Siwei Liu
Kellogg School of Management (Northwestern)
Atlassian
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Work Experience
Senior Product Marketing Manager
Atlassian
December 2025 - Present
Marketing Product Manager
May 2022 - October 2025
Inbound and outbound product marketing for Sales Navigator, a leading SaaS product for sales professionals - Lead GTM strategy for 10+ core and new product experiences, including positioning, messaging, and customer education - Develop and deliver internal enablement programs for Sales and Customer Success, including trainings, demo videos, playbooks, and FAQs - Manage alpha and beta programs for new features in collaboration with Product, Design, Engineering, Sales, and Customer Success - Drive customer insights programs to inform product development and improve iteration cycles
Education
INSEAD
Master of Business Administration - MBA
2020 - 2020
Exchange program
Kellogg School of Management (Northwestern)
Master of Business Administration - MBA, Marketing
2018 - 2020
Grade: 3.8/4.0 - Elected Co-President of Greater China Club - Initiated first student-led China Trek - Student Admissions Committee member - Violinist of Special K! (Kellogg annual musical)
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