Leland+ Content Library

Persona Defintion Drills

To design a great product, you need to know your users intimately. This requires creating specific, vivid personas that truly come to life and guide your design decisions. To practice the skill of constructing these archetypes, this exercise uses your favorite TV show characters as inspiration.

How we broke into MBB: Ask Us Anything

Breaking into MBB can feel opaque—especially when you’re trying to understand what actually makes candidates stand out beyond strong resumes and case prep. This session is for students and professionals targeting consulting roles who want a clear, firsthand view of how successful candidates navigate the process. You’ll learn how to position your background for MBB, what actually mattered in our interviews, and the decisions we made early that set us up to succeed.

From 296 to 339 (Q169, V170): The Exact Strategy Behind My 43 point GRE Jump

The GRE is not just about studying more. It is about identifying the exact mistakes that are holding your score back and fixing them systematically. In this session, Saad Amer will break down the exact strategy he used to improve his own GRE score from 296 (Q158, V138) to 339 (Q169, V170) and the same framework he has used to help 100+ students reach 320+ scores. You will learn: • How to diagnose the specific weaknesses that keep most students stuck in the 300 to 315 range • Which Verbal and Quant question types respond the fastest to targeted improvement • The study structure required to move from mid 150s to high 160s • How to manage time and decision making on test day to avoid costly mistakes • The biggest preparation mistakes that prevent otherwise capable students from improving (exact resources to use for both quant and verbal) This will not be a generic GRE webinar. You will have the opportunity to briefly share your current score, preparation timeline, and biggest struggles, and receive direct, honest feedback on what needs to change in your preparation. Saad also shares many real student score improvements and preparation journeys with his 100k+ GRE community on Instagram (@gre341withsaadamer) where he regularly posts original scorecards and detailed preparation breakdowns. If you are serious about pushing your GRE score higher, this session will give you a clear framework for diagnosing your weaknesses and building a preparation strategy that actually leads to score improvement.

Creating a Standout PM Candidacy

Breaking into product management or leveling up as a PM requires more than checking boxes. In this panel, experienced product leaders will share what actually differentiates strong PM candidates in today’s competitive hiring market. You’ll hear practical insights on how to position your background, demonstrate product thinking, and stand out across resumes, interviews, and networking. Whether you’re pivoting into PM or refining your approach, this session will help you understand where to focus your effort and how to build a compelling, end-to-end PM candidacy.

What should I be doing NOW before Round 1 Applications Open?

Applying to MBA and Master's degree programs can be VERY stressful. But they don't have to be. There are many actions you can take now to reduce stress later on, and ensure that you reach your school deadlines as prepared as possible, with applications that you feel truly proud to submit. Join me to review the steps you should be taking now, to have the best possible application process.

Advanced Problem Solving Tips & Tricks

Move beyond the "Profitability Framework" into industry-specific and capability-oriented problem-solving. This lesson covers advanced quant shortcuts for rapid mental estimation and introduces "Modular Frameworks" that allow you to adapt to unconventional cases. We’ll teach you how to think like an industry expert on the fly, whether the case is about private equity due diligence or a digital transformation.

Save $100k+ vs US: Europe Master's with Fulbright Funding- Application

Top-ranked European institutions offer world-class master's degrees that save Americans $93,000 to $161,000 compared to equivalent-ranked US graduate programs. I understand this journey firsthand: I was a Fulbright scholar myself. What unites successful recipients? They discovered that Americans have significantly higher Fulbright acceptance rates than any other prestigious international scholarship, and with good strategy, your chances are quite high. European universities combine academic excellence with financial accessibility. Hundreds of top-ranked institutions offer English-taught master's programs with clear pathways to meaningful careers. The financial impact is transformative: saving $100,000+ on graduate education is equivalent to having more than $1,000 per month in additional disposable income for the next 10 years. You gain not just a degree, but entry into one of the most prestigious international networks while making significant international experience. With post-study work visas up to 36 months, European employers increasingly recruit international master's graduates, creating unprecedented opportunities for ambitious graduates. Now is the time to act: preparation work for the 2027-2028 Fulbright cycle begins in February 2026, applications open in April, and most students face campus pre-selection deadlines in August before the October national deadline. Join me for this free event where we cover strategic country selection, application components, timeline preparation, post-graduation employment pathways, and real cost comparisons with equivalent-ranked US programs. What if this high-quality, fully-funded path to advanced education and a European career is exactly your calling?

Networking Strategy for Startups and Tech: Unstructured Outreach

A guide on "unstructured outreach" for startups and tech professionals, focusing on building genuine connections, leveraging online platforms, and finding mentors.

Manage Your MBA Application Stress

As someone who works closely with dozens of MBA applicants every year, one of the biggest differentiators among successful candidates is their ability to manage anxiety from multiple angles. Recommender hasn't gotten back in two weeks? Not sure where to begin on essays? Have to take the GRE or GMAT again after a tough score? Read something on Reddit that made you feel you're destined for rejection? It's a lot. Tons of moving parts, some not entirely within your control. From start to finish, I've seen candidates struggle with everything from sleep to self-worth. But that doesn't have to be you. Taking on the part-time job of MBA applications doesn't mean you have to sacrifice your well-being. This is where functional research and getting a grip on our health can make a world of a difference. Partnering with Rachel—a Certified Health Coach and nutrition expert—to tackle my own health has given me a deeper understanding of how my body works, and how to make good choices. After we speak to the sources of our stress, Rachel will walk us through some key physical and behavioral signs we should be aware of, and targeted strategies to keeping you healthy during (and likely long after) your MBA apps are in. We're hoping to build this event into a long-term series, so this should be the first of many. Look forward to de-stressing with you, and hopefully having some fun too.

