Leland+ Content Library

How to Stand Out in the Standford GSB Interview

The Stanford GSB interview is known for being highly personal and introspective, and many candidates struggle to strike the right balance between authenticity and structure. This session is for applicants preparing for Stanford who want to approach the interview with more clarity and confidence. You’ll learn how to answer behavioral questions with depth, communicate self-awareness and values, and align your responses with what Stanford is truly evaluating.

Skills for Finding the Right Clients

The "Skills for Finding the Right Clients" bundle is a group of four skills that define who you're selling to before doing anything else. These skills build your ICP, personas, objection playbook, and a qualification framework for new prospects. The "Skills for Client Outreach" and "Skills for Campaign Feedback & Improvement" bundles build on this foundation and form a full stack. To install, run this in your terminal after downloading the file: unzip ~/Downloads/foundation-bundle.zip -d ~/.claude/skills/

Skills for Client Outreach

The "Skills for Client Outreach" bundle works together with the "Skills for Finding the Right Clients" and "Skills for Campaign Feedback & Improvement" bundles as one operating stack. It covers client outreach and daily operations. It covers the full loop of who to contact (intent signals, lead prioritization), why to contact them now (trigger mapping), and what to say (sequence architecture, copy frameworks, personalization). Most people will live in this bundle day-to-day. To install, run this in your terminal after downloading the file: unzip ~/Downloads/outreach-bundle.zip -d ~/.claude/skills/

Feeling Stuck? The Unwritten Rules of Getting Promoted

Feeling stuck in your career and wondering how to climb the corporate ladder? Join me for an insightful session on "The Unwritten Rules of Getting Promoted." In this event, we'll explore key strategies in leadership, skill-building, and career planning to help you break through barriers and achieve your professional goals. Whether you're looking to make a move or find your next role, this session will provide you with the tools and insights needed to elevate your career. Topics: Creating Credibility Showing Up Elevating Your Role Making Sure You & Your Work are a Priority About Jeff Sigel: With over two decades of experience in marketing and business intelligence, including VP roles at Cracker Barrel and Ahold Delhaize, I've honed my skills in leadership development and career advancement. Space is limited, so be sure to RSVP and secure your spot today!

Marketing Psychology Skill

"/marketing-psychology" applies psychological principles, mental models, and behavioral science to marketing. This skill covers persuasion, pricing psychology, buyer behavior, and growth frameworks with specific marketing applications for each. To install, run this in your terminal after downloading the file: unzip ~/Downloads/marketing-psychology-skill.zip -d ~/.claude/skills/marketing-psychology/

Systematic Debugging Skill

"/systematic-debugging" enforces root-cause investigation before any fix is proposed. It works through four phases (investigate, isolate, fix, verify) to prevent symptom patches and repeated failures. To install, run this in your terminal after downloading the file: unzip ~/Downloads/systematic-debugging-skill.zip -d ~/.claude/skills/systematic-debugging/

Your Roadmap to a Career in Consulting

Breaking into consulting can feel confusing when there are multiple entry points, recruiting timelines, and expectations that aren’t always obvious. This session is for candidates who want a clearer roadmap for building a strong path into consulting. You’ll learn how successful applicants position their experience, how recruiting typically unfolds across firms, and what skills and preparation tend to matter most during the process.

Build Your First AI Agent

AI agents are quickly becoming one of the most practical ways to automate workflows, but many people aren’t sure how to actually build one from scratch. This session is for builders and professionals who want hands-on guidance in creating their first AI agent. You’ll learn how to define a clear use case, connect tools and data sources, and design workflows that reliably execute tasks with minimal oversight.

BossGPT: Using AI to Level Up Your Leadership

Unlock the power of AI to elevate your leadership skills in our upcoming event, "BossGPT: Using AI to Level Up Your Leadership." Join me as we explore how AI can enhance decision-making, communication, and leadership development. In this interactive session, we will focus on: * Recognizing prompting as the foundation of all influence — whether with people or AI. * Assessing your current prompting maturity and identify opportunities. * Prompting tactics that can free up time, enhance decision-making, & better support your team. * Envision the future of AI-human collaboration and how to position yourself for the next evolution of management. About Jeff: With over two decades of experience in marketing and leadership roles, including serving as Vice President at Cracker Barrel and Ahold Delhaize, I bring a wealth of knowledge to this session. As the author of "The Middle Matters," I specialize in empowering leaders at every level of organizations to drive business growth and build trust through innovative strategies. Whether you're a seasoned executive or an aspiring leader, this event will provide you with actionable insights to transform your leadership approach.

