Leland+ Content Library

How I Founded, Scaled and Exited my Brand Last Year

Cashmere is the Founder and CEO of Beauty Bakerie, a cosmetics company she built into a globally distributed brand before being acquired by West Lane Capital Partners. Sold in nearly 2000 locations worldwide and backed by more than $15M in venture capital, Beauty Bakerie grew into San Diego’s fastest-growing private company from 2015 to 2017 and developed a strong, multi-platform social media presence with over 1M followers. The brand earned recognition from publications including Allure, Cosmopolitan, Forbes, Good Morning America, Teen Vogue, Essence, Elle, Oprah, and BuzzFeed. As a founder who led vision, branding, product development, and overall strategy, Cashmere has firsthand experience navigating fundraising, hyper-growth, market expansion, and the acquisition process. In this session, she will share key lessons from scaling a consumer brand, building a team, developing products, working with retailers, and preparing for exit. Attendees will gain insight into what drives brand value, how to manage rapid growth, and the strategic decisions that shaped Beauty Bakerie’s trajectory from inception to acquisition.

Example Integrated Marketing Campaign

This is an example marketing campaign from awareness to customer retention. It includes multi-level movement from the customer to the channels, content, and even KPI's.

MIT Sloan Personal Statement Short Answer

While MIT Sloan does not have a traditional personal statement, they do have a Short Answer portion of their application following their behavioral cover letter and video introduction. This is an example of the Short Answer from an MIT Sloan admit.

Top-Ranked Free Master’s in … Denmark and Sweden

Think University of Copenhagen, Lund University, Stockholm University, and Technical University of Denmark. These top-ranked Scandinavian institutions represent just the tip of what the Nordic countries offer: world-class master's degrees with tuition from zero to €17,000 annually, far below North American alternatives. Behind these prestigious names are remarkable opportunities to pursue advanced degrees delivering exceptional return on investment while building careers in two of the world's happiest, most innovative countries. Denmark and Sweden host dozens of top-ranked institutions offering hundreds of English-taught master's programs spanning all major disciplines. Denmark provides an automatic three-year post-study work permit, while Sweden offers one to two years for job searching, with clear paths to permanent residence. What if this high-quality, budget-friendly pathway to Scandinavian career success is exactly your calling?

Application Timeline Walkthrough & Example

In this video I will be walking you through a customizable college application timeline tracker template that I created for you. Check it out and good luck on your applications! Link: https://www.joinleland.com/content/item/urn:contentEntry:694612235b381540d85002f6?fromName=College

UCLA Anderson Example Essay 2: Career Goals

This is an example essay of the Career Goals essay which asks for the short-term and long-term career goals of the applicant (150 word limit).

Leadership Question Responses Debrief

This video debrief covers the Sample Answers to Leadership Questions, including both the college club and LinkedIn team examples.

r/AMA: Building products people love from Slack to Discord to Reddit

What does it take to build products that millions of people use every day—and genuinely love? In this AMA, Sri V., a product manager at Reddit who has also worked on community and communication products at Discord, Slack, and Microsoft, will share candid insights from years spent shaping how people connect online. With a background in computer science from the University of Illinois Urbana-Champaign and a career built on solving meaningful problems rather than just writing code, Sri brings a uniquely human-centered perspective to product development. Come with questions about breaking into PM, building social and community products, navigating big tech careers, or even national parks—Sri has nomaded through nearly all of them.

Paid Media Strategy Example Template

This is an example media strategy template--it would need to be fleshed out a lot more to add significant value, but this is a great way to start as it covers aspects such as competitive analysis, channels, testing, risk and contingency planning, etc.

How to Answer "Tell Me About Yourself"

"Tell me about yourself" is a common interview question, but there are specific signals that employers are looking for. In this video I will break down how you should approach these questions.

Stuck on MBA Essays? Use AI to Fix Story/Structure Before R2 deadlines

This is not about having AI write your essays. Instead, we’ll focus on how to use AI to: *Diagnose what’s not working in your current drafts *Clarify your core story and positioning *Strengthen structure, flow, and impact *Get unstuck when revision fatigue sets in

The Top 10 Things That Matter in a Deferred Application

Applying to deferred MBA programs requires a unique strategy—strong academics and internships aren’t enough unless you know how to package them into a compelling story. In this session, Tim F., a Chicago Booth MBA graduate with high distinction and former admissions fellow who interviewed and evaluated nearly 100 applicants, will break down the ten elements that most influence AdCom decisions. Drawing on his experience helping candidates gain admission to top U.S. and European MBA programs, along with his professional background at Goldman Sachs and as a project leader at Boston Consulting Group, Tim will share how to communicate impact, craft a standout narrative, and position yourself competitively as an early-career applicant.

Sample Answer to a Leadership Question (LinkedIn Example)

This is an example response to a leadership question based on an experience with a team at LinkedIn.

Technical Interview Guide (40 Questions)

This guide provides 40 questions from topics such as LBO modeling and returns, valuations, accounting, and fundamental business and diligence.

Sample Answer to a Resume Deep Dive Question

This is an example of a resume deep dive in a consulting interview.

Tips and Tricks to IB Recruiting

Breaking into investment banking is highly competitive, and knowing how the process really works can give you a critical edge. In this session, you’ll learn proven strategies for navigating IB recruiting, from building a strong candidacy and networking effectively to preparing for interviews and avoiding common mistakes.

Oops!: How to recover and still ace the case

We've all been there - the case is going well, but you hit a wall or make a mistake, and suddenly things seem to be going downhill. Don’t panic - great candidates make mistakes all the time. What separates the pass from the fail is how smoothly you recover. In this webinar, we’ll break down exactly how to bounce back when things go sideways in a case. You’ll learn how to: - Recognize when you’ve veered off track (before the interviewer does) - Correct mistakes confidently without derailing the conversation - Manage nerves and avoid the “spiral” effect after a slip-up - Turn errors into moments that impress interviewers with poise and clarity - Use "zero defect" strategies to prevent common errors We’ll walk through real examples of common case pitfalls — and model what strong recoveries sound like. By the end, you’ll have a practical playbook for staying composed, regaining momentum, and delivering a strong finish even when the start wasn’t perfect. If you’ve ever thought “welp, I blew it,” this session is for you. Come learn how to turn your oops moments into offers.

Customizable Cover Letter Template for Consulting Jobs

This is a generic cover letter template that can be customized to fit any consulting job opportunity you are exploring.

HBS Admit Full Letter of Recommendation Example

This is an example of a letter of recommendation that lead to candidate admittance into the Harvard Business School.

AMA With Former Amazon Principle PM & Hiring Manager

Join this candid Ask Me Anything with Leland coach Lou A., a former Amazon Principal Product Manager and hiring manager, for an inside look at how product leaders at top tech companies evaluate candidates and build teams. Lou will share firsthand perspectives on what strong PMs consistently do to stand out, how hiring decisions are really made, and where candidates most often go wrong. Come with questions and leave with practical insights you can apply immediately.