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Breaking Into & Excelling in Product Marketing: Top 10 Proven Attributes of Exceptional PMMs
Product Marketing is one of the most dynamic and impactful roles in marketing. It is also not consistently defined across organizations. Without a clear understanding of what truly drives success, it’s easy to get overlooked for promotions, or miss the mark when trying to break into the role. Join Amy Chou (Former Google & TikTok Product Marketing Exec) and Kevin Au (Former Product Marketing Executive at Bill) for a 45-minute Q&A style discussion. Designed for: Marketers looking to break into PMM, and Current PMMs wanting to level up and accelerate their career growth Together, these two former PMM senior leaders will share insider insights on the Top 10 Attributes of Exceptional PMMs, qualities that separate great PMMs from good ones. You’ll walk away with: What hiring managers really look for when building PMM teams. The critical skills and traits top-performing PMMs consistently demonstrate. Guidance to assess your own strengths and identify growth areas. Real-world examples of how these show up in day-to-day work. Join us and leave with practical tips to elevate your impact and accelerate your PMM growth!
The Five Most Important Geometry Equations in the GRE
Geometry can be one of the trickiest parts of the GRE Quant section—but with the right formulas at your fingertips, you can approach these questions with confidence. In this workshop, Matt R.—a top GRE coach with years of experience helping students boost their scores—will break down the five most essential geometry equations you need to know before test day.
Crack the MBB Case
Breaking into McKinsey, Bain, or BCG requires mastering one of the toughest hurdles in consulting recruiting: the case interview. In this workshop, Mattijs B.—a Bain consultant who has personally completed 250+ cases and delivered 2,000+ mock interviews—will walk you through what it takes to succeed. With experience helping dozens of candidates land offers at MBB and other top firms in both the U.S. and Europe, Mattijs will share proven frameworks, strategies, and insights to help you stand out.
Landing the Interview: Consulting Networking 101
Networking is often the single most important—and most misunderstood—part of landing interviews at top consulting firms. In this session, you’ll learn how to strategically build connections, approach coffee chats with confidence, and leave a lasting impression that translates into interview invites. From emails to LinkedIn outreach to in-person conversations, we’ll break down the practical steps you need to take to stand out. The workshop will be led by Tony C., a Leland coach and former BCG consultant who has helped many candidates successfully navigate the consulting recruiting process. You’ll walk away with clear strategies, actionable templates, and the confidence to make networking one of your strongest assets in recruiting.
Landing the Interview: Consulting Networking 101
Networking is often the single most important—and most misunderstood—part of landing interviews at top consulting firms. In this session, you’ll learn how to strategically build connections, approach coffee chats with confidence, and leave a lasting impression that translates into interview invites. From emails to LinkedIn outreach to in-person conversations, we’ll break down the practical steps you need to take to stand out. The workshop will be led by Tony C., a Leland coach and former BCG consultant who has helped many candidates successfully navigate the consulting recruiting process. You’ll walk away with clear strategies, actionable templates, and the confidence to make networking one of your strongest assets in recruiting.
Mock Case Coaching Session: A Look Inside the Black Box of Coaching
Ever wondered what really happens in a case interview coaching session—and how it helps candidates land offers at top firms like BCG, Bain, and McKinsey? In this event, you’ll get a rare, behind-the-scenes look at the process. Leland coach Jeremy S., a former Bain consultant who has helped dozens of candidates succeed in consulting recruiting, will run a live mock case session with his client Grant H., who recently secured a BCG internship. You’ll see the exact drills, feedback, and strategies that make case coaching so effective, along with the common pitfalls to avoid. Whether you’re gearing up for your first practice case or refining your approach for final rounds, this session will give you a clear picture of how to improve your own case performance—and why structured coaching can be a game-changer.
Mock Interview with an Ex-McKinsey AP
Preparing for consulting interviews can be daunting—but practice with the right guidance can make all the difference. In this session, you’ll get a front-row seat to a live mock interview led by Alberto S., a former Associate Partner at McKinsey. You’ll see how to tackle the interview and hear expert feedback on what went well and where could be improved. Whether you’re gearing up for first-rounds or polishing for finals, this event will help you sharpen your skills, avoid common pitfalls, and approach your interview with confidence.
