Leland+ Content Library

Example Integrated Marketing Campaign

This is an example marketing campaign from awareness to customer retention. It includes multi-level movement from the customer to the channels, content, and even KPI's.

Beyond the Checklist – Shadowing, Volunteering & Experiences That Actually Matter

Dental schools look for far more than hours logged on a checklist. In this session, expert Leland coach and former Dean at Columbia Ellen W. will break down which shadowing, volunteering, and hands-on experiences actually move the needle in admissions—and how to approach them with intention. You’ll learn how to choose opportunities that align with your story, reflect on them effectively, and avoid common mistakes that weaken otherwise strong applications.

Breaking Into Product Management: What It Takes

Breaking into product management can feel confusing when job descriptions ask for experience that many aspiring PMs are still trying to build. This session is for candidates who want to understand what it actually takes to land their first PM role and how to start positioning themselves now. You’ll learn how successful applicants frame their background, what hiring managers look for when evaluating entry-level PM candidates, and practical ways to build product-relevant experience even before landing the role.

AMA With Former Amazon Principle PM & Hiring Manager

Join this candid Ask Me Anything with Leland coach Lou A., a former Amazon Principal Product Manager and hiring manager, for an inside look at how product leaders at top tech companies evaluate candidates and build teams. Lou will share firsthand perspectives on what strong PMs consistently do to stand out, how hiring decisions are really made, and where candidates most often go wrong. Come with questions and leave with practical insights you can apply immediately.

PE 101 for Interviewees and Professionals: Deal Dynamics, Diligence, & Value Creation

Private equity can feel complex from the outside, but understanding deal flow, diligence, and value creation is essential—whether you're preparing for interviews or entering the industry. In this session, Saleem H., an early graduate from a non-target school who has built a career in private equity after consulting, will break down the fundamentals in a way that’s approachable and practical. Having mentored dozens of candidates into top MBA programs, MBB and Tier-2 consultancies, boutique firms, and competitive PE roles, Saleem brings hands-on experience and a passion for supporting nontraditional, first-gen, and early-career professionals. He’ll walk you through how firms evaluate deals, where analysts and associates drive the most impact, and what interviewers expect you to know about value creation from day one.

Stanford GSB career handbook

Stanford GSB career handbook for experienced professionals

Start Now: Building an Excellent Law School Application

If you’re planning to apply to law school, the strongest applications start taking shape months before the deadline. This session is designed for future applicants who want to use the early timeline strategically—before essays, recommendations, and school lists become a last-minute scramble. You’ll learn how to start building a compelling application foundation, clarify the story your materials should tell, and prioritize the steps that matter most in the months leading up to submissions.

How to Strengthen your LinkedIn Presence in 5 Minutes

With over 1 billion members and 67 million companies, LinkedIn stands as the world's largest professional network, making it an invaluable platform for your career growth. These days you need to have a strong LinkedIn presence because admissions teams and recruiters will be looking.

Nourish to Flourish: Creating Resolutions that Stick

Are you ready to set resolutions that truly stick and lead to lasting personal growth? Join me, for "Nourish to Flourish: Creating Resolutions That Stick," where we'll explore effective goal-setting and mindfulness techniques to help you thrive in the new year and beyond. This event is designed to help you move beyond quick fixes and fad diets by creating achievable and sustainable health resolutions. Through practical strategies for mindful eating, balanced nutrition, and movement routines, you’ll discover how to turn fresh intentions into lasting habits that support your body and mind all year long.

Recommendation Development Requirements

A clear framework for selecting strong MBA recommenders and guiding them to deliver compelling, criteria-aligned recommendations.

HBS Admit Full Letter of Recommendation Example

This is an example of a letter of recommendation that lead to candidate admittance into the Harvard Business School.

MBA Interview Prep Guidelines

A concise MBA interview prep guide focused on storytelling, school fit, and nailing the questions that drive admissions decisions.

Personal Efficiency Playbook

Getting to Inbox Zero, Time Management, and AI

Break into Private Equity: Event Week Kickoff April 2026

Private equity is one of the most competitive paths in finance, and breaking in often requires more than strong credentials alone. This kickoff session is designed for candidates attending Private Equity Week who want a clear view of what the recruiting landscape actually looks like and how to approach it strategically. You’ll learn how professionals in the industry evaluate candidates, what strong applicants tend to do differently during recruiting, and how to make the most of the sessions and resources throughout the week.

Networking Like a Product Management PRO

Tips and Tricks to Effectively Build Your Product Management Network

2 Hour Job Search

A step-by-step system for running an efficient, high-ROI job search that turns networking into referrals and offers.

Career Search Handbook for Working Professionals

A practical guide for experienced professionals navigating a focused, strategic job search.

8 Steps to Complete MBA App: 2) Key Stories/Strategic School Outreach

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the second of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will turn your experiences into structured story summaries and begin strategic outreach to students and alumni. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you focused and accountable. By the end, you will have strong, authentic essays and a narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 2 transforms your experiences into structured story material and begins meaningful school outreach: • Distill 10–20 high-impact stories from your Life Story Timeline using a structured framework. • Learn how to select stories that reveal leadership, growth, resilience, and character. • Apply tagging to identify recurring themes that will shape your positioning. • Begin outreach to current students and alumni. This is the phase where your raw experiences begin turning into usable material. You move from “I’ve done a lot” to “Here are the defining stories that show exactly who I am.” The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to develop a compelling story bank and begin connecting with your target schools in a thoughtful, intentional way, this is your next step.

How to Answer "Tell Me About Yourself"

"Tell me about yourself" is a common interview question, but there are specific signals that employers are looking for. In this video I will break down how you should approach these questions.

How to Fix Your MBA Essays Without Starting Over

If your essay feels off, and you're wondering how to fix them without starting over, tune in to learn about the most common issues and how to fix them