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MBA Essays with AI the Right Way
AI tools are changing how applicants approach MBA essays—but using them effectively (and ethically) is the real challenge. In this session, expert Leland coach Eric L. will show you how to leverage AI to brainstorm, structure, and refine your essays while keeping your unique voice front and center. By the end, you’ll know exactly how to make AI your ally in the application process and walk away with actionable strategies to craft essays that stand out to admissions committees.
Columbia Business School: Essay Brainstorming Template
A template to help prospective applicants to Columbia Business School brainstorm essay ideas.
Columbia Business School: Recommender Guide
A template to ensure you have strong recommendations for your Columbia Business School application.
Columbia Business School: Interview Question Bank
Question bank covering the most commonly asked questions in Columbia Business School interviews.
Columbia Business School: General Overview
Holistic information about Columbia Business School's admission statistics and program.
AI Marketing: Conversion
Using AI for the conversion stage of the marketing funnel.
AI Marketing: Loyalty
Using AI for the loyalty stage of the marketing funnel.
AI Marketing: Full Course Lecture Slides
Lecture slides for the full Leland+ AI in Marketing Course
Columbia Business School: Brand and Culture
An overview of Columbia Business School's brand and culture.
Columbia Business School: The NYC Advantage
A deep dive into how Columbia Business School's geographic positioning puts it at a unique advantage.
Boston Consulting Group: Networking and Firm-Specific Elements
An in-depth guide to building authentic connections and navigating BCG’s unique recruiting nuances. This module helps learners understand how to network effectively, engage alumni and recruiters with genuine curiosity, and stand out through thoughtful outreach.
Boston Consulting Group: Interview Prep
Overview of BCG’s interview process. Learners will master both the case and behavioral formats, understand what interviewers evaluate, and develop habits to stay calm, structured, and authentic throughout.
AI Marketing: Consideration
Using AI for the consideration stage of the marketing funnel.
AI Marketing: Loyalty
Using AI for the loyalty stage of the marketing funnel.
How to Break Into YC: Advice from Alumnus
Getting into Y Combinator is a dream for many founders—but the application, pitch, and selection process can feel opaque and daunting. In this session, join Nick V., co-founder & former COO of Relay (a YC-backed startup) and top-rated Leland coach, as he pulls back the curtain on what makes a YC application stand out. Nick will walk you through what YC looks for, how to frame your idea and progress, and what mistakes most founders make (and how to avoid them). You’ll leave this session with sharper clarity and concrete steps to strengthen your candidacy.
Columbia Business School: Essay Strategy
An overview of how to best approach Columbia Business School's application essays and how to stand out.
Writing the STARR Essay
Master the STARR (Situation, Task, Action, Result, Reflection) framework to highlight your leadership, impact, and growth.
Writing the STARR Essay
Master the STARR (Situation, Task, Action, Result, Reflection) framework to highlight your leadership, impact, and growth.
Boston Consulting Group: Application Overview
A practical guide to every component of the BCG recruiting process. Learners will gain actionable strategies for crafting strong resumes and cover letters, networking effectively with consultants and alumni, and mastering both case and behavioral interviews.
AI Marketing: Introduction
Introduction to the AI in Marketing course.
