Leland+ Content Library

How to Master Marketing Behavioral Interviews

Many marketing candidates struggle with behavioral interviews, not because they lack strong experiences, but because they haven’t learned how to present those experiences clearly and convincingly. This session is designed for candidates pursuing marketing roles who want to understand how interviewers evaluate behavioral answers and what separates average responses from memorable ones. You’ll learn how to structure stories using a clear framework, highlight measurable impact, and answer common marketing interview questions in a way that demonstrates strategic thinking and collaboration.

Skills for Finding the Right Clients

The "Skills for Finding the Right Clients" bundle is a group of four skills that define who you're selling to before doing anything else. These skills build your ICP, personas, objection playbook, and a qualification framework for new prospects. The "Skills for Client Outreach" and "Skills for Campaign Feedback & Improvement" bundles build on this foundation and form a full stack. To install, run this in your terminal after downloading the file: unzip ~/Downloads/foundation-bundle.zip -d ~/.claude/skills/

New Year, Strong Med School Application

A new year is the perfect time to reset your strategy and strengthen your medical school application. This session is designed to help you approach the med school admissions process with clarity, structure, and confidence. In this event, you’ll learn how to assess your current application profile, plan a smart timeline, and prioritize the elements that matter most—from coursework and testing to personal statements and extracurriculars. We’ll also cover common mistakes and how to position your experiences to tell a compelling story. Whether you’re just getting started or preparing for an upcoming cycle, you’ll leave with clear next steps and a stronger application plan.

Breaking into Private Equity Operations

Private equity operations roles offer a unique opportunity to work closely with portfolio companies and drive real value beyond the deal—but breaking in requires a different skill set and story than traditional investing roles. In this session, you’ll learn what PE operations teams actually do, how firms evaluate candidates, and how to position your background in consulting, industry, finance, or startups for these roles.

What You Need to Have Ready Before Medical School Applications Open

Medical school applications move quickly once the cycle opens, and applicants who prepare early are often the ones who submit the strongest materials. This session is for future applicants who want to understand what should already be in place before the application even opens. You’ll learn how to prepare your activities and clinical experiences, organize recommendation letters, and start shaping a personal narrative that reflects what admissions committees value.

Customize AI Agent Skills for Your Role

In this session, you will learn how to identify which AI agent capabilities are actually relevant to your specific role and how to configure those skills to match real workflows in your field. We will cover how to evaluate pre-built agent tools against your job's actual requirements, how to write or modify skill prompts that reflect your domain's logic, and how to test whether an agent is performing the task or just appearing to.

Challenging Boss? The Unwritten Rules of Managing Up

Navigating the complexities of managing up can be challenging, especially when dealing with a difficult boss. Join me, for an insightful session on "The Unwritten Rules of Managing Up," where we'll explore essential leadership development and communication skills to help you thrive in your role. Topics: Understanding Your Boss's Perspective Creating Credibility Prompting Your Boss (BossGPT) Dealing with challenging bosses (Micromanagers, Absentee Bosses, The Chaos Creator) Plus - Q&A time to cover any specific challenges About Jeff Sigel: With over two decades of experience in marketing and leadership, including serving as Vice President at Cracker Barrel and Ahold Delhaize, I bring a wealth of knowledge to this session. As author of "The Middle Matters: A Toolkit for Middle Managers," I specialize in empowering middle to senior level leaders to build trust and drive success. My coaching approach is tailored to help you become a more effective and impactful leader.

8 Steps to an MBA App: 3) Core Values, Superpowers & LOR Strategy

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the third of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will identify your core values and defining strengths and begin aligning your Letters of Recommendation with your overall narrative. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to watch individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 3 clarifies your defining characteristic and begins the recommendation process: • Identify 3–5 core values and superpowers that consistently appear across your key stories. • Define what each strength truly means in your life and how it shows up in action. • Ensure your positioning reflects who you actually are, not who you think admissions wants you to be. • Learn how to select recommenders and ensure strong narrative alignment. This is the phase where your stories become identity. Instead of a collection of experiences, you now articulate the defining qualities that connect your past, present, and future. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to clarify what truly defines you and ensure your recommendations reinforce your positioning, this is your next step.

INSEAD Managing High-Stakes Complexity Essay

A reflection on navigating a high-pressure, unprecedented project, balancing strategic vision with expert risk management.

