The LinkedIn Edge: Techniques to craft a LinkedIn profile that gets noticed. [6/25/2026] (Recording)

Strong LinkedIn profiles are not about copying and pasting your resume. They are about communicating credibility, expertise, leadership, and professional value in a way that attracts recruiters, hiring managers, clients, and professional opportunities. In this workshop, I'll share practical frameworks and real-world strategies for building LinkedIn profiles that are clear, differentiated, and professionally compelling. Drawing from experience as both a hiring manager and strategic operator across organizations including Samsung, Deloitte, eBay, Homejoy, and Serviz — as well as years coaching MBA students, Executive MBA professionals, and experienced hires at UCLA Anderson — the session bridges the gap between how professionals describe themselves online and how decision-makers actually evaluate talent and potential. Participants will learn how to: • Craft LinkedIn headlines and summaries that immediately strengthen positioning • Translate experiences into accomplishment-driven, high-impact profile content • Communicate leadership, ownership, and measurable results effectively • Optimize profiles for recruiter search visibility and discoverability • Build stronger professional credibility and executive presence online • Differentiate themselves from peers through narrative clarity and profile structure • Avoid common LinkedIn mistakes that weaken otherwise strong candidates • Understand how recruiters and hiring managers actually review LinkedIn profiles The workshop also explores the hidden factors that elevate top LinkedIn profiles — including clarity of positioning, narrative cohesion, keyword strategy, profile architecture, and demonstrating strategic thinking rather than simply listing responsibilities.