Volodymyr Korol
Studied at UCU Business School (LvBS)
Works at Lodgify
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About Volodymyr
Volodymyr is a seasoned marketing leader with over a decade of experience scaling global SaaS companies across the Americas, Europe, and APAC. Known for bridging strategic vision with hands-on execution, he has built and led marketing organizations that combine brand excellence, growth discipline, and revenue impact. At Lodgify, Volodymyr oversees the global go-to-market marketing organization, spanning performance, brand, product marketing, lifecycle, and regional strategy, driving Lodgify’s mission to empower independent hosts through technology. Previously, he served as VP of Marketing at Creatio, where he led global demand generation and brand growth during the company’s expansion to over 700 employees, achieving 50% year-over-year growth and contributing to a $1.2B valuation. Earlier in his career, at TenantCloud, Volodymyr built the marketing function from the ground up — launching acquisition channels, developing brand identity, and creating scalable go-to-market systems that helped the startup gain traction in the competitive U.S. property management market. He is passionate about building systems that scale, aligning product and marketing to deliver measurable business growth, and developing high-performing teams that thrive on ownership, clarity, efficiency, and execution.
Why do I coach?
I’ve been fortunate to learn from incredible mentors who shaped how I think about growth, leadership, and impact. Now, I want to give that back. At the moment, I coach for free to support the community and share my knowledge with professionals navigating challenging times. Helping others gain clarity, structure, and confidence in their journey feels deeply rewarding, it’s my way of paying forward what others once did for me.
Work Experience
VP of Marketing
Lodgify
October 2024 - Present
Volodymyr leads Lodgify’s global marketing organization, responsible for driving acquisition, brand, and retention strategies for the #1 vacation rental software for independent hosts. He manages a team of 30+ marketers across eight functions, covering performance marketing, brand, product marketing, lifecycle, and regional growth. Under his leadership, Lodgify has restructured its marketing operations to drive sustainable ARR growth, improved funnel efficiency, and aligned marketing with commercial and product teams for unified business impact. His focus includes enhancing product/customer-led growth, building AI-powered automation across channels, and positioning Lodgify as the market leader for independent vacation rental hosts.
VP of Marketing
Creatio
September 2022 - October 2024
Volodymyr led global marketing at Creatio, an AI-first no-code CRM and workflow automation platform. During his tenure, he helped scale the company from an emerging SaaS vendor to a unicorn ($1.2B valuation), achieving 50% YoY revenue growth and expanding operations to 700+ employees worldwide. He built and managed the company’s global demand generation engine across the U.S., EMEA, and APAC, spanning brand, digital, ABM, content, and field marketing. His work contributed to Creatio’s recognition in Gartner Magic Quadrants and Forrester Waves among the top players in its category (Salesforce, Microsoft, HubSpot). At Creatio, he led global collaborations with Steve Wozniak (Apple co-founder), Seth Godin (Marketing Hall of Fame author), and DJ Paul van Dyk as part of large-scale growth campaigns. Volodymyr also played a key role in developing Creatio’s brand architecture and go-to-market messaging, balancing hands-on ownership of acquisition channels with strategic leadership across teams.
Marketing Director
Creatio
June 2021 - September 2022
Head of Marketing
TenantCloud
December 2013 - January 2016
At TenantCloud, Volodymyr built the marketing function from the ground up, launching all major acquisition channels and developing the brand identity and go-to-market strategy for the U.S. market. He created the company’s digital presence, established the first lead generation and conversion funnels, and formed the initial marketing team to ensure scalable and cost-efficient growth. His early work laid the foundation for TenantCloud’s positioning in the competitive property management SaaS segment.
Education
UCU Business School (LvBS)
Management and Strategy
2021 - 2022
Mannheim Business School
Marketing/Marketing Management, General
2019 - 2020
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