How to Study for the GRE

A comprehensive guide with proven strategies and tips for creating a personalized study plan and acing the GRE on test day.

Veterans MBA Admissions Fireside Chat + Panel Discussion

This exclusive event is designed specifically for veterans or those currently in the military interested in pursuing MBA programs. Led by a distinguished panel of veterans who have successfully navigated their own MBA application journeys, this fireside chat offers a unique opportunity to hear firsthand experiences, learn proven strategies, and gain insider knowledge on how to showcase your military background and skills effectively. ​From translating your military service into a compelling story to leveraging your leadership experience, paying for your MBA, and more, the panelists will share actionable advice to help you stand out amongst fellow applicants. ​​Leland is cohosting this event with Sitreps2Steercos, an incredible organization that was founded to help those in the military transition into top graduate programs and competitive career paths. ​Meet our panelists: ​Wyatt F, United States Military Academy, Warton MBA, US Army, helps clients write their "hero's journey" story for admissions committees, craft their resumes to make sure civilians understand their roles and impact, and nail the GMAT. ​Kelsey K, former M7 Admissions Director, partners with applicants to help them clarify who they are, what they want, and why they belong at the world’s best business schools. ​Alex S., Marine Academy, Ross MBA, US Army, alumni interviewer for Ross, expert MBA admissions coach for veterans and non-traditional backgrounds, has coached and prepped over 100+ people on MBA applications with a high rate of success.

The LSAT Rebuild: Foundations to 170+ [4/29/2026] (Recording)

In this session, you'll learn how to diagnose and fix the reasoning errors that consistently hold LSAT scores below 160, how to approach logical reasoning questions with a repeatable process rather than instinct, and how to build the structural reading habits that high scorers rely on across all three sections. The focus is on rebuilding fundamentals in a way that compounds, not just patching mistakes one at a time. Attending live means you can ask about your specific score plateau or prep history and hear how a coach who works with LSAT students daily actually thinks through that situation. The patterns that separate 170+ scorers from the rest are recognizable once you know what to look for, and this session is a direct look at how that diagnosis works in practice.

How to Crush Estimation Questions in PM Interviews

This guide outlines the steps to successfully navigate and answer estimation questions in PM interviews

Home for Ambition #1: Staying Ahead in a Changing World [3/18/2026] (Recording)

In this first episode of Home for Ambition, we’re diving into one of the biggest questions facing ambitious people right now: what’s actually changing in the world of work, learning, and opportunity, and what should you do about it? We’ll unpack where AI is truly creating leverage, which skills are becoming more valuable, what people are wasting too much time on, and how to stay ahead as the rules keep shifting. — Home for Ambition is a show from Leland for ambitious people trying to stay ahead as work, learning, and opportunity get rewritten. Each episode tackles a few important questions shaping careers, education, AI, and the future of opportunity, then breaks down what’s changing, what’s overhyped, what matters, and what to do about it.

PULSE: A Framework for Crafting Standout Medical School Essays

This resource is for medical school applicants who are seeking to craft a standout personal statement—one that not only gets read but remembered. It introduces the PULSE framework and includes a rubric that can be used as both a brainstorming tool and a revision checklist. As you draft, ask yourself whether each element is present. As you revise, use the rubric to evaluate how effectively each dimension comes through in your writing.

Case Interview Closing: The Recommendation

The final minute is your last chance to show you are client-ready. We break down the "Answer First" communication style that Bain demands. You will learn to synthesize your findings into a punchy, actionable recommendation, articulate the risks clearly, and suggest pragmatic "Next Steps" that show you understand the complexity of implementation.

GRE Text Completion

Boost your GRE score with these Text Completion strategies! Learn how to analyze context clues and pick the perfect words to fill the blanks.

Statement of Purpose Writing Guide & Examples

Learn what separates a good essay from a great one and deconstruct winning SoP essays written by admitted students.

Time Management 101

A beginner's guide to mastering time management, with proven strategies for prioritizing tasks, setting goals, and avoiding procrastination to boost your productivity and reduce stress.

Founder Playbooks: Growth Strategies for Early-Stage Startups

Building an early-stage startup is an exciting but daunting journey, especially when it comes to driving sustainable growth. From finding product-market fit to scaling operations and building the right team, founders face countless decisions that can make or break their trajectory. ​In this session, Renato V. (Founder and CEO of Parallel), Angela C. (Founder of Stanford’s Education Entrepreneurship Hub and Founder of instructiv) and John K. (Founder and CEO of Leland) will share proven playbooks for navigating the critical growth stages. You’ll gain practical insights on refining your go-to-market strategy, attracting customers, raising capital, and avoiding common early pitfalls so you can build a strong foundation and accelerate your path to success.