Customer Discovery for Startups - Build what People Actually Want

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57m

Overview

The How Might We Framework for Reframing Problems

Contributed by Angela C.

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Stanford | | First Time Founder Specialist | Fundraising & GTM Expert

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Learn what makes a great "How Might We" statement (broad enough for creativity, narrow enough to be actionable, outcome-focused), see examples from Notion and Loom showing insight-to-HMW transformation, and get tips for writing HMWs that inspire your team.

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Customer Discovery for Startups - Build what People Actually Want

0% complete

57m

Overview

Get 3 days of unlimited access

Unlock this course and hundreds of other exclusive resources on Leland+

Learn the proven customer discovery process to validate your startup idea, understand real customer problems, and build products people will pay for - the same systematic approach taught at Stanford and used by successful founders to de-risk ideas before building. By the end of this course, you'll have completed 10-20 customer interviews, identified patterns showing what problems are urgent and worth solving, and have clear direction on what to build first.