Shubhangi Shekhar
New York University
Tube Science
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Work Experience
Creative Strategist
Tube Science
February 2025 - Present
In my role as a Creative Strategist at TubeScience, I specialize in crafting compelling copy and producing innovative ad campaigns for top-tier clients in the telehealth and consumer packaged goods sectors (Hims, Hers, Home Chef, Dr. Squatch, Blissy). My focus is on maximizing ad spend efficiency, driving brand growth through strategic insights and creative execution, and working closely with client accounts to drive performance. My ads drive conversion and growth, with over $8 Million in spend over the past 8 months across Meta, YouTube, Snapchat, and Applovin.
Director of Creative
Ascend Now
March 2023 - December 2023
● Recruited and hired a skilled team of 15+ contractors, including talent, scriptwriters, production crew, and post-editors, ensuring a diverse and capable workforce ● Implemented comprehensive training programs to develop the team's expertise, resulting in enhanced collaboration and optimal performance across all aspects of the project ● Directed the creation of 250+ premium videos, skillfully blending live action and animation to enhance Ascend Now's OTT learning platform. Achieved completion ahead of schedule through efficient project management and strategic decision-making
Program Director
Rickshaw Film Foundation
October 2022 - December 2023
● Spearheading the development and execution of the programmatic vision for the Rickshaw Film Foundation, ensuring alignment with organizational goals. ● Overseeing program activities on a seasonal basis, managing logistics, timelines, and resources to achieve successful outcomes. ● Collaborating with internal teams and external partners to facilitate the smooth execution of programs, fostering positive relationships and driving collective success.
Director | Producer
Refernce Point Pictures
July 2022 - Present
● Lead producer and director on the 90-minute for "Brown Ballers – Hoop Like This Documentary," building relationships with 30+ subjects ● Managed schedules and budgets for an extensive 30-day shoot, including three international locations: India, Canada, Taiwan ● Secured financial backing/support by formulating persuasive and visually compelling pitch materials, garnering backing from investors and sponsors Props, Creative Ideation and +25 skills
Producer
Jynx Productions
July 2021 - June 2022
● Researched and cast talent for various TV news segments for a Major German network.
Education
New York University
Bachelor's degree, Comparative Literature
2015 - 2019
Minor in Business of Entertainment, Media, & Technology Activities and societies: Delta Kappa Alpha Cinema Fraternity, Co-Head South Asia Society, Co-Captain NYU Raas Malai (Indian Folk Dance Team)
Mary Institute and Country Day School
High School Diploma
2008 - 2015
Activities and societies: Theater Assistant Director, Stage Manager, Dance Team, Head of BJC Hospice Volunteer Club, Co-Heading of the Community Service Committee
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