The 'Favorite Product' Question
Session 4 from Oct25 Product Management Recruiting bootcamp
Is a U.S. Degree Still Worth It? Hear from Recent F-1 Grads & BigTech Hiring Managers
With a turbulent U.S. political climate, difficult economic conditions, and the rise of global multipolarity, many applicants are asking: Is a U.S. degree still worth it? Recent U.S. visa policy updates have added new layers of complexity to the decision, leaving international students and early-career professionals weighing the risks and rewards of moving to the US more carefully than ever. In this panel moderated by Soundarya (Author of Unshackled, O-1 recipient, Columbia MS'19), you’ll hear from Angela C. (recent O-1 recipient, Stanford MIP '23), David H. (Former Recruiter @ Meta, Intuit & A16Z), and Madhuri M. (recent green card recipient, former Product Hiring Manager @ Adobe) who have hired, coached, and worked with with dozens of international applicants. They’ll share candid perspectives on how U.S. employers view international candidates, what still pays off, what may be shifting, and how to think about long-term career security in light of today’s environment. You’ll leave with a grounded understanding of both the opportunities and the risks of studying in order to work in the U.S., so you can make an informed decision about whether pursuing a U.S. degree aligns with your future goals.
AI-Proofing Your Career
Join this session to learn how to manage your career in a world increasingly run by AI. Expert coach Audra Z. will walk through what AI can--and can't--do now and how these trends extrapolate into the future. Then she will dive into what you can do to adapt and stay at the top of your game, including incorporating AI into your workflow, developing/deepening transferable skills, and leaning into the things that we, as humans, do best. This workshop draws on Audra's extensive experience with AI and AI safety communities, including work at xAI, the Center for AI Safety, Cornell Tech, Arkose, and Penn Engineering.
Columbia Business School: Essay Prompt Walkthrough Guide
Guidance on how to approach Columbia Business School's essay prompts.
Columbia Business School: Resume Checklist
A checklist to ensure your resume meets the bar for Columbia Business School.
Columbia Business School: Crafting Strong Application Materials
An overview how to uniquely tailor your Columbia Business School application to be school specific.
Writing the “Why MBA?” Essay
Learn to clearly articulate why you need an MBA now, why each school fits, and how it connects to your long-term vision.
How to Buy a Small Business
Thinking about entrepreneurship through acquisition or curious about how search funds work? In this session, you’ll learn the ins and outs of buying and running a business from Search Fund expert and coach Nicoletta N. Whether you’re exploring search funds as a career path, an investment opportunity, or a way to become a CEO, this event will give you practical insights and actionable takeaways on how to navigate the process of buying a business.
The Difference Between the PS and the SoP
Is your application essay confusing adcoms? Get a clear, concrete breakdown of what each essay requires so you don't accidentally write a personal statement for your SoP.
AMA: Life of a Principal PM + AI Tools to Learn
Ever wonder what it's like to be a Principal Product Manager? How about navigating the daily changes with AI and vibe coding tools? Or sitting on leadership teams and influencing senior executives on roadmap changes or shifting user needs? In this 30-minute AMA, I answer as many of your questions as I can about all things being a Principal Product Manager and navigating the daily changes with AI in our jobs, including: - What I’ve learned in 12+ years of product management across 4 large companies - How to grow your career and position yourself for promotions - The AI tools you should be learning to 10X productivity as a PM This session is for you if: - You’re a current PM trying to level up - You’re thinking about moving into product management - Wondering what AI tools PMs should be testing and learning in their jobs
8 Make or Break Founder Decisions
Every startup journey is filled with tough choices—but some matter more than others. In this session, expert coach and founder Angela C. will walk through the eight critical decisions that can determine whether your company scales successfully or stalls. Drawing on firsthand experience and lessons learned, she’ll share practical advice you won’t find in a textbook. Whether you’re still refining your idea or actively scaling your venture, you’ll leave this session with clarity on which decisions to prioritize, how to approach them, and how to avoid the pitfalls that trip up many founders.
Venture Capital Recruiting: What Firms Look for in Candidates
Breaking into venture capital is notoriously competitive—and understanding what firms really value in candidates can give you a critical edge. In this session, Salima K. and Tiana T. will share insights into the qualities, skills, and experiences that top VC firms prioritize when evaluating applicants. You’ll learn how to position your background, highlight the right signals on your resume, and prepare for interviews that test both your technical and investment judgment. Whether you’re just starting to explore VC or actively preparing for recruiting, this session will provide you with actionable strategies to stand out and take the next step toward a career in venture capital.
Inside the Grad Admissions Office from ex-Stanford Graduate Admissions Committee Member
An ex-Stanford Graduate Admissions Committee member reveals the unwritten rules of application review. Learn exactly what adcoms discuss and look for in a candidate.
