BCG recruiting process. Learners will gain actionable strategies for crafting strong resumes and cover letters, networking effectively with consultants and alumni, and mastering both case and behavioral interviews.

Your Narrative Arc: Current Path vs Dream Career vs Disconnect

Map your current trajectory, envision your dream career, and identify the gap that an MBA can help bridge.

Crafting Your Throughline

Distill your story into a central theme or “throughline” that ties together your experiences and goals.

Writing the STARR Essay

Master the STARR (Situation, Task, Action, Result, Reflection) framework to highlight your leadership, impact, and growth.

Tailoring Your Story for Different Schools

Adapt your core story for different MBA programs while maintaining consistency and authenticity.

Tailoring Your Story for Different Schools

Adapt your core story for different MBA programs while maintaining consistency and authenticity.

Conclusion of Module 1

Review your progress and refine your brainstorm to prepare for essay drafting.

Intro to MBA Essay Writing

Translate your narrative into compelling MBA essays that demonstrate clarity of purpose, authenticity, and school fit.

Intro to MBA Essay Writing

Translate your narrative into compelling MBA essays that demonstrate clarity of purpose, authenticity, and school fit.

Writing the “Why MBA?” Essay

Learn to clearly articulate why you need an MBA now, why each school fits, and how it connects to your long-term vision.

Connecting Your Personal and Professional Experiences

Learn how to weave together your personal motivations and professional experiences into a cohesive, authentic story.