Round 1 MBA Application Strategy: Month-by-Month Plan

Most applicants think Round 1 starts when essays are released. It doesn’t. By the time you’re staring at a blank document in July, the strongest candidates have already done the hardest part of the work. Not writing but thinking. Not polishing, but positioning. What happens between May and September is where applications are won or lost. And the biggest mistake I see every year is candidates staying busy instead of getting strategic.

Brainstorming Skill

"/brainstorming" guides any idea through a structured design process: clarifying questions, 2-3 approaches with trade-offs, a written spec, and user approval before any implementation begins. To install, run this in your terminal after downloading the file: unzip ~/Downloads/brainstorming-skill.zip -d ~/.claude/skills/brainstorming/

Frontend Design Skill

"/frontend-design" creates distinctive, production-grade frontend interfaces with bold aesthetic direction, intentional typography, animation, and spatial composition. It generates working HTML/CSS/JS or React code that avoids generic AI aesthetics. To install, run this in your terminal after downloading the file: unzip ~/Downloads/frontend-design-skill.zip -d ~/.claude/skills/frontend-design/

Product leader resume example

Real resume of an international product leader, with experience at Meta, LinkedIn, Vodafone and entrepreneurship.

Optimizing Your Law School Waitlist Strategy

After this session, you'll know how to write a waitlist letter of continued interest that actually strengthens your candidacy, when to reach out to admissions offices and what to say, and how to honestly assess whether your waitlist position has realistic potential. Most applicants either go quiet or over-communicate, and this session addresses both mistakes directly.

3 AI Skills to Land Your Job in ... The Semiconductor Industry

Some people assume semiconductors are invisible: microscopic circuits, abstract specifications, products too small to see. In a sense, that is true. And yet the industry behind them is as physical as manufacturing gets. Cleanrooms where a single particle of dust is an unacceptable defect. Machines costing hundreds of millions of dollars, operated by teams with years of specialized training. Processes requiring a level of precision that makes most other industries look approximate. These are tangible products in the most demanding sense: you cannot hold a chip between your fingers the way you hold a seal or a grease, but the physical constraints that govern its production are absolute. I spent more than 10 years working with the semiconductor industry, familiar with its major players and their exacting requirements. There is something genuinely satisfying about contributing to miniaturization generation after generation: smartphones that fit in a pocket, supercomputers that keep accelerating, electronics that the modern world depends on without a second thought. You can be a substantial part of that evolution. This Tuesday session covers the semiconductor industry: one of the fastest-moving, most capital-intensive, and most precision-driven sectors on the planet. We will discuss three specific AI skills that are changing what hiring managers expect, and how you can demonstrate them before you walk into an interview. If you want a career where the tangible product you help create sets the pace for everything else, this session is for you.

Challenging Boss? The Unwritten Rules of Managing Up

Navigating the complexities of managing up can be challenging, especially when dealing with a difficult boss. Join me, for an insightful session on "The Unwritten Rules of Managing Up," where we'll explore essential leadership development and communication skills to help you thrive in your role. Topics: Understanding Your Boss's Perspective Creating Credibility Prompting Your Boss (BossGPT) Dealing with challenging bosses (Micromanagers, Absentee Bosses, The Chaos Creator) Plus - Q&A time to cover any specific challenges About Jeff Sigel: With over two decades of experience in marketing and leadership, including serving as Vice President at Cracker Barrel and Ahold Delhaize, I bring a wealth of knowledge to this session. As author of "The Middle Matters: A Toolkit for Middle Managers," I specialize in empowering middle to senior level leaders to build trust and drive success. My coaching approach is tailored to help you become a more effective and impactful leader.

How to Master Marketing Behavioral Interviews

Many marketing candidates struggle with behavioral interviews, not because they lack strong experiences, but because they haven’t learned how to present those experiences clearly and convincingly. This session is designed for candidates pursuing marketing roles who want to understand how interviewers evaluate behavioral answers and what separates average responses from memorable ones. You’ll learn how to structure stories using a clear framework, highlight measurable impact, and answer common marketing interview questions in a way that demonstrates strategic thinking and collaboration.

The Resume That Got Me Into Facebook As An IC6 PM

This is the exact resume that I submitted to Facebook, got me interviews and resulted in me being hired as an IC6 PM in 2017.

Timing Strategies for the LSAT

After this session, you will know how to allocate time across LSAT sections in a way that protects your strongest question types and limits costly guessing. We will cover pacing benchmarks for Logical Reasoning and Logic Games, how to recognize when to cut a question and move on, and the decision framework that separates high scorers from those who run out of time.

What You Need to Have Ready Before Medical School Applications Open

Medical school applications move quickly once the cycle opens, and applicants who prepare early are often the ones who submit the strongest materials. This session is for future applicants who want to understand what should already be in place before the application even opens. You’ll learn how to prepare your activities and clinical experiences, organize recommendation letters, and start shaping a personal narrative that reflects what admissions committees value.