Leland+ Content Library

Example Integrated Marketing Campaign

This is an example marketing campaign from awareness to customer retention. It includes multi-level movement from the customer to the channels, content, and even KPI's.

Paid Media Strategy Example Template

This is an example media strategy template--it would need to be fleshed out a lot more to add significant value, but this is a great way to start as it covers aspects such as competitive analysis, channels, testing, risk and contingency planning, etc.

The Top 10 Things That Matter in a Deferred Application

Applying to deferred MBA programs requires a unique strategy—strong academics and internships aren’t enough unless you know how to package them into a compelling story. In this session, Tim F., a Chicago Booth MBA graduate with high distinction and former admissions fellow who interviewed and evaluated nearly 100 applicants, will break down the ten elements that most influence AdCom decisions. Drawing on his experience helping candidates gain admission to top U.S. and European MBA programs, along with his professional background at Goldman Sachs and as a project leader at Boston Consulting Group, Tim will share how to communicate impact, craft a standout narrative, and position yourself competitively as an early-career applicant.

Navigating the Big Load of Big Law Recruiting

Big Law recruiting moves fast, feels intense, and can overwhelm even the strongest candidates if they’re not prepared. In this session, top Leland coach and lawyer Shayna R. will break down how the process really works, so you know exactly what to expect at every stage. By the end, you’ll have a clearer, calmer path through one of the most demanding recruiting cycles in professional careers.

Stuck on MBA Essays? Use AI to Fix Story/Structure Before R2 deadlines

This is not about having AI write your essays. Instead, we’ll focus on how to use AI to: *Diagnose what’s not working in your current drafts *Clarify your core story and positioning *Strengthen structure, flow, and impact *Get unstuck when revision fatigue sets in

Top-Ranked Free Master’s in … Denmark and Sweden

Think University of Copenhagen, Lund University, Stockholm University, and Technical University of Denmark. These top-ranked Scandinavian institutions represent just the tip of what the Nordic countries offer: world-class master's degrees with tuition from zero to €17,000 annually, far below North American alternatives. Behind these prestigious names are remarkable opportunities to pursue advanced degrees delivering exceptional return on investment while building careers in two of the world's happiest, most innovative countries. Denmark and Sweden host dozens of top-ranked institutions offering hundreds of English-taught master's programs spanning all major disciplines. Denmark provides an automatic three-year post-study work permit, while Sweden offers one to two years for job searching, with clear paths to permanent residence. What if this high-quality, budget-friendly pathway to Scandinavian career success is exactly your calling?

How to Network Like a Pro to Land IB Interviews

Breaking into investment banking isn’t just about technical skills—it’s about building relationships that get you in the door. In this session, you’ll learn proven networking strategies that help candidates turn cold outreach into meaningful conversations, develop strong connections with bankers, and convert touchpoints into interview opportunities. Led by Jonathan S., a former Wells Fargo investment banker and experienced coach who has helped candidates land roles at top firms, this workshop will teach you how to craft effective outreach messages, manage informational interviews, and confidently position your story. Whether you’re early in recruiting or trying to level up your current approach, you’ll leave with actionable tactics you can start using immediately to stand out in a crowded pipeline.

Application Timeline Tracker Template

I created this template to help you use your time effectively while applying to college! Check out a video I made explaining how to use it here: https://www.joinleland.com/content/item/urn:contentEntry:6946127756b5b2f63a8db7f6?fromName=College

Application Timeline Walkthrough & Example

In this video I will be walking you through a customizable college application timeline tracker template that I created for you. Check it out and good luck on your applications! Link: https://www.joinleland.com/content/item/urn:contentEntry:694612235b381540d85002f6?fromName=College

r/AMA: Building products people love from Slack to Discord to Reddit

What does it take to build products that millions of people use every day—and genuinely love? In this AMA, Sri V., a product manager at Reddit who has also worked on community and communication products at Discord, Slack, and Microsoft, will share candid insights from years spent shaping how people connect online. With a background in computer science from the University of Illinois Urbana-Champaign and a career built on solving meaningful problems rather than just writing code, Sri brings a uniquely human-centered perspective to product development. Come with questions about breaking into PM, building social and community products, navigating big tech careers, or even national parks—Sri has nomaded through nearly all of them.

Private Equity Networking & Firm Outreach Strategy

Breaking into private equity requires more than strong technical skills—it demands targeted networking, strategic outreach, and a clear understanding of how firms make hiring decisions. In this session, Brian L., a Chicago Booth MBA and former portfolio operations professional at Vista Equity Partners, will share how he built relationships across the PE ecosystem while working with B2B software companies on sales strategy, revenue operations, and customer success. Drawing on his experience navigating both the PE and MBA recruiting landscapes, Brian will walk you through how to structure outreach, build meaningful connections, and position yourself effectively for on- and off-cycle opportunities.

From Draft to Distinction: Crafting Med School Essays That Impress

Your essays are more than just words - they are your chance to show who you are to the Admissions Committee. This session will give you actual tools to transform your experiences into compelling outcome driven narratives.

