Leland+ Content Library

Looking for a job? The Unwritten Rules of Job Search Networking

Most job seekers will find their next job through networking - 80-85% according to one recent article. But for many of us, we've never had to network - so reaching out to people to find a job can be daunting. This session will focus on the very practical side of networking, from outreach, to the conversation itself, to following up. Join me for this 1 hour session to gain insight into how to get started with your job search networking and how to overcome the fears that hold people back.

8 Steps to an MBA App: 3) Core Values, Superpowers & LOR Strategy

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the third of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will identify your core values and defining strengths and begin aligning your Letters of Recommendation with your overall narrative. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to watch individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 3 clarifies your defining characteristic and begins the recommendation process: • Identify 3–5 core values and superpowers that consistently appear across your key stories. • Define what each strength truly means in your life and how it shows up in action. • Ensure your positioning reflects who you actually are, not who you think admissions wants you to be. • Learn how to select recommenders and ensure strong narrative alignment. This is the phase where your stories become identity. Instead of a collection of experiences, you now articulate the defining qualities that connect your past, present, and future. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to clarify what truly defines you and ensure your recommendations reinforce your positioning, this is your next step.

How to Stand Out in the Standford GSB Interview

The Stanford GSB interview is known for being highly personal and introspective, and many candidates struggle to strike the right balance between authenticity and structure. This session is for applicants preparing for Stanford who want to approach the interview with more clarity and confidence. You’ll learn how to answer behavioral questions with depth, communicate self-awareness and values, and align your responses with what Stanford is truly evaluating.

Skills for Finding the Right Clients

The "Skills for Finding the Right Clients" bundle is a group of four skills that define who you're selling to before doing anything else. These skills build your ICP, personas, objection playbook, and a qualification framework for new prospects. The "Skills for Client Outreach" and "Skills for Campaign Feedback & Improvement" bundles build on this foundation and form a full stack. To install, run this in your terminal after downloading the file: unzip ~/Downloads/foundation-bundle.zip -d ~/.claude/skills/

Skills for Client Outreach

The "Skills for Client Outreach" bundle works together with the "Skills for Finding the Right Clients" and "Skills for Campaign Feedback & Improvement" bundles as one operating stack. It covers client outreach and daily operations. It covers the full loop of who to contact (intent signals, lead prioritization), why to contact them now (trigger mapping), and what to say (sequence architecture, copy frameworks, personalization). Most people will live in this bundle day-to-day. To install, run this in your terminal after downloading the file: unzip ~/Downloads/outreach-bundle.zip -d ~/.claude/skills/

Always Busy, Never Done? The Hidden Workload That's Draining Your Energy

Always Busy, Never Done: The Hidden Work That's Draining Your Energy Ever end a day completely drained, but can't point to what you actually got done? You're not alone, and it's very easy to fall into this cycle. This topic is one of several to help you understand what's really getting in the way of your performance, energy, and focus. In this session, we're breaking down one of the biggest hidden drains on your energy, and the invisible workload most people never account for. You'll leave with a clear picture of what's actually happening in your day and how you can start changing it. This is for you if: You feel busy but never getting enough done You're early in your career and want to build strong habits now You're mid-career and something just feels off You're in a transition period and trying to find your footing

Skills for Campaign Feedback & Improvement

The "Skills for Campaign Feedback & Improvement" bundle is the final step in an operating stack which includes "Skills for Finding the Right Clients" and "Skills for Client Outreach" bundles. This bundle runs after campaigns are in motion, diagnoses what's breaking in the funnel, extracts patterns from what's working, and closes the loop back into the foundation and outreach bundles. To install, run this in your terminal after downloading the file: unzip ~/Downloads/performance-bundle.zip -d ~/.claude/skills/

How to Start a Career in Strategy & Operations

Breaking into Strategy & Operations roles can feel unclear—titles vary, expectations differ by company, and it’s not always obvious how to position your background. This session is for students and early-career professionals who want to understand how to break into S&O and what hiring teams actually look for. You’ll learn how to translate your experience into relevant skills, build a targeted recruiting strategy, and position yourself for roles across startups, tech companies, and larger organizations.

Your Roadmap to a Career in Consulting

Breaking into consulting can feel confusing when there are multiple entry points, recruiting timelines, and expectations that aren’t always obvious. This session is for candidates who want a clearer roadmap for building a strong path into consulting. You’ll learn how successful applicants position their experience, how recruiting typically unfolds across firms, and what skills and preparation tend to matter most during the process.

Build Your First AI Agent

AI agents are quickly becoming one of the most practical ways to automate workflows, but many people aren’t sure how to actually build one from scratch. This session is for builders and professionals who want hands-on guidance in creating their first AI agent. You’ll learn how to define a clear use case, connect tools and data sources, and design workflows that reliably execute tasks with minimal oversight.

