William’s MBA Qualifications

Coaches professionally

100+ people coached for MBA

Open to working with clients outside the U.S.

William has helped clients get into these schools:

Candidates, especially ones from common or overpopulated demographics, need to stand out. We will work together so that you are not a one-dimensional candidate in the eyes of the Admissions Committee but one who adds something special to the entering cohort. I have been interviewing candidates as a Kellogg alum since 1993. I recruited Executive MBA candidates for Kellogg throughout Latin America and ran information sessions on the fulltime program while a Kellogg director. Later, I worked several years at two of the larger players in the MBA admissions consulting industry before deciding to offer the same services independently. Clients love my authenticity, enthusiasm, and sense of humor. But while a confessed porphyrophile, I have also helped clients get into a wide range of Top Twenty programs, including the M7.

William can help with:

Financial Aid & Scholarships

Editing

School Selection

Secondary Review

Recommendations

Application Strategy

Interviews

Essays

Resume

Ding Analysis

Waitlist Strategy

View all of William’s categories

Why do I coach?

The product of a working-class family who grew up in a declining steel mill town in Ohio, I received extraordinarily little career counseling. Nearing the end of my two-year stint in the Peace Corps in Ecuador, law school was my default destination until I realized that my vision of the profession was entirely the product of television series. Fortunately, I paused and somehow lined up a series of informational interviews with business executives in Guayaquil, the country’s largest city. The enthusiasm their tales generated in me clarified my path and, soon afterwards, I began my MBA studies at “the marketing school”, Kellogg. Post-Evanston, I zigzagged both geographically (mostly in Europe and Latin America) and functionally (as a marketing executive and consulting project manager in various service industries). Although I enjoyed the ride, I rarely took introspective pauses to manage my career. However, I did mentor several young direct reports who went onto highly successful careers. In 2004, I was hired to begin a Latin American practice at the world’s pioneer in global employee opinion surveys. Spending my days moderating focus groups, designing and carrying out surveys, and running workshops after the results were computed impressed on me the benefits of unleashed feedback. My eight years in the employee survey space forced me to analyze what my own key drivers of engagement were. I also discovered, via online tests, that my strengths were in connecting people and advising others---which explains why I have thrived as a serial alumni club president for Kellogg and Northwestern. I spent 2015 coaching hundreds of potential applicants to the Kellogg Executive MBA program in hour-long one-on-one chats, and found it incredibly rewarding. Afterwards, I decided to coach MBA applicants as a career, joining two well-known firms before deciding to work independently. Why do I love coaching MBA applicants? Because I believe by listening, questioning, giving honest feedback, advising, and connecting them to others, I can lead them down an introspective path towards self-discovery and maximize their potential for success and fulfillment. I would have benefitted from coaching throughout my life and know that you will too!

Education

University of Miami

Coaching Certificate Program, Executive and Life Coaching

2017 - 2017

Completed one-year program to enhance career coaching skills.

Kellogg School of Management (Northwestern)

MBA, Marketing/International Business

1984 - 1986

Earned concentrations in transportation, marketing, international business, finance, organizational behavior, and strategy. Only Masters-level student to complete PhD-level seminar on marketing taught by Philip Kotler, where I researched the influence of country of origin on brand image. Carried out marketing research for the U.S. Agency for International Development in Paraguay as my summer job.

Ohio University

Dual BA, Political Science and International Studies

1976 - 1980

Graduated cum laude, earning a dual degree in only 12 quarters. Exchange student at the Universidad Veracruzana in Jalapa, Mexico.