How I Founded, Scaled and Exited my Brand Last Year

Cashmere is the Founder and CEO of Beauty Bakerie, a cosmetics company she built into a globally distributed brand before being acquired by West Lane Capital Partners. Sold in nearly 2000 locations worldwide and backed by more than $15M in venture capital, Beauty Bakerie grew into San Diego’s fastest-growing private company from 2015 to 2017 and developed a strong, multi-platform social media presence with over 1M followers. The brand earned recognition from publications including Allure, Cosmopolitan, Forbes, Good Morning America, Teen Vogue, Essence, Elle, Oprah, and BuzzFeed. As a founder who led vision, branding, product development, and overall strategy, Cashmere has firsthand experience navigating fundraising, hyper-growth, market expansion, and the acquisition process. In this session, she will share key lessons from scaling a consumer brand, building a team, developing products, working with retailers, and preparing for exit. Attendees will gain insight into what drives brand value, how to manage rapid growth, and the strategic decisions that shaped Beauty Bakerie’s trajectory from inception to acquisition.

Pivot to Product: Different Paths to Land Your First PM Role

Breaking into product management doesn’t follow one predictable path—and understanding the variety of ways people get in can massively increase your chances of success. In this session, you’ll learn the most common entry points into product, how to leverage your current skills, and what companies actually look for when hiring first-time PMs. Your coach, Kritika, who has worked at Microsoft, Amgen, and Amazon, will share lessons learned from her own journey of pivoting into top PM roles. She’ll unpack the strategies that work (and the ones that don’t), the tradeoffs of different pathways, and how to position your experience based on your background—whether you're coming from engineering, design, operations, consulting, or something totally different. You’ll leave with a clearer map of potential routes into PM, tactical steps to strengthen your candidacy, and a smarter strategy for choosing roles, companies, and timing that align with your goals.

From Waitlisted to Admitted: Insider Tips for MBA Admissions

Navigating the MBA waitlist can feel like walking a tightrope—but with the right strategy, it’s often your strongest chance to turn a “maybe” into a “yes.” Join Karla M., a seasoned AdCom-trained strategist who has coached over 300 MBA applicants, helped more than 150 M7 admits, and has deep insight into waitlist dynamics. Drawing on her experience shaping successful narratives and guiding candidates through revisits, updates, and communication, she’ll walk you through proven tactics to strengthen your profile, re-engage with schools, and advocate for your admission.

Human + AI Collaboration: Learn How to Think With AI

In this reflective and practical workshop, you’ll learn how to use AI as a true thought partner--one that helps you reason through ideas, uncover blind spots, and make better decisions. Through live examples, you’ll see how to move beyond surface-level use (like writing or summarizing) and instead use AI to challenge assumptions, explore alternatives, and clarify strategy. You’ll practice “collaborative prompting,” a method that turns AI into a sparring partner that helps you think deeper, faster, and more creatively. Outcomes: You’ll leave with a set of conversational prompts for strategic thinking, a clearer understanding of what humans do best in an AI-powered world, and confidence using AI as an extension of your judgment and creativity. Learning Objectives: *Recognize when to rely on human intuition vs. AI reasoning *Practice “collaborative prompting” for deeper insight and reflection *Use AI strategically to analyze, debate, and refine complex ideas

Building real world products with genAI

The AI landscape is evolving faster than most teams—and candidates—can keep up. In this session, a panel of experienced AI product leaders will share candid insights on what’s actually working, where organizations are going wrong, and how product managers can position themselves to build meaningful, defensible value in an AI-first world. After quick intros and opening remarks on the biggest mistakes they’re seeing in AI today, panelists will respond to a mix of curated questions and live audience Q&A. You’ll walk away with clearer frameworks for evaluating AI opportunities, stronger language to articulate your value, and a practical understanding of how companies are approaching AI product work in 2025.

How to Land a role as a PE Summer Analyst

Learn exactly what it takes to break into one of the most competitive finance roles: the Private Equity Summer Analyst position. In this session, top Leland coaches will walk you through the recruiting timeline, essential technical and behavioral prep, and how to stand out—even without a “traditional” background. You’ll leave with a clear strategy, proven tactics, and actionable steps to make yourself a compelling PE candidate.

Break Into MBB Consulting

Join top Leland consulting coaches who’ve helped hundreds of candidates land offers at McKinsey, Bain, and BCG as they break down what it really takes to break into MBB. They’ll walk you through the recruiting timeline, essential networking strategies, and how to stand out in both the case and behavioral interviews. You’ll leave with a clear roadmap—and insider guidance—to make yourself a top-tier MBB candidate.

Breaking into Venture Capital - Ask Me Anything

Venture capital is one of the most competitive and relationship-driven industries to break into—but this AMA will give you rare, unfiltered access to someone who’s done it. Jason C. has spent the last decade building and investing in companies, from founding two startups to becoming a partner at Contrary shortly after graduating from Wharton/Lauder. He’s led investments in standout companies like Orchard Robotics, Nomic, and Endeavor AI, and his angel portfolio includes high-growth names such as Warp, Ramp, Clara, and Slingshot AI.