Customize AI Agent Skills for Your Role

In this session, you will learn how to identify which AI agent capabilities are actually relevant to your specific role and how to configure those skills to match real workflows in your field. We will cover how to evaluate pre-built agent tools against your job's actual requirements, how to write or modify skill prompts that reflect your domain's logic, and how to test whether an agent is performing the task or just appearing to.

Building an AI Knowledge Wiki

Structure your context files so your AI agent always has the right information, retrieves it without guessing, and gives you specific answers instead of generic ones.

Systematic Debugging Skill

"/systematic-debugging" enforces root-cause investigation before any fix is proposed. It works through four phases (investigate, isolate, fix, verify) to prevent symptom patches and repeated failures. To install, run this in your terminal after downloading the file: unzip ~/Downloads/systematic-debugging-skill.zip -d ~/.claude/skills/systematic-debugging/

Marketing Psychology Skill

"/marketing-psychology" applies psychological principles, mental models, and behavioral science to marketing. This skill covers persuasion, pricing psychology, buyer behavior, and growth frameworks with specific marketing applications for each. To install, run this in your terminal after downloading the file: unzip ~/Downloads/marketing-psychology-skill.zip -d ~/.claude/skills/marketing-psychology/

Frontend Design Skill

"/frontend-design" creates distinctive, production-grade frontend interfaces with bold aesthetic direction, intentional typography, animation, and spatial composition. It generates working HTML/CSS/JS or React code that avoids generic AI aesthetics. To install, run this in your terminal after downloading the file: unzip ~/Downloads/frontend-design-skill.zip -d ~/.claude/skills/frontend-design/

Deep-Dive Case Study: Use AI to Plan Your Wedding & See Its Full Potential

Planning a wedding—or any complex project—can feel overwhelming, but AI has the potential to streamline every step and unlock new efficiencies. This session is for anyone curious about how AI can be applied to real-world planning and project management. You’ll see how to design workflows, automate tasks, and explore the full potential of AI to save time and reduce manual effort.

Brainstorming Skill

"/brainstorming" guides any idea through a structured design process: clarifying questions, 2-3 approaches with trade-offs, a written spec, and user approval before any implementation begins. To install, run this in your terminal after downloading the file: unzip ~/Downloads/brainstorming-skill.zip -d ~/.claude/skills/brainstorming/

Round 1 MBA Application Strategy: Month-by-Month Plan

Most applicants think Round 1 starts when essays are released. It doesn’t. By the time you’re staring at a blank document in July, the strongest candidates have already done the hardest part of the work. Not writing but thinking. Not polishing, but positioning. What happens between May and September is where applications are won or lost. And the biggest mistake I see every year is candidates staying busy instead of getting strategic.

BossGPT: Using AI to Level Up Your Leadership

Unlock the power of AI to elevate your leadership skills in our upcoming event, "BossGPT: Using AI to Level Up Your Leadership." Join me as we explore how AI can enhance decision-making, communication, and leadership development. In this interactive session, we will focus on: * Recognizing prompting as the foundation of all influence — whether with people or AI. * Assessing your current prompting maturity and identify opportunities. * Prompting tactics that can free up time, enhance decision-making, & better support your team. * Envision the future of AI-human collaboration and how to position yourself for the next evolution of management. About Jeff: With over two decades of experience in marketing and leadership roles, including serving as Vice President at Cracker Barrel and Ahold Delhaize, I bring a wealth of knowledge to this session. As the author of "The Middle Matters," I specialize in empowering leaders at every level of organizations to drive business growth and build trust through innovative strategies. Whether you're a seasoned executive or an aspiring leader, this event will provide you with actionable insights to transform your leadership approach.

Challenging Boss? The Unwritten Rules of Managing Up

Navigating the complexities of managing up can be challenging, especially when dealing with a difficult boss. Join me, for an insightful session on "The Unwritten Rules of Managing Up," where we'll explore essential leadership development and communication skills to help you thrive in your role. Topics: Understanding Your Boss's Perspective Creating Credibility Prompting Your Boss (BossGPT) Dealing with challenging bosses (Micromanagers, Absentee Bosses, The Chaos Creator) Plus - Q&A time to cover any specific challenges About Jeff Sigel: With over two decades of experience in marketing and leadership, including serving as Vice President at Cracker Barrel and Ahold Delhaize, I bring a wealth of knowledge to this session. As author of "The Middle Matters: A Toolkit for Middle Managers," I specialize in empowering middle to senior level leaders to build trust and drive success. My coaching approach is tailored to help you become a more effective and impactful leader.