Marketing Psychology Skill

"/marketing-psychology" applies psychological principles, mental models, and behavioral science to marketing. This skill covers persuasion, pricing psychology, buyer behavior, and growth frameworks with specific marketing applications for each. To install, run this in your terminal after downloading the file: unzip ~/Downloads/marketing-psychology-skill.zip -d ~/.claude/skills/marketing-psychology/

Skills for Client Outreach

The "Skills for Client Outreach" bundle works together with the "Skills for Finding the Right Clients" and "Skills for Campaign Feedback & Improvement" bundles as one operating stack. It covers client outreach and daily operations. It covers the full loop of who to contact (intent signals, lead prioritization), why to contact them now (trigger mapping), and what to say (sequence architecture, copy frameworks, personalization). Most people will live in this bundle day-to-day. To install, run this in your terminal after downloading the file: unzip ~/Downloads/outreach-bundle.zip -d ~/.claude/skills/

Standard Operating Procedure Skill

"/sop-creator" turns a process description or brain dump into a clear, scannable SOP (Standard Operating Procedure) or checklist someone else can follow. To install, run this in your terminal after downloading the file: unzip ~/Downloads/sop-creator-skill.zip -d ~/.claude/skills/

Why You Didn’t Get Into a PhD Program (And How to Fix It Before December)

Not getting into a PhD program can be frustrating—especially when it’s unclear what held your application back. This session is designed for reapplicants and first-time applicants who want to understand how admissions committees actually evaluate candidates and where strong profiles fall short. You’ll learn how to diagnose weaknesses in your application, strengthen your research narrative, and make targeted improvements before the next round of deadlines.

Frontend Design Skill

"/frontend-design" creates distinctive, production-grade frontend interfaces with bold aesthetic direction, intentional typography, animation, and spatial composition. It generates working HTML/CSS/JS or React code that avoids generic AI aesthetics. To install, run this in your terminal after downloading the file: unzip ~/Downloads/frontend-design-skill.zip -d ~/.claude/skills/frontend-design/

Hubspot Revenue Monitor Skill

"/revenue-monitor" takes a weekly pipeline snapshot from Hubspot, detects meaningful changes, and generates a digest of what moved and why. To install, run this in your terminal after downloading the file: unzip ~/Downloads/revenue-monitor-skill.zip -d ~/.claude/skills/

Access the Hidden Job Market

My best advice on how to network for a job

Driver or Passenger? Taking Control of the College Admissions Process 

The college admissions process can be daunting, but adopting a driver's mindset can make the difference between your dreams and disappointment. In this session, Harvard educated college admissions advisor Jessica F. discusses how to cultivate the essential qualities of leadership, curiosity, character and impact by moving from the passenger seat into the driver's seat. Did you join the debate club or start a debate program for middle-schoolers in underserved areas? Are you choosing colleges because they're prestigious or because you've found your matches? Are you taking classes you should or love? Do your essays use passive or active language? From a high level to specific details, this session will give you valuable tools to help you successfully navigate the college application process to achieve your dreams. Jessica F. has been holistically guiding students through the college application process for thirty years. She's helped students earn perfect scores, write brilliant essays, craft winning narratives and gain admission to the likes of Harvard, Stanford, Brown, Dartmouth, Yale and many more top colleges. She'd love to support you too!

LSAT Reading Comprehension: Roadmaps to Success

LSAT Reading Comprehension rewards strategy just as much as understanding. This session is designed to help you navigate dense passages with a clear roadmap and a more controlled approach. In this event, you’ll learn how to identify passage structure, track author viewpoints, and anticipate question types before they’re asked. We’ll also cover strategies for managing time and avoiding common traps that cost points. Whether you’re struggling with consistency or aiming to push your score higher, you’ll leave with practical tools and a clearer strategy for LSAT Reading Comprehension.

Looking for a job? The Unwritten Rules of Job Search Networking

Most job seekers will find their next job through networking - 80-85% according to one recent article. But for many of us, we've never had to network - so reaching out to people to find a job can be daunting. This session will focus on the very practical side of networking, from outreach, to the conversation itself, to following up. Join me for this 1 hour session to gain insight into how to get started with your job search networking and how to overcome the fears that hold people back.

Land Your Job or Study in ... The Netherlands

The Netherlands punches well above its weight. A country of 18 million people hosts the European headquarters of companies like ASML, Shell, Philips, Booking.com, Heineken, and IKEA. Rotterdam is home to the largest port in Europe. Amsterdam ranks among the continent's top financial and tech hubs. For a non-EU professional, this combination of scale, innovation, and openness is rare. The language barrier that slows people down in other European countries simply does not exist here. The Dutch are among the most proficient English speakers in the world outside of native-speaking countries. Most professional environments operate entirely in English. That removes one of the biggest obstacles non-EU candidates face elsewhere. This session covers the study path and the direct job path side by side: visa options, living costs in Amsterdam and beyond, the multicultural workplace culture that makes integration genuinely easier, and how to position yourself in a market that spans logistics, tech, finance, agriculture, and life sciences. Two real cases show how international candidates turned Dutch openness into a concrete career move. The Netherlands is one of the most welcoming labour markets in Europe. This Thursday, we show you how to use that to your advantage. New episodes in this series cover a different European country every Thursday.